Dash sponsorship for largest winter music festival in Canada

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Green Candle

Green Candle

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PROPOSAL SUMMARY

Green Candle Inc. on behalf of the Dash community would like to be involved in sponsoring the largest winter music festival in Canada. Through Dash advertisements and repeat brand impressions within the festival grounds we will be connecting Dash to nearly 54,000 Canadians on site and over 266k online.

On-site Dash Advertisements include:
  • Dash branded LED wristbands given to every attendee
  • Dash branded onsite screens
  • Dash branded LED video walls
  • Dash branded 360° stadium ring banner
  • Dash branded booths
  • Dash branded Jumbotron advertising
Online Dash Activation's:
  • Posts on Festival Facebook
  • Posts on Festival Instagram
  • Instagram stories during festival
  • Added to website as official sponsor
Proposed events to sponsor:

Contact Music Festival - Dec 26 & 27
BC Place Stadium - Vancouver British Columbia, Canada
40,000 attendees - 2 Days
http://contact-festival.com/​

Get Together - Edmonton, Dec 27 & 28
Shaw Conference Centre - Edmonton Alberta, Canada -
14,000 attendees - 2 Days
http://get-together.ca/​

WHAT IS IN IT FOR DASH

Partnership Development
During initial discussions for this project, it was suggested that now may not be the most opportune time to launch another marketing campaign because of impending changes that are coming to the Dash brand, look and feel . We concluded, however, that building the relationships inside these industries for both immediate and future purposes would far outweigh any issues caused by introducing people to a brand that will evolve.

In this highly competitive space there is an immediate need for Dash to build and nurture long lasting relationships with the key players in the industries we want to work with. Now is the time to lay that groundwork for future partnerships where, as one example, entire events can be serviced by Dash or Digital Cash. To get there we need to introduce ourselves to these partners and show them why their customers need Digital Cash. By starting with a sponsorship initiative we are able to build and cultivate the relationships we need need when our Evolution API is ready and industry players like Blueprint or Livenation want to launch integration into the products like the Evolution store. Now is the time to begin paving the way to the eventual goal of a large concert or festival type event powered entirely by our decentralized Digital Cash. Boom!

Seat at the Table
Cultivating partnerships with major industry players takes time and experience. This proposal allows us to have a seat at the table with these major industry players and allows us to show them just how world class the Dash ecosystem is and what a game changing product we are developing. It is our concern that waiting too long to insert ourselves into the conversation could lose our competitive advantage. We envision this as a partnership that will grow and blossom into many different opportunities for the entire Dash ecosystem but before we get there we need to do business with them and show them that we aren’t just magic internet money but a world class payment system. This means that when Evolution is ready for consumption by the masses our partner relationships will be in a strong place to allow us to present to them our payment solutions for use in their industries.

ABOUT US

Green Candle Inc.
Green Candle strives to lead the digital currency industry in pushing the boundaries for partnerships between traditional businesses and ones working in the digital currency space. Having negotiated the largest funded treasury proposal in Blockchain history, we have successfully bridged the gap between the Dash Blockchain and this business community that is excited to start working and connecting with younger generations of users. We bring great ideas to fruition and we believe these partnerships could lead to very large strategic plays inside of the entertainment industries. With all relationships, strength is gained over time and to fully succeed in one of our visions we want to strengthen the relationship between Dash and the major players in the Canadian entertainment industry. We feel these partnerships could eventually be synergistic for the Dash network.


ABOUT OUR PARTNERS

This Is Blueprint Inc.
Blueprint is one of the largest lifestyle, concert, and event companies in Canada, dedicated to providing the best in entertainment and hospitality. Blueprint owns and operates the two largest festivals in British Columbia, several smaller festival properties, 5 nightclubs, 4 bars and 3 liquor stores. The company produces over 750 events annually across BC and Alberta including festivals with up to 40,000 attendees.

Live Nation Inc.
Live Nation Inc., a publicly traded American entertainment company. They are the global leader in live events with over $8.3 Billion in annual revenue promoting over 25,000 shows in 40 countries per annum. Further to the event promotion Live Nation owns Clubs, Theatres, Festivals, Amphitheatres and Arenas on nearly every continent.


EVENT OVERVIEW
Contact Music Festival - Vancouver, Dec 26 & 27
Vancouver British Columbia - BC Place Stadium

40,000 attendees - 2 Days
http://contact-festival.com/

In its 6th year, Contact is Canada’s largest electronic winter music festival. The 2-day all-ages event is jointly produced by Blueprint and Live Nation and is unprecedented in size and scope and sells out every year. 2017 will see its daily capacity increased to 20,000 people per day.

Contact takes place in the state of the art BC Place Stadium in the heart of downtown Vancouver, where festival-goers experience unbelievable sound and incredible visuals in a safe environment

Onsite Dash Activation's:
(40K) Dash Branded LED wristbands allowed access
(36) Dash branded monitors throughout BC place Concourse
(2) Dash branded outdoor video walls
(36) Dash branded concession monitors (Rotating)
(1) 10' x 10’ branded booth in the concourse
(1) 10 x 10’ branded crypto tent to administer LED wristbands
(1) Dash 360° ring banner
(1) Jumbotron advertising

Online Dash Activation's:
(2) Posts on Festival Facebook
(2) Posts on Festival Instagram
(1) Instagram story during festival
(1) Added to website as official sponsor

Get Together - Edmonton, Dec 27 & 28
Edmonton Alberta - Shaw Conference Centre
14,000 attendees - 2 Days
http://get-together.ca/

Get Together serves as Contact’s sister festival in Edmonton, Alberta. Taking place at the historic Shaw Conference Center, it hosts an almost identical lineup of world renown talent for an audience of 9,000 festival goers per day on December 27 and 28.

Onsite Dash Activation's:
(14k) Dash Branded LED wristbands allowed access
(10) Dash branded monitors throughout concourse
(10) Dash branded concession monitors (Rotating)
(1) 10' x 10’ branded booth in the concourse
(1) 10 x 10’ branded crypto tent to administer LED wristbands
(1) Jumbotron advertising

Online Dash Activation's:
(2) Posts on Festival Facebook
(2) Posts on Festival Instagram
(1) Instagram story during festival
(1) Added to website as official sponsor

LED WRISTBANDS

  • Full control over the power, colour selection, and effects
  • Strobing, fading, and flashing effects available
  • Individually addressable zones for added effects
  • User-friendly control system setup
  • 15 different LED colors
  • Sleek, one size fits all designs
  • 1 Day and reusable options available
  • Full color logo imprint
KEY DEMOGRAPHIC & METRICS

The key demographic for this initiative is Millennials between the ages of 17 and 35 from BC, Alberta & Washington State.

Dash branded messages will be pushed through the following channels reaching over 266k people:
  • Instagram Blueprint Events 44.2k Followers
  • Instagram Blueprint Live 8.6k Followers
  • Instagram This Is Blueprint 15.5k Followers
  • Instagram Blueprint Alberta 19.2k Followers
  • Instagram Contact Festival 18.3k Followers
  • Instagram Get Together 3k Followers
  • Facebook Blueprint Events 60.7k Followers
  • Facebook Blueprint Live 8.9k Followers
  • Facebook Blueprint Alberta 36k Followers
  • Facebook Contact Festival 35k Followers
  • Facebook Get Together 17k Followers
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CONCLUSION

Contact is the largest winter music festival in Canada. If we act today and prove ourselves on one of the biggest Live Nation stages in Canada, we passionately feel that this is not only a great opportunity to engage nearly 54,000 members of our key demographic but will also set Dash up for success in 2018 and beyond.

Today it is a partnership with Live Nation for one festival in Canada, tomorrow it can be access to their 25,000 shows in 40 countries with tens of millions of attendees.

The opportunity in hand can potentially be the first step in a relationship that will lead to global exposure and a heightened awareness of Dash on a level that we have not seen before. Green Candle is uniquely positioned to make this a reality.

BUDGET
Requested funding from the Dash Network to allow us to pursue this first stage of the partnership.

Cost of Goods: $150,000
Covers purchasing LED wristbands, logo imprinting, shipping, and control system rental for events.

Sponsorship Agreement: $120,000
Festival sponsorship fee paid in exchange for Dash branding throughout both events on concourse monitors (36), access of LED wristbands (54K), outdoor video walls (2), 360’ ring banner (1), jumbotron advert (1)

This also includes two 10x10 Dash branded booths one inside and one outside the event. These booth will be used to disseminate the LED wristbands and talk to or discuss Dash with interested parties.

Management: $75,000
Green Candle fees for managing proposal and paying the following: finder's fee, legal fees, tax obligations inside of Canada, handling funds escrow with specific proposal devices, and commemorating the sponsorship deal

Proposal Fee 5 Dash
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Total Dash Contribution for Proposal in USD: $345,000 + 5 Dash
Total Dash Contribution for Proposal in Dash: 1259.55

*Based on DASH/USD Conversion rate of $275.00 per Dash
 
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Does this proposal do anything to get festival goers to actually use Dash? I see no mention of using Dash for a payment for anything at either of these events.

Contrast this type of an event with the recent Irish Pub event where all attendees used the Festy technology to pay with Dash at the event.
 
The potential to get Live Nation onbaord in the future is just too tempting to say no. I think that's a real possibility so I will vote yes.
 
I have to agree with what others have posted. Without there actually being any Dash use at the festival it doesn't seem like a prudent use of funds. For instance in the future if each ticket to the festival came with a wristband pre-loaded with some amount of Dash and there were booths to reload the wristbands around the festival grounds then I would definitely vote yes on this.
 
Too expensive for passive TOMA in a time and place when nobody will know what they're seeing when they look at the ad.

It would be completely ineffective for DASH's interests as presented.

These generic marketing proposals that clearly put no thought into how it would or would not help DASH, are getting old. It's like a cold call for a free money bomb...

They've not even fucking trying. It's insulting.
 
Green Candle said:
These booth will be used to disseminate the LED wristbands and talk to or discuss Dash with interested parties.​
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This one generic sentence should have been your entire focus. It's the only part that actually matters.

But you didn't really care, so you glossed over it.

You just want the SuckerNodes to give you a pile of money.
Green Candle said:
These booth will be used to disseminate the LED wristbands and talk to or discuss Dash with interested parties.
Click to expand...
Who?
What are the key features of DASH are that make it better than any other cryptocurrency?
Why should Jane/John Q Public Concertgoer want DASH in their lives right fucking now?
Do you even know?
What about people who have never even heard of cryptocurrency? How will you address those inquiries?

If you can't tell us the answers to these questions, how will you answer it for anyone else? You didn't even bother to explain. Just glossed over it like it's some unimportant detail... But it's the most important part. Fuck, the only thing that matters! Like some Jedi Mind trick, we're not supposed to notice this? Are we stupid? Well, yeah, most MNOs are fucking stupid... That's the point of this whole proposal... It's an insult.

It is absolutely ESSENTIAL that people's questions actually be answered. Spending money to draw eyes, and then turning them away, is a monumental waste of time and money.

This is why your proposal is a monumental waste of time and money.

Any marketing proposal that fails to address this, in detail, is a monumental waste of time and money.

Do you think giving away a free wrist band that lights up is going to do anything more than be a giveaway of free wristbands that light up? Where's the URL or QR code that can send the curious to more information? You missed that boat, too. You're not trying to do anything that's in DASH's interest. You just want some free money from the budget.

The proposal was designed to dazzle stupid MNOs, not help DASH.

It's clearly aimed at getting free budget funds, with no concern whatsoever for effective marketing, or what DASH needs.
 
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Nuancer said:
Does this proposal do anything to get festival goers to actually use Dash? I see no mention of using Dash for a payment for anything at either of these events.

Contrast this type of an event with the recent Irish Pub event where all attendees used the Festy technology to pay with Dash at the event.
Click to expand...
Great train of thought I'm glad someone got there so early in the discussion. During our initial discussions this is exactly what we had hoped for an entire event run with Dash or a crypto powered beer garden but the feedback from these very larger players was before they were willing to have that discussion with us we would need to prove ourselves capable of being on their level.

That all being said we can't always hit a home run with every proposal's just like every person in a baseball line-up doesn't hit home run's. First we need some people to get on base and get into scoring position before we can cash them in! We see this as the first stepping stone into forming a deep and long lasting relationships between large companies like Livenation. They already have a word class asset in ticketmaster and our eventual goal is that this relationship could prosper into something very revolutionary but we have to first dip our toe into the pool.
 
Schnuppdog said:
But this Festival is alreddy in December.. not much planing time (tzzzz)
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It has taken tremendous amounts of planning and discussion to get to this part and in the end we still felt it was prudent to show this proposal to the community for the feedback. We don't intended on submitting proposals to the network that the community doesn't want. That is why we are in this thread having this discussion.
 
GrandMasterDash said:
Or better still, a collab between Festy and Xylobands to get sound activated LED NFC payments!
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That is absolutely our goal. We have had discussion's with General Bytes about using their POS system but it currently only supports BTC and LTC. We are pushing them to add DASH as well but they said realistically they couldn't even consider this addition until the summer music festival season (june - aug 2018). One of our director's recently attended an event entirely powered by crypto at the Paralelni Polis #HCPP17 get together in Prague. This event was a cashless event and if entrant was given an nfc enabled and refillable card that was useable with the GB POS machine. The POS machine also accepted payments from normal mobile wallets if you only had cash you had to go to the ATM deposit your cash and withdraw to the NFC card and then go pay. Our director found this solution very interesting to be tested on this scale but the delivery and rollout of POS machine placement and logistics made it a useable solution but not a frictionless solution.

There is still some iterations that need to be had with this technology in larger scale deployments. That being said it doesn't mean we shouldn't be introducing ourselves to the players in these markets and letting them know we are developing this technology and it will soon be ready and able to provide a very frictionless environment.

Wouldn't it be amazing to have Livenation as a premier partner for the Evolution store so that for all their concerts in the world you could pre-order your bracelet that came loaded with the extra dash you sent for the event and is shipped to your door and you get to go through the InstantEntry line where you just walk by all the suckers like those people using Nexus lines at the airports in the states? That is where we want to get but first we have to get a seat at the table.
 
camosoul said:
What are the key features of DASH are that make it better than any other cryptocurrency?
Why should Jane/John Q Public Concertgoer want DASH in their lives right fucking now?
Do you even know?
What about people who have never even heard of cryptocurrency? How will you address those inquiries?
Click to expand...

1) On the surface it's features of being Private, Instant, and Secure are a good start. For us though the key features of Dash, that really set it apart from other cryptocurrency's are the following:
  • Treasury system to reinvest into it's own ecosystem and build it's core product DashCore
  • Single immutable blockchain that has resisted forks due to it's ability to allow the MNO's to come to consensus
  • Goal to move towards a model with the lowest fee's in the industry
  • Instant transaction model that will allow for industry changing, frictionless, payment options
Being the Digital Cash of the future but at this point in it's development still has some rough edge's that need polish.
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2) Beyond speculating and preparing for the future the demographic of this event being millennials always like knowing about the next "IN" thing. Asking these exact questions is why attending these events is so important, just like this discussion. We don't know all these answers but if we are going to build products that tailor to this demographic we need to know what it would take for them to WANT it in their lives.

3) For people who have never even heard of crypto we usually ask first if they have ever heard of Bitcoin or Magic Internet Money and then depending on their response attempt to steer the conversation down a path that we can use tangible examples to attempt to explain this magic internet money thing. Not all people get it and honestly we don't think all people need too. Do you remember what the brand of the POS system was at the last restaurant you went to? How about the payment processor that processed those transactions? Who was that?

This article recently published in mainstream media is a perfect example of us being present without being discussed. Here you have Stephen Baldwin being interviewed about his TV show and no mention of Dash at all but there we are in all our blazing glory looping dapper.
 
Vedran Yoweri said:
way too expensive for a 2 day local event. sorry.
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Appreciate the feedback. It's actually December 26-27 in Vancouver and December 27-28 in Edmonton. So it's 2 different 2 day events that spans a period of 3 total days. I don't know if I would classify Vancouver and Edmonton as local. They aren't the biggest cities in the world but they are still bigger cities in Canada.
 
To those rejecting this proposal because it doesn't actively involve users, I hear you and I would ordinarily agree with you. However, Green Candle are confirming exactly what I thought; the mere possibility of getting Live Nation onboard at some future date would take dash to a whole new level. Personally, I'm willing to take that chance and fail than miss this opportunity. There are a few platforms emerging in this space (Musiconomi, Viberate etc) and it's not difficult to imagine them filling this gap.

How can we justify $500,000 on Max Keiser - a politically charge platform with no users actively engaged - yet we can turn down $150,000 to face mainstream users that are the perfect use case for both digital cash and provenance? (ticket touting etc)

This proposal is not so much what but who.. and it's a big who.
 
Trying not to be too unfairly blunt here: this is a considerable amount of funding for close to zero ROI. The only mentioned ROI is down the road "at the table" at some point, and only vaguely outlined there.

I'm sorry if this comes off as inappropriate: this proposal seems entirely targeted at furthering Green Candle's interests and business relationships rather than at growing Dash's use and ecosystem.
 
thedesertlynx said:
this is a considerable amount of funding for close to zero ROI. The only mentioned ROI is down the road "at the table" at some point, and only vaguely outlined there.
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We guess it depends on your definition of ROI. You seem to be glossing over the 54k impressions of Dash being on the wrist of everyone attending the concert. If you took the time to watch the video you will notice that the knee jerk reaction when the bracelets light up is to hold your hand up in the air. So now you have 54k people all enjoying a really good time, dancing, drinking, waiving around their arms and each arm has Dash on it. So definitely no ROI there. Let's move on.

The "seat at the table" to have a discussion with one of the largest companies in the space seems like a relationship Dash wants. If we could become the exclusive crypto currency accepted by Blueprint and Livenation we have to be willing to show them we have the resources and ability to deliver. We think you are really undervaluing how huge this partnership could be for the Dash ecosystem. Ticketmaster sells 142 million tickets a year and has around 8 billion in revenue. With successful partner cultivation we could become the exclusive crypto to service that entire market.

thedesertlynx said:
this proposal seems entirely targeted at furthering Green Candle's interests and business relationships rather than at growing Dash's use and ecosystem.
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Green Candle was a company that was incorporated inside Canada to act on behalf of the Dash network. The first thing it did on behalf of the network was convert $500,000 USD in Dash and pay the production company. It's Green Candle Inc. signing that contract on behalf of the Dash network and if anything didn't go smoothly it was our incorporation who stood to be holding the bag. We have already taken considerable risks for the Dash community. We really fail to see how you consider these two things to not be tied together. Green Candle is here to act on behalf of the Dash MNO's and undertake and fulfill agreement's that they aren't able to. Green Candle was incorporated for this specific purpose to grow the Dash ecosystem. We are incorporated inside Canada so it is natural that some of our first partnerships would be with businesses we already share synergy with. You really need to see the vision here to understand this play. If Green Candle can help build and grow the partnership with Blueprint and Livenation and this partnership can turn into one that bring events powered by digital currency or online ticket sales driven by it we again fail to see how this doesn't benefit Dash.

Blueprint is the Canadian version of Livenation. Proving ourselves with Blueprint inside Canada is the stepping stone to Livenation accepting us and our Brand into their global rollout strategy. We would also like to say that this idea was brought to us we didn't go fishing for it. We obviously wanted to go full on crypto but that just wasn't something that could be accomplished this year.

Should we abandon the opportunity because it can't be a fully Dash powered event? Perhaps we should and that is why we brought this discussion to the community for feedback. We have realized these decisions aren't always our to make sometimes what we feel with be the reaction isn't so we figured let's put it out there and see what the feedback is.
 
I totally agree with Green Candle.

If this was an exclusive arrangement with Live Nation for $1M, you would have to be clinically insane to turn it down. So consider this a down payment.
 
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