- I know that the "enterprise" point of view is the path DASH is taking, but if we're not a "family" here, the project will mean much less for sure.
Great post - thanks.
Let me add some more related thoughts:
1. It is hard to unite huge community around 1 leader (except sect - but it's not Dash case

) - but relatively easy to unite them around some 1 great idea (mission, ideology). Dash is doing rather good in this area - neutral DASH name afford us offer not the only 1 ideology, but multiple (for every market-sectors) - one mission to attract "freedom fighters", other for "innovative finance world", "privacy lovers", ..., ..., even "USA haters

"
2. Dash is still in active development stage. Role of Dash "programmers" (sorry if word sounds rude - not sure I can express my ideas politely in English) is huge. For example, by comparison with Bitcoin current stage - I feel role of marketers is dozen times bigger then bitcoin-"programmers". "Programmers" (in general) is a bit specific people - most of them think "if I will create good product - it will become popular automatically".
Only few people know real market situation (for example success of web-site depends (approximately) - 5% of site creation, 15% of website supporting and 80% - marketing (SEO, ...) efforts).
But without strong code-base and "unique idea" Dash project will not attract "army of promoters" that moved Bitcoin to it's current place.
3. As Dash is a digital money... Any Money is 99% "have value" by people trust, believe and use it. In other word if you look at Money as at... Religion!

- everything may become clear for us.
Maybe it is not the best example, but let's look at:
- Gold as "Christianity" and "Islam"
- Silver as "Buddhism" and so on...
...
But now planet is enslaved by paper Fiat-money similar to "new cults like Mormons,
Jehovah’s Witnesses"
And cryptocurrency have to offer some alternative ideology - "new money religion".
If Dash can't offer such superior (and most competitive) new "money religion-ideology for modern digital world" and can stay only "one of 100500 other payment systems" - no super-code won't help Dash attract necessary "army of believers" to become the real Money. IMHO.