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  1. Household Name®

    'Bonanza for schools as SF crypto king Ripple gives $29M'

    They're based out of San Francisco like Coinbase, their real audience here. 'Donations' up their penetration among the young and create headlines. Yes, we all know they're a centralized tool of the banks, but the teachers/kids don't know/care. Dash might consider how we counter this...
  2. Household Name®

    Pre-Proposal - Visual Identity

    If the creative brief pointed to defining a 'digital currency/cash,' then the Tharp & Clark submission has chosen to continue many existing elements from the current design. Logo: This forward-leaning logo moves with the eye/page conveying momentum, however, to be called ‘Dash’ and use an...
  3. Household Name®

    Pre-Proposal - Visual Identity

    Hi Mike–– Please explain your opinion with rationale versus the current design, and the Ogilvy design. Thanks.
  4. Household Name®

    Pre-Proposal - Visual Identity

    Every new marketing project begins with an objective question: "What has the brand got that we can use?" DASH has many existing elements for Ogilvy to build upon: - Broadly descriptive brand name that conveys energy, momentum, impulse - Alliterative single syllable word with a strong...
  5. Household Name®

    Pre-Proposal | 'The DASH San Francisco Marathon 2018' - Title Sponsor & 'Official Payment Partner'

    Hi Argon–– We understand your valid budget concerns, and care very much about the discourse. This is the nature of a decentralized platform––many voices, many ideas. But the goal here is adoption. Merchants accepting DASH, and consumers using it. TSFM has a pre-existing audience in a state...
  6. Household Name®

    Pre-Proposal | 'The DASH San Francisco Marathon 2018' - Title Sponsor & 'Official Payment Partner'

    Hi Argon–– We take every opinion as an opportunity to pressure test our ideas, and we've asked ourselves the same question. Digging deep into DASH brand DNA we arrived at MOMENTUM SPORTS as a fertile and, as yet, unowned opportunity space in crypto. It's not our place to critique other...
  7. Household Name®

    [prepoposal] Dash Debit Card ready by Mid-April

    Understood. Will ask the community. Thanks!
  8. Household Name®

    Pre-Proposal | 'The DASH San Francisco Marathon 2018' - Title Sponsor & 'Official Payment Partner'

    To the DASH Community–– We have agreed engagement with Green Candle as escrow intermediary between DASH Treasury and The San Francisco Marathon. 'Green Candle protects the network by helping keep the proposal owners accountable to the network by making sure each proposal owner accomplishes...
  9. Household Name®

    [prepoposal] Dash Debit Card ready by Mid-April

    Hi GMD–– In preparing our budget line items we anticipate inviting the sales team of a DASH debit card platform to attend our exhibit at the Race Expo event. Leaning towards Shakepay, but unsure where Core/community stands on this...
  10. Household Name®

    [prepoposal] Dash Debit Card ready by Mid-April

    Julian–– Where does this project currently stand? We are looking to incorporate a US debit card platform into our 'Dash San Francisco Marathon' proposal...
  11. Household Name®

    Pre-Proposal | 'The DASH San Francisco Marathon 2018' - Title Sponsor & 'Official Payment Partner'

    Alejandro–– Specifically, the total media buy for pre-race marketing is $500k. (This is included in Title Sponsorship fee). This sum includes a branded take-over of two major Muni Metro station hubs (Powell Street + one other). Also heavy penetration on bus sides / shelters throughout the SF...
  12. Household Name®

    Pre-Proposal | 'The DASH San Francisco Marathon 2018' - Title Sponsor & 'Official Payment Partner'

    Hi again Alejandro–– On a public forum such as this, TSFM are unable to divulge individual runner's names, but many SV companies field teams year-on-year. We understand Google currently has a large team in training. Erin Nantell, TSFM Director of Strategic Partnerships will sign up to this...
  13. Household Name®

    A warning about General Bytes

    Hi Savoyard–– Thanks for the advice. It looks like Lamassu is the way to go as they support DASH. https://lamassu.is/products/ https://cointelegraph.com/news/dash-to-become-the-first-alternative-to-bitcoin-offered-by-the-lamassu-atm-project We'll reach out to them and let you know our...
  14. Household Name®

    Pre-Proposal | 'The DASH San Francisco Marathon 2018' - Title Sponsor & 'Official Payment Partner'

    Hi Yoshimi–– Prior to sponsoring the New York City Marathon, Tata Consultancy Services was an unknown entity here in the US, with limited brand name recognition among the general public. In this, DASH has a similar marketing challenge. The San Francisco Marathon has offered DASH title...
  15. Household Name®

    A warning about General Bytes

    Hi Savoyard, We're currently researching DASH ATMs for our proposal––DASH as Title Sponsor and 'Official Payment Partner' of the 2018 San Francisco Marathon. We plan to install a machine at the Race Expo and elsewhere to show real-world adoption. We read the thread, but wonder which supplier...
  16. Household Name®

    Pre-Proposal | 'The DASH San Francisco Marathon 2018' - Title Sponsor & 'Official Payment Partner'

    Hi Unstoppable–– Big indeed. The offer is on the table, and only one crypto can be the first to own it. If perception is reality, then Title Sponsorship places DASH in a hierarchy of blue chip brands above Capital One, Air France and Lyft. http://www.thesfmarathon.com/partners/ Thank you for...
  17. Household Name®

    Pre-Proposal | 'The DASH San Francisco Marathon 2018' - Title Sponsor & 'Official Payment Partner'

    Hi Yoshimi, Tata Consultancy Services paid an estimated $100M for an 8-year deal for 'presenting sponsor' of the NYC Marathon. (That's $12.5M / year). http://www.nytimes.com/2013/10/03/sports/tcs-to-replace-ing-as-marathons-title-sponsor.html...
  18. Household Name®

    Proposal: Marketing & Communication (October)

    Thanks for the update. Look forward to seeing/incorporating the new graphic standards. The DASH San Francisco Marathon would be a nice showcase. https://www.dash.org/forum/threads/pre-proposal-the-dash-san-francisco-marathon-2018-title-sponsor-official-payment-partner.28738/
  19. Household Name®

    Pre-Proposal | 'The DASH San Francisco Marathon 2018' - Title Sponsor & 'Official Payment Partner'

    Hi Arthyron–– We have been negotiating this project for many weeks with TSFM and they are excited by the prospect of DASH as title sponsor and 2018 being a 'technology marathon.' Without doubt $1.5 - 2M is no small expenditure, however they have agreed to payment tranches over 3 consecutive...
  20. Household Name®

    Pre-Proposal | 'The DASH San Francisco Marathon 2018' - Title Sponsor & 'Official Payment Partner'

    Hi Alejandro–– We were in conversation with the NYC marathon who also expressed an interest, however we now feel the Silicon Valley audience is a better fit and opportunity for DASH. We reached out to Green Candle about escrow and they are currently reviewing our proposal. Thank you for the...
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