Yes, these policies absolutely effect Dash. Facebook is disallowing cryptocurrency related ads, including all ads for specific cryptocurrencies.
Even though Facebook is not going to be allowing crypto related ads, there are still a plethora of available online ad inventories. The risk is if other online ad providers start following suit, and even if this does become a trend, it could take months for other platforms to change their policies (if ever). Massive amounts of inventory are still available from google, yahoo, microsoft, twitter, and lesser known providers.
Facing an uncertain future
Feedbands had a proposal funded this cycle for Google Ads / Reddit Ads / Facebook Ads for Dash. The majority of our budget was going to be deployed in Google, which is still allowing ads. Reddit also still allows these ads as we have negotiated with them to point the ads to the Dashpay subreddit. Advertising on Facebook will not be possible for now so that budget will be allocated back into Google.
The new risk is that other advertising providers could potentially follow suit. It is not outside the realm of possibility that Google may also halt cryptocurreny related ads in the future. Do we have a week, a month, a year? We do not know.
What action is Feedbands taking?
The bulk of the traffic we have generated has been through Google which is still actively running our ads. We also have many backup options to drive targeted traffic to our Dashinformer.com landing page. We are ready to begin deploying ads on Yahoo, Bing, Twitter, and possibly CoinMarketCap if all other options become depleted and advertising is still desired by the network. CoinMarketCap is now the 111th most visited site on the internet and they have a virtually unlimited inventory. However their inventory is expensive, their placement has a negative sentiment associated with it, and we have zero data on the cost per result of such ads. Nevertheless, in the wake of recent news, we may want to freshly reconsider deploying ads on CMC or at least consider gathering some data on the cost per result associated with their inventory.
As we scale our ad campaign up, we are relying heavily on Google. We believe it is important to deliver ads at scale as soon as possible. If advertising on Google becomes compromised in the future, we will continue to deploy ads across all available channels at an effective cost per result. At this time there is no reason to believe that we would be prevented in anyway from accessing the inventory necessary to deliver targeted ads on a large scale.
However, the future is uncertain and we believe that we should move to swiftly capture as much of the market as possible while these opportunities exist.
