That's the dilemma. I like DASH because it is hard to manipulate when compared to other "shit"coins. But, this at the same time has alienated itself in the way you described.
We need to have our own internal sales staff, kinda like how major IT hardware suppliers have inside big companies. Someone who lives at Wal Mart, essentially, who sees their needs from the inside. Now that we can vote for projects, such a thing could be established.
The ups and downs to this almost fit together like it was meant to be...
All the big guys have seen cryptocurrency already. We don't need a major educational campaign on this. They already see the problem as being "6 confirmations takes an hour? Are you kidding me? There's no way that'll work in my checkout lane..." DASH has the opportunity to actually be FASTER than everything they've already got.
If we supply the hardware, we supply the manpower, we see it from the inside the way they need it to work... There needs to be a "Inside Sales" Proposal for Wal Mart, Target, Publix, Whole Foods, Citgo, 7-Eleven, Chevron... Hit the places that Bitcoin wouldn't even waste it's time approaching because it knows the delay make it hopeless.
Set up what is essentially a custom implementation of bitpay, just for them.
We can pay the person right out of the blockchain now. It costs the retailer nothing. Even if they're skeptical, how can they say no to a no-lose situation?
This will beget the adoption. From that, people can then EVENTUALLY learn about the other benefits of DASH that other cryptos lack, instead of trying to tackle it from the front end, where all the red flags fly up and they reject it. DASH just does too much for the education to come on the front end. I know it's considered mean and uncouth to say so, but the general human population has gotten magically stupid in the last 15 years or so. Every generation suffers from getting dumber because technology gets easy to use, without them having to know how it works. There was a huge leap in that tech usability since the iPhone, and much money was made off of stupid people, and the process of making them even more stupid than they already were. It's a damn fact. You cannot acknowledge the advancement of making tech easy to use, without also acknowledging the reality that it makes people mentally lazy. Let them discover how effing amazing DASH is AFTER they're already using it, at their own pace, through the very act of being exposed to its use and slowly asking the questions that they should have been asking up front, but were too stupid to do... That's how most people learn these days... The hard way. They jump in and get burned until the figure it out or give up and swear it off. Let DASH be something they jump into and keep finding pleasant surprises!
As with most impossible paradoxes, such as those built into crypto (mining diff), the answer isn't a Holy Grail solution to a problem. It's about sneaking around behind the problem and nailing it with surprise buttsecks.
"Problem solved by deliberately NOT solving it!"
I didn't even realize it until I was writing this, but I'm the perfect guy for making the pitch for this in front of their boards of directors and stock holders, etc... Dammit, I like having cool ideas, but man... I'm not afraid to talk to people like that, I'm excited to tell them. It's not often I find something I want to do that is more than me, that is so important that I don't give a damn if I die doing it. It simply must be. This is that project...
"Fate rarely calls upon us at a moment of our choosing." - Optimus Prime.