Has adding a slogan been discussed, something catchy like:
Darkcoin: The people's currency.
Maybe add: Anonymous. Secure & Trusted.
Or something like that(Sustainable, whatever…)
I think we need to start addressing and coordinating strategy. We probably don't need to address in the precious space we have on the logo the words digital currency. My reasoning is that anyone reading an article on Darkcoin will understand this already by the nature of the article, and anyone hearing about it from another source such as word to mouth will also know the context already.
What this means is we should have something else written in my opinion, something which relates to the people (masses), so how about the word…. people?
Darkcoin: The people's currency
Anonymous. Secure. Trusted.
We need to start being catchy and we need to step away from the emphasis on it being digital currency (which we don't need to repeat to people over and over because that doesn't encourage adoption strategically…)and emphasize that it is the ultimate currency for the people built by the people. (Evan, Holger and Team
)
We also need a crisis resolution team when shit goes down like major companies have.
When something major Darkcoin related or industry related happens like the Mintpal scam there should be a team that immediately undertakes damage control, advisory notices could maybe be posted directly to the wallets when major exchanges go down with time, etc.... This is essential because of the PR damage that such things can do, this potential damage must be understood and managed and if we can isolate ourselves from that damage we win . Showing that we are doing this will also help build confidence and set us apart from others who don't do this. This is a part of growing( especially a new industry, where a little bad news early on can be a setback for increased capital and investment inflow…but where doing things right and professionally from the start can lead to huge value creation and sustainable growth and eventually a moat defended position as an industry leader)
What does everyone think?
-A crisis resolution team, discussion of responsibilities…. These people would have to be contactable by other members of the team
-A step from the digital currency slogan to a more masses people friendly currency slogan? Like The People's Currency...
