Gaurav_Gupta
Member
LASTEST UPDATE REPOSTED ON TOP
Hi There!
Greetings from the Dashlancer Team!
This project update is crossposted from Dashwatch to ensure continuity on this thread.
The first part of the project dealt with Researching the Global Freelancing Industry and understanding different challenges faced by Freelancers.
The main Findings were:
a) Global Freelancing Trade still runs on legacy systems like Paypal, Wire Transfer and other Money Remitting Companies.
b) The cost of transmitting money remains high at between 8-10% for cross-currency transactions.
c) Platforms like Upwork and Fiver profit heavily from additional Fees around Money Transfer and Currency Conversions, in addition to their own Fees..
CLICK HERE TO VIEW THE DETAILED RESEARCH REPORT
The second part of the project was a digital course focused on teaching Freelancers about Dash.
CLICK HERE TO VIEW THE DIGITAL COUSE
The third part of the course focused on marketing this course to Freelancers in South Asia with a small budget.
Facebook, Linkedin, Quota and Youtube were the different channels used to promote this campaign.
The course videos were viewed nearly 800,000 views on Youtube Alone.
Here is a snapshot of the youtube advertising campaign.
Nearly 800 Freelancers signed up to learn about Dash through direct and indirect marketing methods.
The platform attracted nearly 22,000 clicks over the course of the campaign.
*Since the dashlancer platform is focused on education, it remains unaffected by recent policy changes to Facebook and now Google.
Here is a tweet that found some twitter love!
We will be presenting a new proposal this round to continue building upon this endeavour.
We seek to organize and educate the vast market for crypto-jobs and bring services commerce to Dash, eliminating the need to convert Dash into fiat to pay for salaries. Our initial focus will be to aggregate all jobs relating to widely used services like Engineering, Marketing, Animation & Design and attracting a large number of freelancers in the process.
Look forward to presenting this to the community this month !
Best,
Gaurav Gupta
Team Dashlancer !
-----------------------------------------------------------------------------------------------------------------------------------------
UPDATE 1
Hello!
Here is the current detailed status of our project after 1 out of 4 planned sprints :
COUSE DEVELOPMENT:
For the Freelancer course, we have chosen a custom-color illustrated animation style. This style has high resonance with users and is readily marketable.
We are targeting a total runtime of about 6:00 across 4 videos. The videos are designed in a way that they can also be used as standalone ads.We aim to keep the course crisp, to ensure high interest levels and lower bounce rates.
While it can be tricky to build high quality animation, we have got a good team together that is working on this. The script has been finalized and the story boards are undergoing final revision after two draft submissions. We have hired a top voice-over artist with years of industry experience to narrate the course.
We will put out the complete course together form start-to-finish for users to access.
PLATFORM DEVELOPMENT
The web development on the Dashlancer Platform is being actioned on and we are targeting a launch of the platform before the end of December. The requirements were earlier spec-ed out and the roles and tasks were divided for the development team. We are on track to launch this.
CONTENT MARKETING
We are currently drafting and reviewing short actionable content pieces for our upcoming marketing campaign. Some content pieces include short write-ups, ads and content pieces for Linkedin. We have two team members framing this.
RESEARCH
We are done with about 60% of the research part of the project. We are through with researching the Remittance segment and also close to finishing researching freelancing platforms.
We are compiling data from multiple sources and collating them for analysis.
We expect the research documentation process to be completed by 10th of January, a little ahead of our original schedule.
More Updates on our Launch soon.
Wish you a Merry Christmas !
Gaurav
Hi There!
Greetings from the Dashlancer Team!
This project update is crossposted from Dashwatch to ensure continuity on this thread.
The first part of the project dealt with Researching the Global Freelancing Industry and understanding different challenges faced by Freelancers.
The main Findings were:
a) Global Freelancing Trade still runs on legacy systems like Paypal, Wire Transfer and other Money Remitting Companies.
b) The cost of transmitting money remains high at between 8-10% for cross-currency transactions.
c) Platforms like Upwork and Fiver profit heavily from additional Fees around Money Transfer and Currency Conversions, in addition to their own Fees..
CLICK HERE TO VIEW THE DETAILED RESEARCH REPORT
The second part of the project was a digital course focused on teaching Freelancers about Dash.
CLICK HERE TO VIEW THE DIGITAL COUSE
The third part of the course focused on marketing this course to Freelancers in South Asia with a small budget.
Facebook, Linkedin, Quota and Youtube were the different channels used to promote this campaign.
The course videos were viewed nearly 800,000 views on Youtube Alone.
Here is a snapshot of the youtube advertising campaign.
Nearly 800 Freelancers signed up to learn about Dash through direct and indirect marketing methods.
The platform attracted nearly 22,000 clicks over the course of the campaign.
*Since the dashlancer platform is focused on education, it remains unaffected by recent policy changes to Facebook and now Google.
Here is a tweet that found some twitter love!
We will be presenting a new proposal this round to continue building upon this endeavour.
We seek to organize and educate the vast market for crypto-jobs and bring services commerce to Dash, eliminating the need to convert Dash into fiat to pay for salaries. Our initial focus will be to aggregate all jobs relating to widely used services like Engineering, Marketing, Animation & Design and attracting a large number of freelancers in the process.
Look forward to presenting this to the community this month !
Best,
Gaurav Gupta
Team Dashlancer !
-----------------------------------------------------------------------------------------------------------------------------------------
UPDATE 1
Hello!
Here is the current detailed status of our project after 1 out of 4 planned sprints :
COUSE DEVELOPMENT:
For the Freelancer course, we have chosen a custom-color illustrated animation style. This style has high resonance with users and is readily marketable.
We are targeting a total runtime of about 6:00 across 4 videos. The videos are designed in a way that they can also be used as standalone ads.We aim to keep the course crisp, to ensure high interest levels and lower bounce rates.
While it can be tricky to build high quality animation, we have got a good team together that is working on this. The script has been finalized and the story boards are undergoing final revision after two draft submissions. We have hired a top voice-over artist with years of industry experience to narrate the course.
We will put out the complete course together form start-to-finish for users to access.
PLATFORM DEVELOPMENT
The web development on the Dashlancer Platform is being actioned on and we are targeting a launch of the platform before the end of December. The requirements were earlier spec-ed out and the roles and tasks were divided for the development team. We are on track to launch this.
CONTENT MARKETING
We are currently drafting and reviewing short actionable content pieces for our upcoming marketing campaign. Some content pieces include short write-ups, ads and content pieces for Linkedin. We have two team members framing this.
RESEARCH
We are done with about 60% of the research part of the project. We are through with researching the Remittance segment and also close to finishing researching freelancing platforms.
We are compiling data from multiple sources and collating them for analysis.
We expect the research documentation process to be completed by 10th of January, a little ahead of our original schedule.
More Updates on our Launch soon.
Wish you a Merry Christmas !
Gaurav
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