amanda_b_johnson
Well-known member
Hello and thanks for taking the time!
Firstly, a list of coverage achieved over the past 30 days:
In making the proposal to fund the above coverage, I assumed the most fertile ground for spreading DASH awareness was among the crypto un-initiated. I thought that DASH would do well to try to get its name out there to newbs in the midst of growing cryptocurrency awareness.
I was wrong. Or rather, just not as right as I should have been.
Most of the un-initiated reporters I’ve been talking to over the last few months pretty much only want to know the supposed reasons for Bitcoin price movements, and whether their readers should buy it. When I steer the conversation toward DASH, it just leaves them even more confused than they already are. They can’t wrap their heads around one crypto, much less the fact that there are many and why DASH is best at so many things.
You already know this, though. You know that without something like DASH Evolution, the notion of a public blockchain is doomed in the long-term. I know this, too, but I was mistaken in believing that the un-initiated would at least be interested to talk about DASH pre-Evolution.
GOING FORWARD
I now believe that the most fertile ground for DASH is -- for example -- amongst readers of r/cryptocurrency. That is, people who already own one or more crypto and likely trade on exchanges. Because they’re using exchanges, these people see their options and definitely know that DASH is among them. Awareness issue already solved there, so that leaves open the sell. This appears to me to be a much more fertile ground to start making DASH value propositions.
Because of this, I have cancelled my contract with PMBC (the PR firm whom I'd hired with treasury funds these last three months) and am currently developing a new YouTube series which covers the whole of the cryptosphere, set to launch on March 6. (Yeah!)
The series will live on the Amanda B. Johnson YouTube channel (that’s where The Daily Decrypt archive lives, by the way). I will naturally not ask for any treasury funds for this project, as it will not be DASH-specific. Coin-specific content doesn't tend to do well among the r/cryptocurrency crowd. And face it -- it doesn't tend to do well with you, either. Industry-inclusive content does better than coin-specific content at this time in the journey. Why? Because we all find the larger discussion to be more interesting, even when we have our favorites.
I am, however, interested in potentially asking for giveaway funds once Evolution comes out. I have found giveaways to be EXTREMELY EFFECTIVE (#FirstDashWallet, anyone?) and am open to conducting DASH giveaways on my show. I'm especially interested in incentivizing the already-initiated (that is, regular viewers of the show) to give away DASH to members of their civic, community, school, and church organizations (that is, to the un-initiated).
IN CONCLUSION
I’d like to use this opportunity – after having updated you on my most recent work as a treasury employee, as well providing an update on my path forward – to thank you for having trusted me with the funds that you did over the past three months. I hope that the experience and conclusion I’ve shared here are even a little valuable to you as a DASH investor.
Please watch for my new show to launch on March 6. I'm pretty excited about it.
To our mutual investment,
Amanda B. Johnson
Firstly, a list of coverage achieved over the past 30 days:
- Your Money, Your Wealth
- It’s Your Money & Your Life!
- BitNewsToday
- CoinSquare
- Bad Crypto podcast
- UCLA “Cyber Days”
- BitNewsToday
- DigitalLA panel
- YourStory
- Two additional entrepreneurship-themed podcasts which have not yet been published
In making the proposal to fund the above coverage, I assumed the most fertile ground for spreading DASH awareness was among the crypto un-initiated. I thought that DASH would do well to try to get its name out there to newbs in the midst of growing cryptocurrency awareness.
I was wrong. Or rather, just not as right as I should have been.
Most of the un-initiated reporters I’ve been talking to over the last few months pretty much only want to know the supposed reasons for Bitcoin price movements, and whether their readers should buy it. When I steer the conversation toward DASH, it just leaves them even more confused than they already are. They can’t wrap their heads around one crypto, much less the fact that there are many and why DASH is best at so many things.
You already know this, though. You know that without something like DASH Evolution, the notion of a public blockchain is doomed in the long-term. I know this, too, but I was mistaken in believing that the un-initiated would at least be interested to talk about DASH pre-Evolution.
GOING FORWARD
I now believe that the most fertile ground for DASH is -- for example -- amongst readers of r/cryptocurrency. That is, people who already own one or more crypto and likely trade on exchanges. Because they’re using exchanges, these people see their options and definitely know that DASH is among them. Awareness issue already solved there, so that leaves open the sell. This appears to me to be a much more fertile ground to start making DASH value propositions.
Because of this, I have cancelled my contract with PMBC (the PR firm whom I'd hired with treasury funds these last three months) and am currently developing a new YouTube series which covers the whole of the cryptosphere, set to launch on March 6. (Yeah!)
The series will live on the Amanda B. Johnson YouTube channel (that’s where The Daily Decrypt archive lives, by the way). I will naturally not ask for any treasury funds for this project, as it will not be DASH-specific. Coin-specific content doesn't tend to do well among the r/cryptocurrency crowd. And face it -- it doesn't tend to do well with you, either. Industry-inclusive content does better than coin-specific content at this time in the journey. Why? Because we all find the larger discussion to be more interesting, even when we have our favorites.
I am, however, interested in potentially asking for giveaway funds once Evolution comes out. I have found giveaways to be EXTREMELY EFFECTIVE (#FirstDashWallet, anyone?) and am open to conducting DASH giveaways on my show. I'm especially interested in incentivizing the already-initiated (that is, regular viewers of the show) to give away DASH to members of their civic, community, school, and church organizations (that is, to the un-initiated).
IN CONCLUSION
I’d like to use this opportunity – after having updated you on my most recent work as a treasury employee, as well providing an update on my path forward – to thank you for having trusted me with the funds that you did over the past three months. I hope that the experience and conclusion I’ve shared here are even a little valuable to you as a DASH investor.
Please watch for my new show to launch on March 6. I'm pretty excited about it.
To our mutual investment,
Amanda B. Johnson
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