We, in the working group, are discussing the missing pieces. So far it seems that we're good with designing and manufacturing ASIC heaters in Eastern Europe and US/Canada. Distribution and marketing are also there. Installation and support might be spotty, but, at least in Ukraine we can cover this.
Not clear with the X11 ASIC PCB manufacturer.
If I really wanted to attack this market with a vengeance, I would design the water cooling half to be modular and removable from the computer hardware, since that hardware becomes obsolete so quickly. Then you don't have to replace the whole unit including the pumps, plumbing, hot water tanks, etc. Just swap out the "computer half" using a couple hose clamps and valves. Boom, 5 minute upgrade to the newest mining rig.