DASH Core Group To Consider Changing Its Current Approach And Start To Actively Answer Questions in their funding proposals.
Currently DCG rarely, if ever, answer questions posted in their funding proposals. This tells me that the DCG have little to no real world Sales and Marketing experience. If they did they would know that this is one of
the most important ways to increase confidence in the market. I had previously worked formally in Sales and Marketing for 5.5 years but I've also been involved with some form of promotional work for most of my 29 years of professional life in business. What I learned is that questions in a customer's mind lead to doubts. Doubts lead to lack of confidence. Lack of confidence leads to moving to another solution that answers those doubts and questions. Intelligent questions raised in the DCG governance proposals are an absolute golden opportunity for the DCG to build confidence in the Dash project by answering these challenging questions. The only time to ignore questions is if the questions are clearly from a troll just intent on causing damage. Ignoring questions by MNOs that genuinely care about DASH is of a tremendous loss to DASH to build its credibility.
Serious investors do not leave their investment decisions to chance. They have people that thoroughly research a crypto project before making investment. If they are serious about investment they would ensure to check all of the main influences of a project, in our case DCG being one of the most important. It is my opinion that they would be closely looking at DCG proposals and seeing how they respond to questions posted by MNOs. If DCG continue to not respond to intelligent questions this will not only cause doubts in investors minds but it will also cause doubts and mistrust in the community - at least those in the community that are prepared to take the time to formulate these questions.
When I was in Sales my performance really took off when I realised that client objections to a sale are what professional sales people actually want. They want the customer to object and object and object. Professional sales people try actively to elicit the customers objections because these are all blocks in the customer's mind to buying into the solution that the professional sales person has. Instead of seeing questions or objections as a bad thing or something to be afraid of answering, the professional communicator welcomes such questions, objections, doubts and challenging points of view because it offers an opportunity to increase their trust and confidence. Ignoring questions is simply throwing a unique opportunity to increase confidence in the trash can.
With cryptocurreny there are more questions than almost any other field I can think off. This offers us a fantastic opportunity to increase our profile if these questions are answered. The DCG funding proposal is one such place to do this.
One of the reasons that Amanda B. Johnson's Dash Detailed was so successful is that she explained confusing crypto issues in a simple and easy way for anyone to understand. We all know how many people were on-boarded by Amanda's programs. The reason this was successful is because it cleared up doubts, confusion in people's minds.
Other coins that are answering people's questions effectively are BitcoinSV on their coingeek channel.
https://www.youtube.com/channel/UC95_Nqes9m5arhoT1lt1SFg
Here they have hundreds of videos which are professionally presented by media trained people that answer the thousands of doubts and questions people have simply through the interviews with respected 3rd party individuals. Although the leaders themselves of the projects answers questions they are also ensure to have others respected people in blockchain interviewed to answer questions for them - this acts like a 3rd party referral for their own coin. The professionalism of these interviews ie. lighting, scripting, consistent branding with music and images etc and the calibre of individuals they interview boosted their coin because they are answering doubts and questions that people naturally have with such a radically new technology such as crypto.
There was a point last year when BSV was half the price of DASH right after the fork for BCH. Now BSV is more than double the price of DASH. That is a 4 times increase. This is considering that Craig Wright is universally disliked within the crypto community and have had almost everyone trying to discredit him. The regular daily interviews from CoinGeek presenters Stephanie Tower, and Becky Liggero who are clearly media trained people present a professional image of the coin and continuously highlight the values of their coin. Their company value messages are repeated over and over in most interviews which are: The claim to Scaling has been solved, they wish to build blockchain that works within the current legal system (this gives businesses confidence in investing in development to build solutions on this coin), they highlight the importance of privacy but not anonymity which will prevent governments and criminals from using their technology fraudulently but allow law-abiding citizens to use their technology, their long term commitment to low fees and not changing their protocol further to ensure new industries or existing industries can build on their chain with confidence. All of these messages and more are coming through loud and clear with the BSV project interviews.
Bearing in mind that Dash's solution is more effective payments solution, has a better brand and considerably more innovative developer team that builds amazingly creative solutions and are focused on payments solution first, yet we have not done anywhere near as well as BSV. We have chainlocks, Masternode network, decentralised governance, instant transaction confirmations, Instant re-spendable money ultra high security, simple easy of use and now (finally) evolution. These are groundbreaking innovative solutions that no other coin has. Yet we see next to nothing about these ingenious creative solutions created by our developer team.
I have heard it said from senior DCG members that they are sure the technology will eventually win through, this however is not necessarily so, as had been demonstrated many times previously in history e.g. Betamax and VHS example.
I feel what is missing from DCG are people that have a proven track record in professional Sales and Marketing and a professional PR firm. We spent a million Dollars on Ben Swan, Over a million Dollars on KuvaCash and Over a Million Dollars on Alt36 - We could easily have had 4 million dollars investing in our own professional PR firm with all the gear to professional represent DASH for years but instead what have we got to show for our investments in these projects? We are throwing away money in useless ventures because we lack real world business understanding within the DCG and the majority of MNOs that are voting. It is not just DCG in this respect MNOs also need to accept they don't have the experience to vote wisely. This is why I feel that MNOs need to acknowledge to themselves if they have the business experience or not and if they don't delegate their voting keys to MNOs that do.
Therefore the quickest fixes for increasing confidence in DASH and therefore attract investors - without overtly promoting DASH as an investment are the following:
1. DCG to start answering questions in their proposals to clear those doubts not just of the questioner but also the hundreds of others that have the same doubts but have not vocalised them.
2. Build educational portal of materials in video format that educate businesses and individuals on how to use DASH
3. Hire or actually buy and own a professional PR media firm that can create daily high quality content such as how BSV are doing on their Coingeek channel. This provides confidence in the project, educates the potential customer base which includes businesses, customers and investors.
4. Highlight the Github coding activity statistics which demonstrates the amount of work we are doing on building and developing our code base.
5. DCG to employ a real world high performance Sales And Marketing person that can bring in this missing expertise into DCG
6. I also feel we need someone that is the Technical lead to represent our coin. I really like Evan Duffield even though he came across a little reserved he was a visionary that gave coherence and confidence to the project on the technical side. Ryan is a good lead for DCG, but he does not have the technical visions that Evan brought to the project.
7. All key members of the Dash Community that are involved with PR or are responsible for interacting with the media really need to be professionally media trained to learn what is necessary to present DASH in the best light. There are courses available on this and I feel a 7 day course on
Media Training and PR skills would be a very valuable for best representing DASH for high profile members of the Dash community who have to interact with the media.
8. MNOs that do not have a at least 10 years running a business should consider doing the sensible thing and delegate their voting keys to MNOs that have got business experience to increase the quality of the votes in the governance system. I also mean business experience where they are the business owners - working for someone else means they simply will not have the breadth of experience necessary to consider multiple issues on a business proposal.
These are easy wins that would radically improve the DASH project profile. We may not be able to afford all of the above at this stage but we certainly can make a start by DCG answering questions posted in their funding proposals. Answering questions has a time investment, I understand that, however the return on investment in terms of increasing confidence in the project is well worth that extra time in my opinion.
