MaxPopov
Member
Hi guys,
Our team (working on this and this proposals) met some technical barriers in terms of analytics and tracking of the results of the campaigns. The problem is that because of anonymity concern Dash doesn't have any tracking instruments in apps and websites even though there are plenty of privacy respectful options in the market.
This situation leads to the fact that teams don't know what actions and campaigns lead to the results. Also, marketing teams are forced to build their own landing-pages and sites where they can implement analytical instruments while driving the campaigns. If Dash apps and official websites have tracking tools we would be able to drive users right to it.
Another example: we publish PR-article in media. In the end of an article we give a link to dash.org and iOs/Android apps. To know how well it performed we need to answer following question: "How many users were redirected through these links"? But the answer is that we have no idea because we don't track it on Dash's side.
Therefore, we wrote a letter to Dash Core:
-------------------------------------------------
"Hi guys,
I'd like to raise the question of mobile tracker (AppsFlyer.com or Branch.io) implementation in Dash apps again.
We discussed this topic with you a couple of times, but as you remember a solution was not found. However, I am sure that implementation of a mobile tracker in both iOs and Android apps in case of Dash is worth to do. I am aware of privacy concern, but I think it can be effectively handled.
Please, consider that both of these companies have well established reputation, provide paid services (don't make money on data collection), have clear GDPR policy and work with huge brands such as SkyScanner, Gett, Strava, AirBnb and many more.
https://branch.io/resources/#case-studies
https://www.appsflyer.com/mobile-app-marketing-success-stories/
Implementation of a mobile tracker will allow marketing teams to effectively acquire users with a clear understanding of what's working and what's not. It will decrease cost of app install and give Dash core marketing team audience insights. However, please, remember that all data collected there is hashed and depersonalised and can not be used to harm Dash holders.
If you generally agree, but have concerns about community's reaction to this decision, we can publish a proposal regarding this topic.
What do you think about this? Please, send me your questions and objections.
Thank you!"
-------------------------------------------------
The answer was that "from a business development side, the below still isn’t a direction that we’re looking to pursue".
My position is that if we have a will then we can find a solution which will respect our privacy policy and be an effective analytical instrument in the same time. Therefore, my question is what's the position of the community on this. Do we need tracking instruments or not? Do we need additional discussion and explanation of Dash Core's position on this or you generally agree with Dash Core and it's better not to waste their time on this?
Thank you in advance!
Our team (working on this and this proposals) met some technical barriers in terms of analytics and tracking of the results of the campaigns. The problem is that because of anonymity concern Dash doesn't have any tracking instruments in apps and websites even though there are plenty of privacy respectful options in the market.
This situation leads to the fact that teams don't know what actions and campaigns lead to the results. Also, marketing teams are forced to build their own landing-pages and sites where they can implement analytical instruments while driving the campaigns. If Dash apps and official websites have tracking tools we would be able to drive users right to it.
Another example: we publish PR-article in media. In the end of an article we give a link to dash.org and iOs/Android apps. To know how well it performed we need to answer following question: "How many users were redirected through these links"? But the answer is that we have no idea because we don't track it on Dash's side.
Therefore, we wrote a letter to Dash Core:
-------------------------------------------------
"Hi guys,
I'd like to raise the question of mobile tracker (AppsFlyer.com or Branch.io) implementation in Dash apps again.
We discussed this topic with you a couple of times, but as you remember a solution was not found. However, I am sure that implementation of a mobile tracker in both iOs and Android apps in case of Dash is worth to do. I am aware of privacy concern, but I think it can be effectively handled.
Please, consider that both of these companies have well established reputation, provide paid services (don't make money on data collection), have clear GDPR policy and work with huge brands such as SkyScanner, Gett, Strava, AirBnb and many more.
https://branch.io/resources/#case-studies
https://www.appsflyer.com/mobile-app-marketing-success-stories/
Implementation of a mobile tracker will allow marketing teams to effectively acquire users with a clear understanding of what's working and what's not. It will decrease cost of app install and give Dash core marketing team audience insights. However, please, remember that all data collected there is hashed and depersonalised and can not be used to harm Dash holders.
If you generally agree, but have concerns about community's reaction to this decision, we can publish a proposal regarding this topic.
What do you think about this? Please, send me your questions and objections.
Thank you!"
-------------------------------------------------
The answer was that "from a business development side, the below still isn’t a direction that we’re looking to pursue".
My position is that if we have a will then we can find a solution which will respect our privacy policy and be an effective analytical instrument in the same time. Therefore, my question is what's the position of the community on this. Do we need tracking instruments or not? Do we need additional discussion and explanation of Dash Core's position on this or you generally agree with Dash Core and it's better not to waste their time on this?
Thank you in advance!
