Opera Incubator
New member
We are excited to submit our proposal to split payments over 3 months to fund the Bitcart development roadmap and to integrate Festy in Irish bars in 10 locations. Thanks to all the feedback from the Dash community over the last few days. You can vote on the proposal here:
https://www.dashcentral.org/p/Bitcart-and-Festy-Development-Roadmap
We have decided to split payments over 3 months to act as a guarantee that we perform month-in and month-out. We have to provide updates to you, the Masternode holders, to ensure that you can track every aspect of our work.
Title: Scaling up Bitcart & Festy
Amount: 406 Dash per month
Time: 3 months
Irish Pubs Global Awards
Overview:
Bitcart and Festy are two flagship companies within Opera Incubator that are entirely focused on expanding the utility of Dash among everyday people and everyday businesses. In our experience persuading real business owners of the merits of decentralised finance, Dash has emerged as the only truly viable digital currency for everyday merchants as it carries none of the negative connotations associated with Bitcoin while being a fast, scalable and reliable system with negligible transaction fees.
Dash has the capability of revolutionising day to day business as we know it and we are committed to developing technologies and businesses that help in achieving this goal. We want to make it possible for the Dash community to live 100% in Dash, through shopping online for goods on Amazon using Bitcart and making payments in all aspects of their day to day life, from retail and festivals to transit and tourism, using Festy.
Having achieved a consecutive $100,000 trading on Bitcart each month exclusively in Dash since our integration earlier this year, the team recently made a proposal to the Dash community to fund an advertising & marketing campaign in South Korea. Shortly after the proposal passed, CEO Graham de Barra and Creative Director Martin Kelly travelled to Seoul to put the proposal into action. The market research conducted on this trip was invaluable to understanding the cultural appropriation for entering into the advertising space in South Korea. We began successful negotiations with Bithumb - the largest cryptocurrency exchange in the world (approx $1 billion traded daily) - and we are planning an advertising campaign on the Bithumb website and social media. This meeting paved the way for a successful partnership that will lead to an exponential increase in Dash adoption and traffic on the Bitcart website. In adhering to the principle of under-promise and over deliver, the team were responsible for Bithumb’s sister exchange in Singapore, Bitholic, beginning the process of integrating Dash on their platform. The return trip to Seoul is currently being organised to secure the deal.
Less than a fortnight ago, the team at Opera Incubator successfully forged an official partnership for Festy with Irish Pubs Global - an intercontinental federation of Irish pubs, distilleries and industry leading drinks companies that comprises of 9,500 members. Our recent proposal to the Dash community enabled Festy to secure the headline sponsorship package at the IPG Awards in Dublin where we executed a demonstration of our POS system, wearable wristbands and contactless cards by processing close to 500 payments in Dash at the bar during the event. The response from the pub owners and service providers in attendance was overwhelming and we are now in the process of rolling out a 12 month marketing plan with IPG to secure these 7,000 pubs as clients. We hope to begin full retail installations in Q1 of 2018. At the IPG event we were approached by the CEO of Bizimply who is also from Cork and wants Festy to partner with them allowing us entry into 3,500 locations separate to the IPG network.
On top of this, Darren Dineen - Director of Business Development - has formed a close relationship with Richard Tierney, former Head of Marketing for Aiken Promotions, Head of Marketing Partnerships for LiveNation and former Managing Director and Owner of Ten Ltd, while working on a decentralised record label and management agency last year. Richard has taken a huge interest in Festy and has offered to assist in the acquisition of the contracts for the major venues he has worked with including the 02 Arena (20,000 capacity) and the RDS in Dublin (18,500) as well as Live at the Marquee (5,000 capacity) in Cork to name but a few.
This would mean that Festy would be the main payment processor for all of the concerts that take place in these venues that have played host to every major recording artist you can think of thousands of people each night! We are not just exposing Dash and Festy to an incalculable amount of consumers attending these concerts, but actually allowing these people to use Dash instead of the Euro!
Furthermore, the longest running music and culture festival in the world is being launched next year called Atlantic Songbook. It is a heritage pub trail along the West Coast of Ireland - the famous Wild Atlantic Way - which will run from March - October, 2018 and beyond. Festy have been approached by the founders of this festival to be an official partner, shareholders and the payment processor for each business on the trail. Crypto tourism has come to Irish shores and Dash can be the currency that unites the Irish diaspora from overseas with the natives here on the Emerald Isle!
This level of demand for Bitcart and Festy requires a full team of highly skilled developers in order to scale effectively. With a team of 6 developers both part-time and full-time split between these two projects it is currently not possible to realise our wider vision for the mass adoption of Dash.
As our strategic business partners, we hope the Dash community will help us to acquire the resources and materials we need to take Bitcart and Festy to the global marketplace and capitalise on all of these developments. We believe we have shown what we can accomplish with a slim budget, and therefore feel we are justifiably taking the logical next step in asking for a larger sum this time around.
Find our Trello roadmap for Bitcart which outlines a clear and transparent route for achieving our immediate goals in the next 12 months. Click here for a more detailed roadmap for Bitcart and Festy.
With a strong belief in the importance of education, we are currently training talented developers to fulfill the role of blockchain development and this requires a lot of time and energy. If we want to satisfy the current demand, then we must hire experienced developers immediately to give us a firm ground on which to rest our foundation for future development.
Bitcart Updates:
To improve user experience it requires developing a fully functional and futureproof website for Bitcart that can sustain major traffic. By improving our codebase we will clean up the current system bugs and refine the UX significantly. This will allow an automated service that will build customer confidence and trust in sending their Dash without facing order delays. In addition we are hiring a new customer service agent to run a Live Chat during set hours which will better satisfy customers queries. This major update will be instrumental for Bitcart’s success and hugely beneficial for Dash.
Festy Updates:
Recent major developments for Festy have created the urgency for a committed and refined strategic business partnership with Dash. We have carefully selected 10 locations to integrate Festy as a priority. These areas have been chosen due to predicted traffic and better adoption of comparable technologies from our market research.
Retail (Pubs, Cafés and Restaurants)
We also have existing business relationships with Irish pub owners in these locations as a result our successful sponsorship of Irish Pubs Global which you can read about here. Within three months it will be possible spend your Dash in specific establishments in the following locations:
Imagine a time when it will be possible to travel to these locations and use Dash for efficient tourism! No more dealing with massive fees from ATMs and converting from dollars to euros - let’s go from a ‘Cash is King’ paradigm to a ‘DASH is KING’ paradigm. We have strategically made these relationships with Irish bars in order to get us setup with a base in these locations and tap into local contacts to spread Dash among the tourism industry. Festivals and conferences have already been added to our list and contractual agreements will secure Festy as a payment processor at these events.
When a bar integrates our beta POS system, we will launch a Dash/Festy event on the night for the Dash community and locals. We will supply top quality music through our many contacts in the music industry and make these launch parties a night to remember. This will be pivotal to training the staff and interviewing the pub owner for endorsing our products. These will go out on the Dash social media and Dash Force News. The bar will be able to announce their loyalty card programs that have been made possible by Festy and will only apply when Festy is used for payments. This will lead to huge adoption rates of Festy as a payment processor and massive increases in the usage of Dash as a currency.
Spend Dash in Bars
Customers will be able to purchase Dash at these 10 locations using Dash branded ATMs which will be acquired as part of this proposal. People can put cash into the ATM, tap their wristband/card on the NFC reader and top-up with Dash. Customers can then start paying their bills with a simple tap! We will brand the ATMs with the flag companies of Dash including Dash Force News and Dash Force One graphics.
These bars will give us essential feedback on usability of our products to help us prepare for full-launch. Given 2-months of development and 1-month to test our systems, this development will propel us into the the market for bringing Dash to everyday merchants all over the world!
Festivals
Following our integrations in these locations, we will then begin the process of integrating Festy in the following festivals for the upcoming 2018 season. This list includes but is not limited to:
Conferences
We have been approached to facilitate payments and be the headline sponsor at the largest cannabis trade show in the world - Cannafest - which takes place in the Czech Republic from the 10th-12th November 2017. Graham has been asked to be a keynote speaker at this event also. On the 8th and 9th November, the first international B2B conference - The EuroAmerican Cannabis Business Conference - is also taking place in Prague and is linked with Cannafest. Festy have the opportunity to sponsor this event too and Darren has been asked to be a keynote speaker for this conference.
Full details of the sponsorship packages can be seen here:
https://www.cannafest.com/en/pro-vystavovatele/moznosti-reklamy-a-sponzoringu/
https://www.euroamcbc.com/
References
Festy Headlines Irish Pub Global
Irish Pubs Global Awards
The Festy Experience at Irish Pubs Global Awards 2017
https://medium.com/@operaincubator/...at-irish-pubs-global-awards-2017-3697c3e0f41f
St. Patrick’s Day Market Research
https://abc7ny.com/society/serious-green-spent-to-celebrate-st-paddys-day/1805506/
Festy Introduce Dash Network to 7,000 Irish Pubs
https://www.dashforcenews.com/festy-introduce-dash-network-7000-irish-pubs/
https://www.dashcentral.org/p/Bitcart-and-Festy-Development-Roadmap
We have decided to split payments over 3 months to act as a guarantee that we perform month-in and month-out. We have to provide updates to you, the Masternode holders, to ensure that you can track every aspect of our work.
Title: Scaling up Bitcart & Festy
Amount: 406 Dash per month
Time: 3 months
Irish Pubs Global Awards
Overview:
Bitcart and Festy are two flagship companies within Opera Incubator that are entirely focused on expanding the utility of Dash among everyday people and everyday businesses. In our experience persuading real business owners of the merits of decentralised finance, Dash has emerged as the only truly viable digital currency for everyday merchants as it carries none of the negative connotations associated with Bitcoin while being a fast, scalable and reliable system with negligible transaction fees.
Dash has the capability of revolutionising day to day business as we know it and we are committed to developing technologies and businesses that help in achieving this goal. We want to make it possible for the Dash community to live 100% in Dash, through shopping online for goods on Amazon using Bitcart and making payments in all aspects of their day to day life, from retail and festivals to transit and tourism, using Festy.
Having achieved a consecutive $100,000 trading on Bitcart each month exclusively in Dash since our integration earlier this year, the team recently made a proposal to the Dash community to fund an advertising & marketing campaign in South Korea. Shortly after the proposal passed, CEO Graham de Barra and Creative Director Martin Kelly travelled to Seoul to put the proposal into action. The market research conducted on this trip was invaluable to understanding the cultural appropriation for entering into the advertising space in South Korea. We began successful negotiations with Bithumb - the largest cryptocurrency exchange in the world (approx $1 billion traded daily) - and we are planning an advertising campaign on the Bithumb website and social media. This meeting paved the way for a successful partnership that will lead to an exponential increase in Dash adoption and traffic on the Bitcart website. In adhering to the principle of under-promise and over deliver, the team were responsible for Bithumb’s sister exchange in Singapore, Bitholic, beginning the process of integrating Dash on their platform. The return trip to Seoul is currently being organised to secure the deal.
Less than a fortnight ago, the team at Opera Incubator successfully forged an official partnership for Festy with Irish Pubs Global - an intercontinental federation of Irish pubs, distilleries and industry leading drinks companies that comprises of 9,500 members. Our recent proposal to the Dash community enabled Festy to secure the headline sponsorship package at the IPG Awards in Dublin where we executed a demonstration of our POS system, wearable wristbands and contactless cards by processing close to 500 payments in Dash at the bar during the event. The response from the pub owners and service providers in attendance was overwhelming and we are now in the process of rolling out a 12 month marketing plan with IPG to secure these 7,000 pubs as clients. We hope to begin full retail installations in Q1 of 2018. At the IPG event we were approached by the CEO of Bizimply who is also from Cork and wants Festy to partner with them allowing us entry into 3,500 locations separate to the IPG network.
On top of this, Darren Dineen - Director of Business Development - has formed a close relationship with Richard Tierney, former Head of Marketing for Aiken Promotions, Head of Marketing Partnerships for LiveNation and former Managing Director and Owner of Ten Ltd, while working on a decentralised record label and management agency last year. Richard has taken a huge interest in Festy and has offered to assist in the acquisition of the contracts for the major venues he has worked with including the 02 Arena (20,000 capacity) and the RDS in Dublin (18,500) as well as Live at the Marquee (5,000 capacity) in Cork to name but a few.
This would mean that Festy would be the main payment processor for all of the concerts that take place in these venues that have played host to every major recording artist you can think of thousands of people each night! We are not just exposing Dash and Festy to an incalculable amount of consumers attending these concerts, but actually allowing these people to use Dash instead of the Euro!
Furthermore, the longest running music and culture festival in the world is being launched next year called Atlantic Songbook. It is a heritage pub trail along the West Coast of Ireland - the famous Wild Atlantic Way - which will run from March - October, 2018 and beyond. Festy have been approached by the founders of this festival to be an official partner, shareholders and the payment processor for each business on the trail. Crypto tourism has come to Irish shores and Dash can be the currency that unites the Irish diaspora from overseas with the natives here on the Emerald Isle!
This level of demand for Bitcart and Festy requires a full team of highly skilled developers in order to scale effectively. With a team of 6 developers both part-time and full-time split between these two projects it is currently not possible to realise our wider vision for the mass adoption of Dash.
As our strategic business partners, we hope the Dash community will help us to acquire the resources and materials we need to take Bitcart and Festy to the global marketplace and capitalise on all of these developments. We believe we have shown what we can accomplish with a slim budget, and therefore feel we are justifiably taking the logical next step in asking for a larger sum this time around.
Find our Trello roadmap for Bitcart which outlines a clear and transparent route for achieving our immediate goals in the next 12 months. Click here for a more detailed roadmap for Bitcart and Festy.
With a strong belief in the importance of education, we are currently training talented developers to fulfill the role of blockchain development and this requires a lot of time and energy. If we want to satisfy the current demand, then we must hire experienced developers immediately to give us a firm ground on which to rest our foundation for future development.
Bitcart Updates:
To improve user experience it requires developing a fully functional and futureproof website for Bitcart that can sustain major traffic. By improving our codebase we will clean up the current system bugs and refine the UX significantly. This will allow an automated service that will build customer confidence and trust in sending their Dash without facing order delays. In addition we are hiring a new customer service agent to run a Live Chat during set hours which will better satisfy customers queries. This major update will be instrumental for Bitcart’s success and hugely beneficial for Dash.
Festy Updates:
Recent major developments for Festy have created the urgency for a committed and refined strategic business partnership with Dash. We have carefully selected 10 locations to integrate Festy as a priority. These areas have been chosen due to predicted traffic and better adoption of comparable technologies from our market research.
Retail (Pubs, Cafés and Restaurants)
We also have existing business relationships with Irish pub owners in these locations as a result our successful sponsorship of Irish Pubs Global which you can read about here. Within three months it will be possible spend your Dash in specific establishments in the following locations:
- Hong Kong
- Seoul, South Korea
- London, UK
- New Hampshire, USA
- Boston, USA
- Cancún, Mexico
- Cork, Ireland
- Dublin, Ireland
- Rome, Italy
- Berlin, Germany
Imagine a time when it will be possible to travel to these locations and use Dash for efficient tourism! No more dealing with massive fees from ATMs and converting from dollars to euros - let’s go from a ‘Cash is King’ paradigm to a ‘DASH is KING’ paradigm. We have strategically made these relationships with Irish bars in order to get us setup with a base in these locations and tap into local contacts to spread Dash among the tourism industry. Festivals and conferences have already been added to our list and contractual agreements will secure Festy as a payment processor at these events.
When a bar integrates our beta POS system, we will launch a Dash/Festy event on the night for the Dash community and locals. We will supply top quality music through our many contacts in the music industry and make these launch parties a night to remember. This will be pivotal to training the staff and interviewing the pub owner for endorsing our products. These will go out on the Dash social media and Dash Force News. The bar will be able to announce their loyalty card programs that have been made possible by Festy and will only apply when Festy is used for payments. This will lead to huge adoption rates of Festy as a payment processor and massive increases in the usage of Dash as a currency.
Spend Dash in Bars
Customers will be able to purchase Dash at these 10 locations using Dash branded ATMs which will be acquired as part of this proposal. People can put cash into the ATM, tap their wristband/card on the NFC reader and top-up with Dash. Customers can then start paying their bills with a simple tap! We will brand the ATMs with the flag companies of Dash including Dash Force News and Dash Force One graphics.
These bars will give us essential feedback on usability of our products to help us prepare for full-launch. Given 2-months of development and 1-month to test our systems, this development will propel us into the the market for bringing Dash to everyday merchants all over the world!
Festivals
Following our integrations in these locations, we will then begin the process of integrating Festy in the following festivals for the upcoming 2018 season. This list includes but is not limited to:
- Boomtown, Winchester, UK (60,000 capacity)
- Body & Soul, Ireland (15,000 capacity)
- Reno Air Race Championships, NV (200,000 capacity)
- Porcfest, New Hampshire, US (2,200 capacity)
- Atlantic Songbook, Ireland (potentially 10.5 million people using Festy over 9 months according to Irish tourism statistics in 2016 - 2017 was even higher)
- St. Patrick’s Day Festivals Globally ($5.3 billion is estimated to have been spent during the 2017 festival)
- Deichbrand, Germany (50,000 capacity)
- Wacken, Germany (75,000 capacity)
- Rock Am Ring, Germany (75,000 capacity)
- Electric Picnic, Ireland (55,000 capacity)
Conferences
We have been approached to facilitate payments and be the headline sponsor at the largest cannabis trade show in the world - Cannafest - which takes place in the Czech Republic from the 10th-12th November 2017. Graham has been asked to be a keynote speaker at this event also. On the 8th and 9th November, the first international B2B conference - The EuroAmerican Cannabis Business Conference - is also taking place in Prague and is linked with Cannafest. Festy have the opportunity to sponsor this event too and Darren has been asked to be a keynote speaker for this conference.
Full details of the sponsorship packages can be seen here:
https://www.cannafest.com/en/pro-vystavovatele/moznosti-reklamy-a-sponzoringu/
https://www.euroamcbc.com/
References
Festy Headlines Irish Pub Global
Irish Pubs Global Awards
The Festy Experience at Irish Pubs Global Awards 2017
https://medium.com/@operaincubator/...at-irish-pubs-global-awards-2017-3697c3e0f41f
St. Patrick’s Day Market Research
https://abc7ny.com/society/serious-green-spent-to-celebrate-st-paddys-day/1805506/
Festy Introduce Dash Network to 7,000 Irish Pubs
https://www.dashforcenews.com/festy-introduce-dash-network-7000-irish-pubs/
