I think since we are changing brands anyway, we should not chain ourselves to the "D", it is a wonderful opportunity to explore new and exciting logos.
Rebranding Followup
- Thread starter eduffield
- Start date
I hate to say it, but for all the arguing and brain storming, I really haven't seen anything better than DASH. It's super bland, yah, but it works and it makes sense.
eltito
good to see you back
regarding 'exploratory phase'
we better sort this out fast
Edit: ASAP
because as far as I know there are a ton of projects on hold , others prosponed .... as it is all based on branding
I do not think we can afford to take a 1-2 month break to sort out branding !!
the sooner the better !
(I consider myself on standby as a lot of projects i did over the last 2 month all have to be rebranded, np for that, but I will not put out more work under an obvious wrong logo)
time is of the essence !
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TaoOfSatoshi
Well-known member
We hit some rough patches lately tungfa, but on this we are 100% in agreement. There is so much more work to do!
Please don't tear me apart for not sticking with the "D".
I gave it a little thought and came up with this.
Secure Private Anonymous Radical Currency/Cash
SPARC
Fast like a spark (InstantX), secure due to being a cryptocurrency (miners, masternode network etc), private as in you have control of it (not sure if we can go with "personal" here), anonymous due to mixing/darksend, radical because it's a breakthrough solution to payment systems and finally the currency/cash to make sure everyone gets what we are talking about.
I gave it a little thought and came up with this.
Secure Private Anonymous Radical Currency/Cash
SPARC
Fast like a spark (InstantX), secure due to being a cryptocurrency (miners, masternode network etc), private as in you have control of it (not sure if we can go with "personal" here), anonymous due to mixing/darksend, radical because it's a breakthrough solution to payment systems and finally the currency/cash to make sure everyone gets what we are talking about.
I support a name change, but "Dash" is a bad name (suggestions derivative of it aren't much better either). I get it. It's clever. It makes sense. But it's bad aesthetically. Bland, cheesy, and cheap sounding for something that is meant to be a serious financial instrument. And it's frustrating to see so many people who don't see it. Maybe it's because I come from an artistic background and most here probably come from a tech background, I don't know. But I do think changing to "Dash" would be a mistake. As much as I think a name change is necessary for wider adoption, given the choice between Dash and Darkcoin, I'd rather just stick with Darkcoin.
A professional marketing firm really needs be involved in this, and not just for assessing the feasibility of "Dash", but for help choosing the name itself.
A professional marketing firm really needs be involved in this, and not just for assessing the feasibility of "Dash", but for help choosing the name itself.
I totally fully disagree, sorry jimbit.
Darkcoin Foundation
Objectives;
Article 1
Article 2
And the star show of my point
Article 4
Masternode voting excludes everyone else, may that be a personal non-technically-minded-yet-big-wallet-investor, or a VC start-up entrepreneur, or general interested parties..
IMHO, it is up to the Foundation Board to figure the direction they want to take about this. Be it free voting, direct decision, pseudo-oligarchic socialist scheme of balloting, whatever. This is one of the whole points of the Foundation. To organize things.
This logo is really cool. Forget dash as the brand name. Just D is great!stop. you have all you need...
...reduce it to the max. D is enough.
behind the scenes it will be "darkcoin" for the one, "dash" for the other... its just D
I work in the advertising-bizz - not that it should have any weight - but I see many companies around here paying a lot of money to make their complicated brand-names to a clever sign or just a character.
only disadvantage - not easy to resolve in the web.
but we have a clever community - so go on!
I can only concur with vertoe yidakee and probably many others that didn't catch my eye in the long thread.
Re-branding the entire name that this project represents has some very bad aftertaste for me, not to forget keeping the entire community in the dark about this. There was already problems with proprietary code in the first place and this does not strengthen the foothold DRK has for me when it comes to transparency and openness, ironically!
I do feel glad after all now not having bought into a MN just before such shocking news, I hope it will sort itself in the end we can all find a place we can call "home"
My 2 NXT (who would have thought that DRK could ever fail to maintain it's position in my heart, I am truly stunned by these news and saddened truly to the core
I'm sorry, but I just can't see how a name change, something discussed for a YEAR, is 1. so shocking and 2. changes anything important about Darkcoin?
We have had so much negative feedback regarding our name, Darkcoin. Andreas Antonopoulos talks about Darkcoin as if it's threatening, dark and scary. It can't shake it's nefarious undertones. This puts us in a VERY limited niche market. This was never my hopes for this coin.
A name change can only move us forward. If the name is so important that people would rather this fantastic project - with so much to give the world - should languish rather than flourish under a "cool" name, well then I give up. And I wouldn't blame Evan for giving up either. Why put your whole being and all your efforts into something you had hoped would change the world, when your very supporters want to marginalize your project?
hardly, they're dead. And I think the Foundation cut a deal with them so it's all up and up if we use DASH. Also RE: the "disabilities" thing. You can't find a single name that isn't used in some other way. Question is, would it get in the way? I highly doubt it. Regarding the my little pony thing, heck why not go to Santa and make fun of Dasher? I mean, WTF? Who knows about MLP names except a small group of people? And how does that pose a risk to our coin? Fan fiction innuendos?
Radical ... there, the looming ghost all over again! I proposed SAFE, secure, anonymous, fungible, exchange ... didnt manage to fit the instant there. Tells part of the story, but not all the "technical" story, so fail.
That sort of thing would have to be absolutely brilliant, and for it to be perfect, very rare indeed.
Dash ... Digital Anonymous Secure .... Humus. I love humus, with fresh cut carrots sticks...
see?
DASH, or dash ... just like cash, says it all. Legally!!! Mainly legally!! We can break that barrier! Digital Cash. To be "cash" legally, it must be x,y,z in legal terms, and our anonymity layer by the Masternode network, and the way it denominates funds, permits us overcome the final digital barrier of real digital money - BTC is not fungible and we are!!
Joe in the street don't give a damn about this!
That is why the new age of branding is "idiot prof"... PayPal, Apple Pay, Square, Circle... VISA is what, 1990's? Mastercard too? SWIFT maybe a little newer idk, I kinda guessing here... Seem the longer out living the dumber we become, but thats another discussion.
Digital Cash, in legal terms, if I'm not mistaken, has never been achieved in society, until potentially now, precisely because of provable legal fungibility....
Make it idiot proof and BOOM, no one understands its whats underneath, but they'll use it because its self explanatory, even in legal terms. Digital cash named DASH. Sprinkle InstantX over DASH... its almost magical!
The name DASH is kinda brilliant, and way better that Bitcoin... say each 10x in a row, I dare 'ya!
Dash, just like cash, has a great snappy no bullshit, straight to business tone to it.
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What about the news in the Wired Magazine or the Guardian? These are mainstream medias and there readers won't recognize the namechange...
Personally, I think it'll be such welcomed, and certainly big news, even they will pick up on it and we'd get another article out of it.
TaoOfSatoshi
Well-known member
Regardless of our differences of opinion about this issue, the following is undeniably true:
https://twitter.com/taoofsatoshi/status/575470624123977728
Please RT.
https://twitter.com/taoofsatoshi/status/575470624123977728
Please RT.
They will !! Because its a great story as it is! Already full of controversy and a full year of trial by fire!!
They'll pick it up through our PR and eat it like candy!! This can be very huge indeed.
Swap Radical for Revolutionary. Does it spark more interest now?
Look at SEPA (Singe Euro Payment Area). It's a big hit and the name contains the main idea behind it.
DASH is ok but if I was a game developer I would not name my game "Computer Game" or "Digital Game".