Dandy
Active member
Impressions after the event and what I think the effects are going to be
- Dash brand was impossible to miss for anyone that came to the event. The audience had to pass by the Dash stand to get to the hall and they certainly all saw the Dash banner on the stage.
That will benefit brand recognition even if they didn't really understand what Dash is.
- Everyone that watches the videos from the event will notice Dash logo.
- Every other local Pole Sports/Dance school will take notice of this sponsorship as Dash is not one of the usual sponsors of these events. That may very well make them seek some more information about Dash.
- All of the participants in this event now know about Dash.
- We successfully engaged a number of people that installed Dash Wallet app on the spot. There were some IT technology students, but also some middle aged ladies that really talked with me at length about Dash, so there were diverse people that showed interest in Dash and will probably continue to research about it.
My personal impressions and what I think the limitations of this kind of promotion were
- There were a lot of people and not really much time to talk with them. In most cases, you only have 5-10 seconds to engage them, so I had to strip the explanation part to bare bones. As much as I don't like to compare Dash to Bitcoin, the fastest way to explain to people what is Dash is to say that it's like Bitcoin, but better. Also, people recognise the PayPal brand, so telling them that Dash wants to be better than PayPal also gets a reaction.
- During the pauses between sections of the event, there was more time, so that's when we could engage people in some more meaningful conversations. A big number of those people that came for more information were the ones that already got the envelope with the paper wallet and instructions and they wanted to know more. So, this strategy of handing out paper wallets together with brief explanations and instructions seems to be a good one.
- Having something tangible that people can buy on the spot does provide more feeling of worth (otherwise it's just some virtual money for them), so I also think that is something that we did right with the cupcakes.
- Unfortunately, there are no places where you can easily buy/sell Dash in Serbia at the moment. So when people asked me about that, I had to talk to them about on-line exchanges which are not that easy to use for a lot of people. There are some Bitcoin ATMs in Serbia and I'm hoping they will add Dash support in the future. I'm going to try to get in contact with people from the local Crypto community that are maintaining those Bitcoin ATMs to see if something can be done to speed that process up.
We handed out about 100 of Dash envelopes with Dash wallets of the 200 that I had prepared. I didn't want to just give them to anyone, but to at least have a brief engagement before we give it to a person, so that's why we had about half left after. I will leave these aside so they can be used for some future promotion.
- Dash brand was impossible to miss for anyone that came to the event. The audience had to pass by the Dash stand to get to the hall and they certainly all saw the Dash banner on the stage.
That will benefit brand recognition even if they didn't really understand what Dash is.
- Everyone that watches the videos from the event will notice Dash logo.
- Every other local Pole Sports/Dance school will take notice of this sponsorship as Dash is not one of the usual sponsors of these events. That may very well make them seek some more information about Dash.
- All of the participants in this event now know about Dash.
- We successfully engaged a number of people that installed Dash Wallet app on the spot. There were some IT technology students, but also some middle aged ladies that really talked with me at length about Dash, so there were diverse people that showed interest in Dash and will probably continue to research about it.
My personal impressions and what I think the limitations of this kind of promotion were
- There were a lot of people and not really much time to talk with them. In most cases, you only have 5-10 seconds to engage them, so I had to strip the explanation part to bare bones. As much as I don't like to compare Dash to Bitcoin, the fastest way to explain to people what is Dash is to say that it's like Bitcoin, but better. Also, people recognise the PayPal brand, so telling them that Dash wants to be better than PayPal also gets a reaction.
- During the pauses between sections of the event, there was more time, so that's when we could engage people in some more meaningful conversations. A big number of those people that came for more information were the ones that already got the envelope with the paper wallet and instructions and they wanted to know more. So, this strategy of handing out paper wallets together with brief explanations and instructions seems to be a good one.
- Having something tangible that people can buy on the spot does provide more feeling of worth (otherwise it's just some virtual money for them), so I also think that is something that we did right with the cupcakes.
- Unfortunately, there are no places where you can easily buy/sell Dash in Serbia at the moment. So when people asked me about that, I had to talk to them about on-line exchanges which are not that easy to use for a lot of people. There are some Bitcoin ATMs in Serbia and I'm hoping they will add Dash support in the future. I'm going to try to get in contact with people from the local Crypto community that are maintaining those Bitcoin ATMs to see if something can be done to speed that process up.
We handed out about 100 of Dash envelopes with Dash wallets of the 200 that I had prepared. I didn't want to just give them to anyone, but to at least have a brief engagement before we give it to a person, so that's why we had about half left after. I will leave these aside so they can be used for some future promotion.
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