rullikas
Member
Proposal now live: https://www.dashcentral.org/p/The-biggest-billboard-add-in-the-Baltics
Another day in Europe’s Silicon Valley! In business district Tallinn there sits an open playground, right in between all the other big Nordic banks. Here we have people who, with expectation, would be intelligent enough to look deeper into the message we would like to introduce.
The main idea behind this proposal is to start introducing Dash as a currency and way of life, step by step, building an intimate yet exciting relationship. This proposal is the first step to build a solid platform upon what we will build the relationship.
We looked at different marketing strategies that Estonian companies have created and came to a subjective conclusion that the market likes to be teased, to create anticipation and excitement. People want to have something to talk about and we want them to talk!
What’s the first step to start building such platform?
The space that would be covered is 426m2, the biggest marketing space in the Baltics, which is seen by almost half a million people weekly. This space lies (to be precise) in between four huge Nordic banks, three of them having their headquarters located there. Two of them in front (the guys sitting across the street can see the ad right in front of them), one next to our marketing space and one behind. So it’s 360 degrees of banks and lots of windows to look out from!
We can offer an example from about five years ago, when an innovative Estonian bank called LHV, advertised a bold statement, having good marketing strategy. This resulted public being more curious about the bank and eventually choosing LHV as their home bank.
Our marketing plan is to start of with a 3 week massive advertisement on that exact space! Natural human behaviour will respond with many open mouths, social media posts and buzz in consciousness.
Why we choose such marketing to start with?
Capitals citizens are tech savvy, signing with ID card, doing taxes online, starting companies in 24 hours, and are always on a lookout to find a good idea and launch it. Just some examples that have grown into international companies: Skype, Transfer Wise, Pipedrive, Erply and Skeleton Technologies.
We find that when introducing DASH to a technology driven society the message will come in a familiar way, in the language they speak.
Video:
After the Dash advertisement is set up, we will make a short professional video ad about Dash for sharing on the Internet. The purpose of the video is to bring the message from physical advertisement in Tallinn to digital product on the Internet for sharing world-wide.
Short synopsis to get an overview of the video:
Video will start with couple of wide drone shots over the business district area, the Sun rising on the background. Then the theme moves from wide angle city shots to slo-mo close up’s on the streets- e.g. traffic lights changing the colors, cars passing by and people rushing to work. Watching this will make you feel that the system in the city is waking up and starting its daily rhythm. From the slo-mo close-up shots on the streets the theme moves on inside the buildings where we will see in slo-mo people making payments with their phones. During these shots the focus is on people making payments and background is blurry. After the payment scene the theme moves out again to drone views above business district and Dash advertisement will be in focus in between big buildings in different angles- very epic scenes!
Advertisement Cost:
Other cost:
- Video production and editing 3500 EUR (12 dash , calculated 02.09)
- Team salary 4 dash per face x 4 = 16 dash
TOTAL INVESTMENT OFFERS:
1 offer:
Ad + Video = 18 188€ = ~ 62 dash + 16 dash (team) + 5 dash proposal = 83 DASH
2 offer:
Ad + Video = 23 852€ = ~ 82 dash + 16 dash (team) + 5 dash proposal = 103 DASH
3 offer:
Ad + Video = 28 244€ = ~ 97 dash + 16 dash (team) + 5 dash proposal = 118 DASH
What’s next?
Start talking to the cameraman!
Next projects down the line will involve different marketing spaces, used in all levels, sizes and ways.
As entrepreneurs, former salespeople and open minded wisdom seekers, we see such project fairly cheap compared to the World prices. All of us in this team are using all our contacts to bargain and get the best deals and quality.
We would love to know your feedback, thoughts and further ideas about our proposal.
The team (starting from the left):
Mihkel - Casper the Friendly Ghost! He’s def a pot of gold filled with DASH knowledge and good vibrations
Romet - Amazed by human behaviour, he’s a great peoples’ people and with THAT smile, negotiating a deal has never been a problem.
Keiu - Having already an international business and marketing experience, creating meaningful content with ease, sprinkled with some fairy dust - she’s hard to beat
Siim - Behind that smile is a Great negotiator, able to find solutions in almost every great obstacle that business can cross.
Another day in Europe’s Silicon Valley! In business district Tallinn there sits an open playground, right in between all the other big Nordic banks. Here we have people who, with expectation, would be intelligent enough to look deeper into the message we would like to introduce.
The main idea behind this proposal is to start introducing Dash as a currency and way of life, step by step, building an intimate yet exciting relationship. This proposal is the first step to build a solid platform upon what we will build the relationship.
We looked at different marketing strategies that Estonian companies have created and came to a subjective conclusion that the market likes to be teased, to create anticipation and excitement. People want to have something to talk about and we want them to talk!
What’s the first step to start building such platform?
The space that would be covered is 426m2, the biggest marketing space in the Baltics, which is seen by almost half a million people weekly. This space lies (to be precise) in between four huge Nordic banks, three of them having their headquarters located there. Two of them in front (the guys sitting across the street can see the ad right in front of them), one next to our marketing space and one behind. So it’s 360 degrees of banks and lots of windows to look out from!
We can offer an example from about five years ago, when an innovative Estonian bank called LHV, advertised a bold statement, having good marketing strategy. This resulted public being more curious about the bank and eventually choosing LHV as their home bank.
Our marketing plan is to start of with a 3 week massive advertisement on that exact space! Natural human behaviour will respond with many open mouths, social media posts and buzz in consciousness.
Why we choose such marketing to start with?
Capitals citizens are tech savvy, signing with ID card, doing taxes online, starting companies in 24 hours, and are always on a lookout to find a good idea and launch it. Just some examples that have grown into international companies: Skype, Transfer Wise, Pipedrive, Erply and Skeleton Technologies.
We find that when introducing DASH to a technology driven society the message will come in a familiar way, in the language they speak.
Video:
After the Dash advertisement is set up, we will make a short professional video ad about Dash for sharing on the Internet. The purpose of the video is to bring the message from physical advertisement in Tallinn to digital product on the Internet for sharing world-wide.
Short synopsis to get an overview of the video:
Video will start with couple of wide drone shots over the business district area, the Sun rising on the background. Then the theme moves from wide angle city shots to slo-mo close up’s on the streets- e.g. traffic lights changing the colors, cars passing by and people rushing to work. Watching this will make you feel that the system in the city is waking up and starting its daily rhythm. From the slo-mo close-up shots on the streets the theme moves on inside the buildings where we will see in slo-mo people making payments with their phones. During these shots the focus is on people making payments and background is blurry. After the payment scene the theme moves out again to drone views above business district and Dash advertisement will be in focus in between big buildings in different angles- very epic scenes!
Advertisement Cost:
Other cost:
- Video production and editing 3500 EUR (12 dash , calculated 02.09)
- Team salary 4 dash per face x 4 = 16 dash
TOTAL INVESTMENT OFFERS:
1 offer:
Ad + Video = 18 188€ = ~ 62 dash + 16 dash (team) + 5 dash proposal = 83 DASH
2 offer:
Ad + Video = 23 852€ = ~ 82 dash + 16 dash (team) + 5 dash proposal = 103 DASH
3 offer:
Ad + Video = 28 244€ = ~ 97 dash + 16 dash (team) + 5 dash proposal = 118 DASH
What’s next?
Start talking to the cameraman!
Next projects down the line will involve different marketing spaces, used in all levels, sizes and ways.
As entrepreneurs, former salespeople and open minded wisdom seekers, we see such project fairly cheap compared to the World prices. All of us in this team are using all our contacts to bargain and get the best deals and quality.
We would love to know your feedback, thoughts and further ideas about our proposal.
The team (starting from the left):
Mihkel - Casper the Friendly Ghost! He’s def a pot of gold filled with DASH knowledge and good vibrations
Romet - Amazed by human behaviour, he’s a great peoples’ people and with THAT smile, negotiating a deal has never been a problem.
Keiu - Having already an international business and marketing experience, creating meaningful content with ease, sprinkled with some fairy dust - she’s hard to beat
Siim - Behind that smile is a Great negotiator, able to find solutions in almost every great obstacle that business can cross.
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