To address the question of Responsiveness, print media is very popular in my area and this project has local artists and writers who are also involved in small merchant efforts of their own, the Dash advertising on the back will be seen not only by those that actually purchase the magazine but also any potential purchasers as well as any persons that purchasers choose to share their magazine with, as a quarterly publication, it has a high shelf life and the Dash ad is the only advertising in the Arts&Lit mag. The QR code allows non-buyers to find the Dashforce website.
Additionally, the magazine gives me a foot in the door with independent merchants who serve not only the Millennial customer base they enjoy, but nostalgic Baby Boomers. There has been a resurgence of interest in retro items like vinyl records and cassette tapes as well as comic books in my geographic area.
Merchants who take on my magazine will then be on my targeted list for the POS system that is still in Beta testing for my next issue's distribution and that subject will be broached with each independent merchant in the alternative lifestyle sector as well as coffee shops, cafes & independent bookstores which have all made a resurgence in my area of Ohio. I expect to limit a merchant to 25 copies so that I can have a wide geographic distribution in my area of North Central OH.
The risk/reward is thus based on my ability to sell myself in a market where I am already recognized as an Ohio poet of some standing and my lifelong sales ability.
I have just woken, I have downloaded the template, but wanted to reply immediately to your two main concerns.
And my experience is as a lifelong writer, first in advertising hearing aids as a marketing director, and then as a creative writer, so I have been involved in print media in one form or another since the early 1980s. The quote I requested from the local printers was one to my exact specifications, 28 pound paper, 11X17 collated and folded to sit on merchant counters like a newspaper. Our family hearing aid business has had printing done with them for decades and I have managed those projects, such as direct mail postcards and flyers.