From my experience, what they are asking for is not nearly enough funds to get this company started.
AML/KYC compliance in the US alone will cost around $1M to properly set up on a state by state basis. I know because I work closely with the same attorneys that work with Poloniex, GoCoin, and Expresscoin (all of which spent bundles of money on properly registering with the states). While I applaud your intentions, I just don't see how this would get anywhere near getting off the ground for the amount of money you are estimating you need. My advice is to set up a detailed business plan with clear development road map, marketing strategy, and a realistic cost for execution. In addition, you should find co-founders that have solid experience building this type of business. People with proven track records. Just having an entrepreneurial family is not enough.
Some of you feel that the Dash governance should not be funding for profit businesses. I actually think the opposite.
We should be funding for profit businesses, but the right ones. And we don't necessarily need it to be an investment, it can be a grant as well. What is way more important than the investment type is that we are EXTREMELY selective of the type of businesses that we put the money into.
Even if we are very selective, 7 or 8 out of 10 of these businesses will still fail. Only a couple will succeed, so the value these 1 or 2 successful companies brings to our ecosystem should justify the aggregate funds that we contribute to all of them. Just because a good idea comes our way doesn't mean we should jump on board to fund it. We have to be much more selective than investing in good ideas to set up a successful program.
Execution is much more important than the idea. It shouldn't be a surprise to anyone that we very much need a Coinbase type company for the Dash ecosystem. What is more important is that we have the right team to execute. We'll need proof that these are the right founders to build the product evidenced by the fact that they have built something like this before. We'll need a clear development roadmap, mockups, and anything else that will give us confidence in what is being built and allow us to clearly see it's value long before it's even started. We'll need to see that they have the right team execute a well thought out marketing strategy so that it's clear to us why the product will be embraced in the marketplace after it's launched.
We need to treat these funds the way venture capitalists do. They spend 99% of their time saying no (I'm serious, on average they reject 99% of the pitches they see). If we tie up funds in a project that has a high likelyhood of failure (due to anything from a bad idea, to unseasoned management, to no real marketing strategy, to poor product timing, etc..), not only are we not likely to have the product delivered to the ecosystem, but when the right team arrives we may no longer have funds available to fund the project that would've likely succeeded.
In the long run this sort of approach should pay off.
https://twitter.com/chamath/status/701486086409756672
-Ed
P.s. How do I get one of those neat badges that shows that I'm a lifetime foundation member? (or maybe even a Foundation Board member if possible?)