moxx aka joe
New member
Dash Lounge in Vienna, Austria
Overview
Vienna is the capital of Austria and together with its metropolitan area, it has a population of 2.6 million people. If you add the nearby cities Bratislava and Budapest, the capitals of Slovakia and Hungary, the population is higher than Washington D.C.’s. Despite Vienna’s high population, it is named “city with the highest quality of life” for eight consecutive years, including the 2017 ranking.
This city is also known for the “Vienna school of economics” and Friedrich August von Hayek, who published the idea of private currencies in the 70ties. Thus, it is not surprising that Vienna is the location of the first so called “Bitcoin-Bank” in Europe – the “House of Nakamoto”. “Kryptowährung Austria”, an information and education platform for cryptocurrencies, is based in Vienna, too. They offer free basic seminars, where they explain all cryptocurrency basics to everybody.
Austria is one of the most cryptocurrency-liberal countries in Europe and well known for a high rate of early adopters. The idea of the “Dash Lounge” is to create a prototype concept for mass adoption. This should be a flagship location for Dash to test and review a mass market store concept. The next step is to duplicate it in all major cities all over the world.
We try to help the cryptocurrency-industry grow into the mass market.
Store Concept
The lounge is planned with a size of about 150-200 m² in a so called “B-location” in the city center of Vienna near a public transport hotspot.
Remark: The images provided are for demonstration only and do not reflect any planning status.
Cost Estimation
This cost estimation is based on a 6 months prototype test.
Schedule
Remark: The images provided are for demonstration only and do not reflect any planning status.
About Us
We are a team of three people with more than 15 years of experience in retail-branding and branding-business, construction and business developing in franchising business of retail stores. We finished more than a hundred newly opened and refurbished retail outlets for different clients in various industries based on a turnkey business – from the scratch to grand opening. With our experience, we can develop a retail strategy for Dash, which starts with a prototype flagship store in Vienna.
Summary
Mass adoption is the main focus of Dash for the next years. To achieve mass adoption as the first cryptocoin, it is obviously necessary to show presence on the market to attract mass market users. Education is also a key factor to strengthen Dash and promote mass adoption.
We think that a store concept will increase the speed of mass adoption immediately – there is no other competitive payment coin right now, who has established local competence centers at the moment.
Contact
Name: Markus Milacek
E-Mail: [email protected]
Overview
Vienna is the capital of Austria and together with its metropolitan area, it has a population of 2.6 million people. If you add the nearby cities Bratislava and Budapest, the capitals of Slovakia and Hungary, the population is higher than Washington D.C.’s. Despite Vienna’s high population, it is named “city with the highest quality of life” for eight consecutive years, including the 2017 ranking.
This city is also known for the “Vienna school of economics” and Friedrich August von Hayek, who published the idea of private currencies in the 70ties. Thus, it is not surprising that Vienna is the location of the first so called “Bitcoin-Bank” in Europe – the “House of Nakamoto”. “Kryptowährung Austria”, an information and education platform for cryptocurrencies, is based in Vienna, too. They offer free basic seminars, where they explain all cryptocurrency basics to everybody.
Austria is one of the most cryptocurrency-liberal countries in Europe and well known for a high rate of early adopters. The idea of the “Dash Lounge” is to create a prototype concept for mass adoption. This should be a flagship location for Dash to test and review a mass market store concept. The next step is to duplicate it in all major cities all over the world.
We try to help the cryptocurrency-industry grow into the mass market.
Store Concept
- Build up a Dash Lounge Flagship Store Prototype
- Focus on cryptocurrency education, especially Dash, and outline the advantages over BTC and ETH
- Free information seminars for mass market users on a regular schedule
- What is Dash and what makes it different to other coins
- How to setup a wallet
- How to use a debit card - Information seminars for merchants - why you should and how to install Dash POS-Systems
- Merchandising shop
- Two-way ATMs
- Offer a Dash branded Dash Mastercard
- Community Café
- Sample mining racks to show the public how a miner looks like
The lounge is planned with a size of about 150-200 m² in a so called “B-location” in the city center of Vienna near a public transport hotspot.
Remark: The images provided are for demonstration only and do not reflect any planning status.
Cost Estimation
This cost estimation is based on a 6 months prototype test.
- Create a brand strategy and branding concept ............................................................... 25,450 USD
- Hire a real estate agent to find a location,
- negotiating contracts with the landlord .............................................................................. 8,720 USD
- Deposit for rental agreement ............................................................................................... 5,490 USD
- Building conversion appx. 525 USD/m² ...........................................................................105,000 USD
- Furnishing, equipment ...................................................................................................... 165,820 USD
- Technical equipment ........................................................................................................... 32,560 USD
- Branding inside and outside the store .............................................................................. 42,840 USD
- 2 two-way ATMs ................................................................................................................... 16,730 USD
- Estimated costs total ...................................................................................................... 402,610 USD
- + 5% cushion ......................................................................................................................... 20,310 USD
- Total .................................................................................................................................... 422,740 USD
- Based on a Dash exchange rate of 310 USD/DASH (September 4th 2017) ................. 1,362 DASH
- Spread over three months .............................................................................................. 3 x 454 DASH
Schedule
- Phase 1: creating a concept and brand strategy, hire estate agent to find the perfect location
- Phase 2: refurbishing the shop, install branding and furniture, etc., install ATM until opening
- Phase 3: test mode of Dash Lounge
Remark: The images provided are for demonstration only and do not reflect any planning status.
About Us
We are a team of three people with more than 15 years of experience in retail-branding and branding-business, construction and business developing in franchising business of retail stores. We finished more than a hundred newly opened and refurbished retail outlets for different clients in various industries based on a turnkey business – from the scratch to grand opening. With our experience, we can develop a retail strategy for Dash, which starts with a prototype flagship store in Vienna.
Summary
Mass adoption is the main focus of Dash for the next years. To achieve mass adoption as the first cryptocoin, it is obviously necessary to show presence on the market to attract mass market users. Education is also a key factor to strengthen Dash and promote mass adoption.
We think that a store concept will increase the speed of mass adoption immediately – there is no other competitive payment coin right now, who has established local competence centers at the moment.
Contact
Name: Markus Milacek
E-Mail: [email protected]
