Adam Holub
New member
Hi guys! This is a big one, but we're going after an enormous opportunity with a high chance of success. Note--there are some references to videos in this document, but they are not currently included. Those will be embedded in the official proposal to be posted later this month. As always, thank you for viewing, and we are looking forward to hearing from you!
Here's a link to view the pre-proposal all in one place, and with better formatting:
https://docs.google.com/document/d/1nCFyeQlVYyknOuXaA7piGvJR4FILDY1oUdwmBFkHtzY/edit?usp=sharing
Proposal: CannTrade National Launch
Prepared by: Adam Holub, President
July 2018
Contents
Executive Summary
Key Points
Our Last Proposal (“Dash + Alt Thirty Six + CannTrade”)
Initial Press Release (June 13)
MSN Money (June 16)
Video Demo: Using Dash on CannTrade
This Proposal: Introducing Dash to the Nation
Market and Opportunity
Our Strategy -- Dash as a Driver and a Beneficiary
The Ask and Use of Funds
Final Word and Thank You!
Come meet us?
Addendum
What is CannTrade?
Our Board of Advisors
CannTrade Co-founders:
Executive Summary
CannTrade, the first (and only) B2B Platform to support digital payments in the cannabis industry, will launch an aggressive 12 month strategy that heavily prioritizes capturing national market share. Dash is the exclusive digital currency supported by CannTrade.
CannTrade is seeking 3 monthly payments of ~1026 Dash ($251,000 USD per month) to subsidize the costs required to support expansion into every US cannabis market (and some international markets).
The plan includes a dynamic approach to marketing, educating, and inundating our target market to ensure CannTrade’s dominance, and to establish Dash as the signature digital currency for the multi-billion dollar Cannabis & Hemp spaces within 12 months.
Key Points
Our first project with Dash (CannTrade’s integration with Alt Thirty Six) is well underway. In fact, at the time of this writing, the bulk of the development for the integration is already complete. We are entering the QA & testing phase, and the solution will be live and available to our clients in no time. We’re excited to have locked down some of the industry’s biggest names to pilot the solution, and to take part in the first ever live cashless B2B cannabis transactions.
CannTrade is the first integration for Alt Thirty Six, and we are happy to be the only B2B platform to offer a true digital payment solution anywhere in the Cannabis Industry. Because the solution is on the cusp of going live, we’ve engaged PR and initiated the campaigns to market and promote using Dash on CannTrade.
You can find the initial press release, statistics on reach and impressions, and other media pick-ups below. Also, be sure to check out the video demo showing the experience of shopping and placing an order on CannTrade using Dash (video below the media links--will be embedded and viewable on the official proposal later this month)!
Initial Press Release (June 13)
https://www.prnewswire.com/news-rel...abis-industry-300665259.html?tc=eml_cleartime
Notable Stats: (at 5 days - on 6/18/18)
https://www.msn.com/en-us/finance/n...om-the-cannabis-industry-this-week/ar-AAyIgZZ
Video Demo: Using Dash on CannTrade
[Video Link will be available for the official proposal]
This Proposal: Introducing Dash to the Nation
CannTrade is poised to become the dominant B2B cannabis platform in the US and beyond. The next step on our journey is to launch nationally, and to do so aggressively. Dash will be at “the head of the spear” of our campaign, and this proposal represents a crucial part of executing the plan and strategy outlined below.
Market and Opportunity
Cannabis is a 10 billion dollar industry today, is projected to grow to 24 billion by 2021, and to reach 50 billion by 2027. (These figures for US Market).
Despite the monstrous size of the industry, cannabis is truly still in its infancy. Even the more “mature” market states like California are finding their footing and developing standard modes for business operation. Many states with legal cannabis have just begun handing out their first licenses. These individual states have near-term market potential in the hundreds of millions, with some eclipsing a billion or more.
As an example, Massachusetts, a state with mid-sized market potential, just handed out their first license this June, yet the projected revenue for MA’s year one is over 400 million. While states generally fall short of their first year projections (as was the case for Colorado, Washington, and will likely be the case for MA), most have hit their projections for years 2 and beyond. Massachusetts projects to be a 1.2 Billion dollar market by 2021.
That several new high-value markets, each bound to unique legal regulations, are “hatching” at the same time presents a difficult challenge to design a solution for. This is compounded by the lack of banking services and electronic payments available to the industry. But these challenges represent a perfect storm for the team of CannTrade and Dash. Now is the time to strike, and to strike hard.
We have a golden opportunity as first movers to get in on the ground floor in all of these markets, and our strategy is built around doing just that, and doing it quickly.
Our Strategy -- Dash as a Driver and a Beneficiary
In the simplest terms, our strategy is to prioritize growth over revenue to capture legal markets quickly and completely.
In order to do this, CannTrade will become a free marketplace for all licensed Cannabis Businesses. Premium, paid features will be offered, but the core functionality -- to be able to buy and sell compliant cannabis products through the marketplace and/or exclusive storefront, and the ability to manage accounts, orders, and sales tools through the back end CRM--will be 100% free, with unlimited users.
This means that any CannTrade functionality relevant to transactions (and the use of Dash) will be 100% free, with all barriers removed. This is something none of our competitors will be able to feasibly match, and the initial response from our feelers in the industry have returned overwhelmingly positive reception.
The benefits to Dash should not be understated. Each and every business CannTrade captures will be funneled to create their Dash-ready account (most of which is auto-created for them). Additionally, this proposal includes funding to support the assistance of live human customer success agents who will step every client through the entire process. This will ensure a very high user conversion rate. We believe we can attain an 85% “Dash Ready” client rate by the end of year one.
Beyond becoming the free marketplace for all things B2B Cannabis, CannTrade’s strategy includes strategic hiring in the areas of development, sales, and customer success, and engaging in an unprecedented marketing campaign to reach the entire industry.
The campaign involves leveraging world class PR firms operating both inside and outside the industry, as well as allocating funds to marketing opportunities (both B2B targeted and broad) across multiple platforms and mediums. This will include promotional events, industry magazine placements, strategic billboards, social media engagement and influencers, video and video testimonial production, podcast advertisement, and more. Dash will be woven into the marketing campaigns wherever appropriate, and explicitly touted to the cannabis business community.
CannTrade is far and away the premier platform for the cannabis industries, and the only one offering a digital payment solution. And we are going to make sure everyone knows it.
The Ask and Use of Funds
There’s no denying it: the task ahead of us is a big one. Capturing several markets quickly means we will need to allocate ample resources to:
We are asking for 3 monthly payments of $251,000 USD (~1026 Dash) to offset costs to support, promote, and educate our current and future clients on Dash, and to launch a national (and international) effort to convert those users into loyal Dash Adopters.
The following chart outlines the costs associated with CannTrade’s push for a national launch:
Final Word and Thank You!
Troy Dayton, CEO of The Arcview Group said, "Aside from cryptocurrency, there is simply no other industry
changing as rapidly or as unevenly as the cannabis sector.”
And while he may be right, I know that together, Dash and CannTrade can inject some much needed stability into both of these sectors in a short time frame, and at the same time bolster our stangings in our respective spaces.
You have our thanks and appreciation for considering this project. We eagerly anticipate your questions and look forward to answering them honestly, promptly, and to the best of our ability. Feel free to learning more about CannTrade, our incredible and well connected Board of Advisors, and my fellow founders in the “Addendum” below.
Best Regards!
~Adam
Here's a link to view the pre-proposal all in one place, and with better formatting:
https://docs.google.com/document/d/1nCFyeQlVYyknOuXaA7piGvJR4FILDY1oUdwmBFkHtzY/edit?usp=sharing
Proposal: CannTrade National Launch
Prepared by: Adam Holub, President
July 2018
Contents
Executive Summary
Key Points
Our Last Proposal (“Dash + Alt Thirty Six + CannTrade”)
Initial Press Release (June 13)
MSN Money (June 16)
Video Demo: Using Dash on CannTrade
This Proposal: Introducing Dash to the Nation
Market and Opportunity
Our Strategy -- Dash as a Driver and a Beneficiary
The Ask and Use of Funds
Final Word and Thank You!
Come meet us?
Addendum
What is CannTrade?
Our Board of Advisors
CannTrade Co-founders:
Executive Summary
CannTrade, the first (and only) B2B Platform to support digital payments in the cannabis industry, will launch an aggressive 12 month strategy that heavily prioritizes capturing national market share. Dash is the exclusive digital currency supported by CannTrade.
CannTrade is seeking 3 monthly payments of ~1026 Dash ($251,000 USD per month) to subsidize the costs required to support expansion into every US cannabis market (and some international markets).
The plan includes a dynamic approach to marketing, educating, and inundating our target market to ensure CannTrade’s dominance, and to establish Dash as the signature digital currency for the multi-billion dollar Cannabis & Hemp spaces within 12 months.
Key Points
- With the approval of this proposal, CannTrade will be able to offer our marketplace and sales tool functionality to all US Cannabis businesses for free. This will remove barrier to entry for businesses currently being walloped by taxation and licensing fees. Becoming the only free cannabis platform will drive CannTrade’s growth and exponentially increase exposure, user numbers, and adoption of Dash.
- With Dash’s assistance, CannTrade will be able to greatly expedite national (and strategic international) expansion, which requires significant development, legal, support, and marketing dollars in each state/country. We have the opportunity to corner the market in several states before our competitors have a chance to step foot there. Nascent markets with high potential, such as Massachusetts, Michigan, Ohio, and many others, are ripe for the taking--and use of Dash will be baked in as a foundational industry practice in early-stage places where standard business operations are beginning to take shape.
- CannTrade has gathered and curated expremely valuable license, contact, and business info for every licensed cannabis and hemp business in the US (as well as for some countries outside the US), and we continue to update that database, which we will leverage for our own promotional and sales purposes and as a key value prop to grow our client base and Dash usership.
- The Dash solution will highlight CannTrade’s multi-faceted marketing campaign, designed to saturate the industry, drown out any noise of comparable solutions as they surface, and even generate buzz outside of cannabis.
Our first project with Dash (CannTrade’s integration with Alt Thirty Six) is well underway. In fact, at the time of this writing, the bulk of the development for the integration is already complete. We are entering the QA & testing phase, and the solution will be live and available to our clients in no time. We’re excited to have locked down some of the industry’s biggest names to pilot the solution, and to take part in the first ever live cashless B2B cannabis transactions.
CannTrade is the first integration for Alt Thirty Six, and we are happy to be the only B2B platform to offer a true digital payment solution anywhere in the Cannabis Industry. Because the solution is on the cusp of going live, we’ve engaged PR and initiated the campaigns to market and promote using Dash on CannTrade.
You can find the initial press release, statistics on reach and impressions, and other media pick-ups below. Also, be sure to check out the video demo showing the experience of shopping and placing an order on CannTrade using Dash (video below the media links--will be embedded and viewable on the official proposal later this month)!
Initial Press Release (June 13)
https://www.prnewswire.com/news-rel...abis-industry-300665259.html?tc=eml_cleartime
Notable Stats: (at 5 days - on 6/18/18)
- Pick-Ups: 134
- Total Potential Audience: 80.5 million
- Media Views: 92
- Industry Benchmarks (on a scale of 1 - 100)
- Total Visibility: 54
- Pickups: 58
- Traffic: 52
- Audience: 53
- Engagement: 98
https://www.msn.com/en-us/finance/n...om-the-cannabis-industry-this-week/ar-AAyIgZZ
Video Demo: Using Dash on CannTrade
[Video Link will be available for the official proposal]
This Proposal: Introducing Dash to the Nation
CannTrade is poised to become the dominant B2B cannabis platform in the US and beyond. The next step on our journey is to launch nationally, and to do so aggressively. Dash will be at “the head of the spear” of our campaign, and this proposal represents a crucial part of executing the plan and strategy outlined below.
Market and Opportunity
Cannabis is a 10 billion dollar industry today, is projected to grow to 24 billion by 2021, and to reach 50 billion by 2027. (These figures for US Market).
Despite the monstrous size of the industry, cannabis is truly still in its infancy. Even the more “mature” market states like California are finding their footing and developing standard modes for business operation. Many states with legal cannabis have just begun handing out their first licenses. These individual states have near-term market potential in the hundreds of millions, with some eclipsing a billion or more.
As an example, Massachusetts, a state with mid-sized market potential, just handed out their first license this June, yet the projected revenue for MA’s year one is over 400 million. While states generally fall short of their first year projections (as was the case for Colorado, Washington, and will likely be the case for MA), most have hit their projections for years 2 and beyond. Massachusetts projects to be a 1.2 Billion dollar market by 2021.
That several new high-value markets, each bound to unique legal regulations, are “hatching” at the same time presents a difficult challenge to design a solution for. This is compounded by the lack of banking services and electronic payments available to the industry. But these challenges represent a perfect storm for the team of CannTrade and Dash. Now is the time to strike, and to strike hard.
We have a golden opportunity as first movers to get in on the ground floor in all of these markets, and our strategy is built around doing just that, and doing it quickly.
Our Strategy -- Dash as a Driver and a Beneficiary
In the simplest terms, our strategy is to prioritize growth over revenue to capture legal markets quickly and completely.
In order to do this, CannTrade will become a free marketplace for all licensed Cannabis Businesses. Premium, paid features will be offered, but the core functionality -- to be able to buy and sell compliant cannabis products through the marketplace and/or exclusive storefront, and the ability to manage accounts, orders, and sales tools through the back end CRM--will be 100% free, with unlimited users.
This means that any CannTrade functionality relevant to transactions (and the use of Dash) will be 100% free, with all barriers removed. This is something none of our competitors will be able to feasibly match, and the initial response from our feelers in the industry have returned overwhelmingly positive reception.
The benefits to Dash should not be understated. Each and every business CannTrade captures will be funneled to create their Dash-ready account (most of which is auto-created for them). Additionally, this proposal includes funding to support the assistance of live human customer success agents who will step every client through the entire process. This will ensure a very high user conversion rate. We believe we can attain an 85% “Dash Ready” client rate by the end of year one.
Beyond becoming the free marketplace for all things B2B Cannabis, CannTrade’s strategy includes strategic hiring in the areas of development, sales, and customer success, and engaging in an unprecedented marketing campaign to reach the entire industry.
The campaign involves leveraging world class PR firms operating both inside and outside the industry, as well as allocating funds to marketing opportunities (both B2B targeted and broad) across multiple platforms and mediums. This will include promotional events, industry magazine placements, strategic billboards, social media engagement and influencers, video and video testimonial production, podcast advertisement, and more. Dash will be woven into the marketing campaigns wherever appropriate, and explicitly touted to the cannabis business community.
CannTrade is far and away the premier platform for the cannabis industries, and the only one offering a digital payment solution. And we are going to make sure everyone knows it.
The Ask and Use of Funds
There’s no denying it: the task ahead of us is a big one. Capturing several markets quickly means we will need to allocate ample resources to:
- Legal: Consultations and contracting in each market (individual state/country)
- Development: State specific tweaks to ensure compliance
- Development: Integrations with every government-contracted Compliance Database (Seed-to-Sale/Track & Trace)
- Account Managers & Customer Success: Ensure we can scale with growth & convert all sign-ups to active users
- Marketing: Both national and state specific. Multifaceted, multimedia, and targeting both the B2B and B2C communities, and even the general population.
We are asking for 3 monthly payments of $251,000 USD (~1026 Dash) to offset costs to support, promote, and educate our current and future clients on Dash, and to launch a national (and international) effort to convert those users into loyal Dash Adopters.
The following chart outlines the costs associated with CannTrade’s push for a national launch:
Final Word and Thank You!
Troy Dayton, CEO of The Arcview Group said, "Aside from cryptocurrency, there is simply no other industry
changing as rapidly or as unevenly as the cannabis sector.”
And while he may be right, I know that together, Dash and CannTrade can inject some much needed stability into both of these sectors in a short time frame, and at the same time bolster our stangings in our respective spaces.
You have our thanks and appreciation for considering this project. We eagerly anticipate your questions and look forward to answering them honestly, promptly, and to the best of our ability. Feel free to learning more about CannTrade, our incredible and well connected Board of Advisors, and my fellow founders in the “Addendum” below.
Best Regards!
~Adam