I'm still not convinced on this model.
Do you envision these ATMs as being primarily used for buying Dash, or selling Dash, or both? Either way wouldn't people need to already have a mobile wallet in order to send or receive the coins? Having a physical machine seems like a completely unnecessary step in the business process.
Are the ATMs really a critical component of this whole setup without which the entire project falls apart? What would happen if this was *not* funded? If this is going to be metrics-driven, couldn't we at least do a pilot or something first? Nearly $400,000 for 30 ATMs plus another 100 grand for development is a gigantic expenditure and we have no data supporting the effectiveness of these. Couldn't we develop some really kickass mobile app to do everything an ATM could possibly do and then some, without being limited by physical location, for that kind of money?
You mentioned low fees (1%), which is great, but how is the exchange rate to be determined? I've seen too many crypto startups claiming to have low fees but they just artificially inflate the spot price to make up for it.
Currently, most dispensaries do not have the ability to legally accept traditional payment cards (debit/credit), requiring customers to pay in cash for cannabis purchases. If we do not begin to facilitate the conversion of traditional cash payments via ATM, then the merchants will have no options to convert cash paying customers to Dash (majority of the current customers) when they arrive and will still be burdened with cash-handling activities and costs.
Enabling the customer to purchase Dash prior to arriving at the dispensary is our primary goal. However, given the payment card restrictions on cannabis/ digital currency, high fees associated with purchasing Dash via debit/credit (5-7%), and no current options for in-app/wallet ACH bank transfers, we (Alt Thirty Six) are starting by converting the cash-paying customers to Dash at the retail locations and enabling the merchants to incentivize customers for paying at the POS in Dash with the savings from cash-handling fees. We are providing the cash transportation services through our partnerships with armored transportation service providers, offsetting the burden of merchants handling and managing cash and/or servicing the ATMs.
Facilitating the mass adoption of a currency requires multiple strategies in parallel to address all scenarios in the customers’ buying journey. The end customer has the most power in the entire supply chain to encourage or hinder the adoption of a purchasing behavior. This has been seen with the introduction of Apple Pay and the extremely slow adoption of their mobile wallet. Changing the behavior from swiping a physical card to opening an app with a mobile phone requires multiple incentives for the customer. Until the Dash network successfully integrates the functionality into the mobile wallet to facilitate the transfer of funds via ACH, our ATM solution/self-kiosk checkout provides the most effective way to initially begin converting physical cash to Dash.
The pilot test is 30 ATM’s to ensure a successful launch of the 36 platform in merchant retail locations. Our goal is to strategically and effectively begin the conversion of an industry of over $20 billion in physical cash and that requires approaching the conversion at each point in the supply chain, beginning with the customers. With over 8800 current US cannabis dispensaries, scaling in the cannabis industry requires an aggressive roll-out targeting merchants, suppliers, vendors, and the end customers. As we begin to change the purchasing behaviors of the customers and if/when we sufficiently gain mass adoption of Dash in the cannabis industry, we anticipate the cash supplies to decrease, but not for a few years at the very least.
$500k is a significant investment, but not compared to the amount of time and effort required on our part to execute this project properly and the expected return in value to the Dash network. All funds we’ve requested have been and will be used, to add value to and increase the adoption of, the Dash network. We anticipate generating significant value for the Dash network through this (and future) projects and are consistently evaluating/reviewing our strategies with multiple company and industry advisors.
Each of the ATM’s will be integrated directly into our platform allowing us to integrate and work directly with multiple exchanges and brokerage firms. The conversion rates will be determined by a real-time weighted average across all the major exchanges.