I'd say they first have to decide what they want out of this. If they want to experiment, they should make it for something like 4-6 months, in fact, that should give them the time they need to think this out some more. If it were me, I'd want to start a company that sells merchant solutions and gives support. I think that could be a hell of a startup. If they need funding to get there, they can make a deal with Dash (legal entity, being the foundation) With 4 - 6 months, they can work out the details while working on the project, get one of the Dash lawyers to help them make a proposal. If they want to keep it loosey goosey, they can renew it, and Dash can decide if they've been productive enough to make it worth while.
I just wish proposals were worked out better before being submitted. If they want to get started, don't ask for such a long term commitment, ask for 1-3 months. So I can't vote because I have no idea what their vision is.