Kanuuker
Member
The Dash Marketing Hub is considering putting in a temporary supplemental advertising proposal to maximize the DashDirect virtual card launch but would like the community’s input beforehand.
DashDirect launching the virtual MasterCard program is an opportunity for Dash that won’t come again. Not only will it be universally usable as digital cash for the first time, but it will be so in a way that no other cryptocurrency can compete with. This window will be extremely short however, as we can expect this app to be copied endlessly by other projects with much bigger network effects and marketing budgets as soon as the word gets out.
Of course, we’re already coordinating with the Newsroom, CrayPay, DCG, and others in promoting the launch and maximizing organic reach and earned media, and will be boosting key posts on our social network (and have been saving our boosting budget to have more for the launch). However, we may be able to run additional advertisements and engage in sponsorships with key crypto influencers with giveaways, calls-to-action to audiences to download and use the app, and so on in order to maximize the reach of this announcement. YouTube/podcast influencers are a key weak area for our reach, and where a good chunk of the crypto industry gets its news and information.
Some of these greater promotional opportunities cost more than what we’ve been budgeting for, and while we do have a decent budget surplus at the moment, we could burn through that quite easily and still not reach our target market sufficiently. So the question becomes: in addition to our regular proposal for 100 Dash monthly, should we submit an additional one-time proposal for advertising and sponsorship funds for the DashDirect MasterCard launch? And if so, what supplemental amount would make sense?
Let us know what you guys think, we welcome all constructive feedback either for or against!
DashDirect launching the virtual MasterCard program is an opportunity for Dash that won’t come again. Not only will it be universally usable as digital cash for the first time, but it will be so in a way that no other cryptocurrency can compete with. This window will be extremely short however, as we can expect this app to be copied endlessly by other projects with much bigger network effects and marketing budgets as soon as the word gets out.
Of course, we’re already coordinating with the Newsroom, CrayPay, DCG, and others in promoting the launch and maximizing organic reach and earned media, and will be boosting key posts on our social network (and have been saving our boosting budget to have more for the launch). However, we may be able to run additional advertisements and engage in sponsorships with key crypto influencers with giveaways, calls-to-action to audiences to download and use the app, and so on in order to maximize the reach of this announcement. YouTube/podcast influencers are a key weak area for our reach, and where a good chunk of the crypto industry gets its news and information.
Some of these greater promotional opportunities cost more than what we’ve been budgeting for, and while we do have a decent budget surplus at the moment, we could burn through that quite easily and still not reach our target market sufficiently. So the question becomes: in addition to our regular proposal for 100 Dash monthly, should we submit an additional one-time proposal for advertising and sponsorship funds for the DashDirect MasterCard launch? And if so, what supplemental amount would make sense?
Let us know what you guys think, we welcome all constructive feedback either for or against!