Stuart Rolinson
New member
** Update - Based on feedback from the community, this proposal will be re-submitted this week with a funding request spread over 3 months. Keep an eye out for the new proposal. **
** Update - Proposal Submitted https://www.dashcentral.org/p/Evolution-Marketing **
Hi All,
My team and I have been working with the Dash Core Team on a very exciting proposed project that will bring automated digital marketing to the Dash Network and Evolution as well as Dash digital currency to local retailers and etailers through our targeted offers and rewards platform.
We would welcome your feedback and thoughts on our pre-proposal. You can also view a cleaner version of the pre-proposal as a PDF here: https://goo.gl/1hvVww.
Merchant Digital Growth & Marketing Platform for Evolution
The Acme is a digital marketing and ecommerce technology company specializing in engagement and direct response marketing fueled by consumer data intelligence, machine learning, and digital payments. Our clients are brick & mortar local businesses (retailers) and online small businesses (etailers) that need more repeatable and predictable revenue from repeat customers.
In collaboration with FetchRev, a customer retention marketing software company established in 2012, we have worked with over 3,000 small businesses to reach their customers with offers and coupons across multiple digital channels. Working with brands and companies like Elements Massage, 18|8, SkyZone, Precision Tune and Urban Air, our combined team of 30+ employees consistently sends over 28M emails and 21M social ads to over 19M consumers driving over $2M USD in additional revenue for our customers every single month.
The Pain
The Dash Network benefits and grows when Merchants and Consumers come together to transact using Dash digital currency. But Retailers and Etailers alike lack a strong incentive to accept digital currency as a viable payment option for their business, and Consumers often struggle to find an opportunity to use their Dash wallet in the normal course of their day. Ultimately, the best way to increase usage on the Network will be to provide tangible user benefits like an exclusive offers and rewards platform, for example.
Additionally, those merchants already on the network (as well as any future ones) often struggle to bring their customers back in their physical door or to their online store. The main problem is that the majority of small business owners lack the data, the expertise, and the time to effectively target their customers with relevant offers or content across the right digital channels at the right time in order to drive a return visit or direct purchase.
Many business owners attempt to send special offers or messaging using traditional digital marketing methods (e.g. ConstantContact, Mailchimp) but they consistently achieve low open rates, low click rates and even lower conversion rates through poorly constructed subject lines, non-responsive design and weak calls-to-action.
In order to improve their results, these business owners need to first collect and analyze large amounts of transactional and demographic customer data, develop the expertise to create content that will generate the interest leading to higher open and click rates, and lastly utilize or develop a system that will distribute actionable offers to their customers across multiple digital channels that gives the consumer the ability to make an impulse purchase immediately.
They are simply too busy to find the time.
And while Dash Evolution is simplifying the digital wallet, The Acme will bring one-click offer purchases to the Network, along with exclusive Network-only rewards and repeat transactions for both the merchants and the Network as a whole. We will help Dash become top of wallet for e-commerce transactions. Evolution consumers and users will receive and purchase offers through a friction-free portal while merchants on and off the Network increase their reach to new customers across the Dash Network while also re-engaging with past customers.
The Solution
We believe that a fully automated offers and rewards platform on Evolution will benefit all merchants on the network and will create one of the first real enticing incentives for new merchants to integrate and accept Dash as a viable cryptocurrency. And not only will an offers and rewards platform drive new customers to merchants, it will bring even more value to the average Dash user, giving them an incentive to use the Dash wallet to get access to these exclusive offers. Consumers will even be able to purchase offers using Dash from merchants who are not on the Network since we will take their Dash transaction and immediately convert to USD and deposit in the merchant’s bank account.
We know that the best way to get consumers to take action and make impulse purchases is to send them individualized offers at the right time across the right marketing channel. Therefore, to increase consumer engagement and utilization of Dash on the Network and to increase the revenue that merchants generate from new and past customers, we will release a fully automated, machine learning, direct response offers and rewards marketing platform with Dash firmly in place as the exclusive digital currency.
This software will guarantee persistent engagement with a merchant’s existing and past customers through targeted digital touches and nudges, delivered with individually-optimized offers, at the times and via the digital channels (Evolution) where each customer is most likely to take action--thereby monetizing current and past customer data, continually engaging each consumer and maximizing customer lifetime value.
Continuity - tirelessly engages customers around the clock with BEM*- and data-informed, individually-crafted and personally-timed Converters and Collectors.
Push - strategically sends real-time bulk communications to customers with our custom content builder as well as request time-sensitive or occasion-dependent Converters for distribution en masse.
Pursuit - persistently retargets customers when they take a specific action or trigger predefined reactions as well as those customers that abandon your Continuity or Push landing pages before taking action.
Reach - consistently delivers those touches to customers across essential digital and social channels, including Dash Evolution.
Learn - continuously improves results as it formulates insights and optimizes outputs, creating new neural pathways from its ever-growing database of past touches and nudges.
*Behaviors, Emotions, Moments
Project Summary
We see the potential for the dual powerhouse of automated digital offers and rewards combined with digital currency to revolutionize small business customer retention marketing, making it more relevant, convenient, secure and less time-consuming, thereby increasing overall Dash Network usage.
As merchants seek to increase the lifetime value from each customer and bring each one back in the physical or virtual door while saving time, The Acme seeks to completely displace traditional digital marketing tools and drive consumers to make a digital purchase, using Dash, from Network merchants as a precursor to returning physically or virtually to the business.
Our system will generate increased direct revenue with little-to-no additional effort from the business owner by providing a network-based Offer-to-Consumer matching platform that can take a consumer, augment the base consumer data, and then use machine learning to automatically match consumers to offers from products and offers uploaded by the business.
We have spent the last several months researching Dash, collaborating with Dash engineers, reviewing the BlockCypher-Dash API, the Evolution platform in development, and meeting with partners to bring together all of the necessary components to build a system that will provide significant value to the Dash Network of Consumers and Merchants alike. We will be integrating all of the components identified below together into a simple and cohesive solution.
Consumer
This module provides the capabilities for the upload of Consumers and the management of preferences and registration services. The objective is to make it easy for consumers to sign up for offer notifications and tailor the offers received to their personal preferences based on frequency and product mix. Initially this will be a simple subscribe/unsubscribe with preferences that increase as the merchant network and product portfolio increases.
This will encompass the initial registration services and preferences with an automated onboarding flow to enable businesses to self-serve and benefit from automated campaign services once product information has been captured.
Subscriptions
Subscription management encompasses the creation of different subscription types that can be combined to form a complete monthly subscription charge. This module will also perform monthly billing, invoice production and statement creation and delivery. This would work directly with the Dash Evolution system to perform monthly billing.
The products component captures the data needed by the offer matching and creation engine. Products are entered with details of the discount thresholds, industry, product category, descriptions and purchase options which are then used to create custom offers for consumers based on previous purchase history and demographic information.
In the same way that the offer matching engine can create offers unique to a specific consumer, it will also be able to match consumers to offers created by the business. This module allows the creation of those offers, scheduling runs, throttling the frequency and retiring old offers. This is the most efficient method of targeting customers while purchase history and demographic data is limited.
This is the heart of the system and brings all of the data collection components together and continuously scans its consumer base to identify consumers who are ready for an offer. When a consumer is primed, an offer will either be generated or an existing offer matched to them and sent through email and the Dash network, and complemented through additional channels such as SMS, Facebook, Twitter, Pinterest and Instagram.
Offer Delivery Engine
Once offers and delivery channels are decided by the matching engine, details are submitted to the delivery engine. The delivery engine will format the offers correctly for the channel they are being sent to and the associated connectors will deliver the offers. Logic is built into this delivery mechanism to allow the throttling of send info to ensure delivery is successful and not stopped by velocity filters. The delivery call back mechanism allows customers to create their own delivery channels.
** Update - Proposal Submitted https://www.dashcentral.org/p/Evolution-Marketing **
Hi All,
My team and I have been working with the Dash Core Team on a very exciting proposed project that will bring automated digital marketing to the Dash Network and Evolution as well as Dash digital currency to local retailers and etailers through our targeted offers and rewards platform.
We would welcome your feedback and thoughts on our pre-proposal. You can also view a cleaner version of the pre-proposal as a PDF here: https://goo.gl/1hvVww.
Merchant Digital Growth & Marketing Platform for Evolution
The Acme is a digital marketing and ecommerce technology company specializing in engagement and direct response marketing fueled by consumer data intelligence, machine learning, and digital payments. Our clients are brick & mortar local businesses (retailers) and online small businesses (etailers) that need more repeatable and predictable revenue from repeat customers.
In collaboration with FetchRev, a customer retention marketing software company established in 2012, we have worked with over 3,000 small businesses to reach their customers with offers and coupons across multiple digital channels. Working with brands and companies like Elements Massage, 18|8, SkyZone, Precision Tune and Urban Air, our combined team of 30+ employees consistently sends over 28M emails and 21M social ads to over 19M consumers driving over $2M USD in additional revenue for our customers every single month.
The Pain
The Dash Network benefits and grows when Merchants and Consumers come together to transact using Dash digital currency. But Retailers and Etailers alike lack a strong incentive to accept digital currency as a viable payment option for their business, and Consumers often struggle to find an opportunity to use their Dash wallet in the normal course of their day. Ultimately, the best way to increase usage on the Network will be to provide tangible user benefits like an exclusive offers and rewards platform, for example.
Additionally, those merchants already on the network (as well as any future ones) often struggle to bring their customers back in their physical door or to their online store. The main problem is that the majority of small business owners lack the data, the expertise, and the time to effectively target their customers with relevant offers or content across the right digital channels at the right time in order to drive a return visit or direct purchase.
Many business owners attempt to send special offers or messaging using traditional digital marketing methods (e.g. ConstantContact, Mailchimp) but they consistently achieve low open rates, low click rates and even lower conversion rates through poorly constructed subject lines, non-responsive design and weak calls-to-action.
In order to improve their results, these business owners need to first collect and analyze large amounts of transactional and demographic customer data, develop the expertise to create content that will generate the interest leading to higher open and click rates, and lastly utilize or develop a system that will distribute actionable offers to their customers across multiple digital channels that gives the consumer the ability to make an impulse purchase immediately.
They are simply too busy to find the time.
And while Dash Evolution is simplifying the digital wallet, The Acme will bring one-click offer purchases to the Network, along with exclusive Network-only rewards and repeat transactions for both the merchants and the Network as a whole. We will help Dash become top of wallet for e-commerce transactions. Evolution consumers and users will receive and purchase offers through a friction-free portal while merchants on and off the Network increase their reach to new customers across the Dash Network while also re-engaging with past customers.
The Solution
We believe that a fully automated offers and rewards platform on Evolution will benefit all merchants on the network and will create one of the first real enticing incentives for new merchants to integrate and accept Dash as a viable cryptocurrency. And not only will an offers and rewards platform drive new customers to merchants, it will bring even more value to the average Dash user, giving them an incentive to use the Dash wallet to get access to these exclusive offers. Consumers will even be able to purchase offers using Dash from merchants who are not on the Network since we will take their Dash transaction and immediately convert to USD and deposit in the merchant’s bank account.
We know that the best way to get consumers to take action and make impulse purchases is to send them individualized offers at the right time across the right marketing channel. Therefore, to increase consumer engagement and utilization of Dash on the Network and to increase the revenue that merchants generate from new and past customers, we will release a fully automated, machine learning, direct response offers and rewards marketing platform with Dash firmly in place as the exclusive digital currency.
This software will guarantee persistent engagement with a merchant’s existing and past customers through targeted digital touches and nudges, delivered with individually-optimized offers, at the times and via the digital channels (Evolution) where each customer is most likely to take action--thereby monetizing current and past customer data, continually engaging each consumer and maximizing customer lifetime value.
Continuity - tirelessly engages customers around the clock with BEM*- and data-informed, individually-crafted and personally-timed Converters and Collectors.
Push - strategically sends real-time bulk communications to customers with our custom content builder as well as request time-sensitive or occasion-dependent Converters for distribution en masse.
Pursuit - persistently retargets customers when they take a specific action or trigger predefined reactions as well as those customers that abandon your Continuity or Push landing pages before taking action.
Reach - consistently delivers those touches to customers across essential digital and social channels, including Dash Evolution.
Learn - continuously improves results as it formulates insights and optimizes outputs, creating new neural pathways from its ever-growing database of past touches and nudges.
*Behaviors, Emotions, Moments
Project Summary
We see the potential for the dual powerhouse of automated digital offers and rewards combined with digital currency to revolutionize small business customer retention marketing, making it more relevant, convenient, secure and less time-consuming, thereby increasing overall Dash Network usage.
As merchants seek to increase the lifetime value from each customer and bring each one back in the physical or virtual door while saving time, The Acme seeks to completely displace traditional digital marketing tools and drive consumers to make a digital purchase, using Dash, from Network merchants as a precursor to returning physically or virtually to the business.
Our system will generate increased direct revenue with little-to-no additional effort from the business owner by providing a network-based Offer-to-Consumer matching platform that can take a consumer, augment the base consumer data, and then use machine learning to automatically match consumers to offers from products and offers uploaded by the business.
We have spent the last several months researching Dash, collaborating with Dash engineers, reviewing the BlockCypher-Dash API, the Evolution platform in development, and meeting with partners to bring together all of the necessary components to build a system that will provide significant value to the Dash Network of Consumers and Merchants alike. We will be integrating all of the components identified below together into a simple and cohesive solution.
Consumer
This module provides the capabilities for the upload of Consumers and the management of preferences and registration services. The objective is to make it easy for consumers to sign up for offer notifications and tailor the offers received to their personal preferences based on frequency and product mix. Initially this will be a simple subscribe/unsubscribe with preferences that increase as the merchant network and product portfolio increases.
- UI and API based module that allows Dash merchants to upload consumer lists
- UI and API for consumer online registration
- Backend data enrichment services
- UI and API for consumer preference management
- Unsubscribe and resubscribe services to support privacy legislation such as CASL
This will encompass the initial registration services and preferences with an automated onboarding flow to enable businesses to self-serve and benefit from automated campaign services once product information has been captured.
- Business registration
- Business preferences
- Customizable business onboarding
- User management / Access control
Subscriptions
Subscription management encompasses the creation of different subscription types that can be combined to form a complete monthly subscription charge. This module will also perform monthly billing, invoice production and statement creation and delivery. This would work directly with the Dash Evolution system to perform monthly billing.
- Subscription management
- Start new subscription
- Cancel subscription
- Invoice creation & delivery
- Statement printing & delivery
- Payments
The products component captures the data needed by the offer matching and creation engine. Products are entered with details of the discount thresholds, industry, product category, descriptions and purchase options which are then used to create custom offers for consumers based on previous purchase history and demographic information.
- Add products
- Delete products
- Edit products
In the same way that the offer matching engine can create offers unique to a specific consumer, it will also be able to match consumers to offers created by the business. This module allows the creation of those offers, scheduling runs, throttling the frequency and retiring old offers. This is the most efficient method of targeting customers while purchase history and demographic data is limited.
- Add offers
- Edit offers
- Disable offers
- Schedule offers / runs
- Throttle runs
This is the heart of the system and brings all of the data collection components together and continuously scans its consumer base to identify consumers who are ready for an offer. When a consumer is primed, an offer will either be generated or an existing offer matched to them and sent through email and the Dash network, and complemented through additional channels such as SMS, Facebook, Twitter, Pinterest and Instagram.
- Consumer monitoring
- Offer matching engine
- Offer creation
- Offer submission to delivery engine
- Offer callback to allow custom delivery by merchant channels
Offer Delivery Engine
Once offers and delivery channels are decided by the matching engine, details are submitted to the delivery engine. The delivery engine will format the offers correctly for the channel they are being sent to and the associated connectors will deliver the offers. Logic is built into this delivery mechanism to allow the throttling of send info to ensure delivery is successful and not stopped by velocity filters. The delivery call back mechanism allows customers to create their own delivery channels.
- Offer formatting engine
- Social media connectors
- Mail connectors
- Dash Evolution connector
- Delivery call back
- Offer process tracking (delivery, opens, click, conversions)
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