Marketing VS PR

Do we want a Marketing or PR company?

  • Full Marketing Company

    Votes: 12 54.5%

  • Just a PR specific Coompany

    Votes: 10 45.5%
  • Total voters
    22
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TheDashGuy

TheDashGuy

Well-known member
Below is a list of items that make up a “modern marketing strategy”:

  • Collateral development and production
  • Content development specialists
  • Email programs
  • E-newsletters
  • Graphic artists
  • Market research
  • Marketing software
  • Metrics/data analysts
  • Mobile marketing specialists
  • PPC
  • Printing
  • PR specialists
  • SEO/keyword research
  • Social media specialists
  • Special events
  • Sponsorship
  • Website development/re-engineering
Did I read that right, or does that say PR is but ONE SMALL PART of a marketing plan, so why in the world are we wasting all of our "marketing budget" on "pr"?????????


Someone please tell me that. If you can't respond the the question in bold, don't respond at all.

edit: This is not about Terpin, this is about the misinformation as to what marketing is, people to decide if its worth it NOT doing the other 10x things on the list so we can hire some big shot PR company... So I ask the community, what do we want? Marketing or PR, because even Michael himself said they are not one in the same, that PR is but a piece of the marketing puzzle.

Double edit: If I could edit the poll I would have added a third option to say "Decentralized 'Grassroots' Organization" forming a Dash Marketing Community which is more inline with what a Decentralized Autonomous Organization really is.

triple edit: My point is if you want to spend the TINY budget wisely, you don't blow it on 1 of the 15 tentacles that makes up marketing, you spread it out and make sure you are responsibly spending your money. And you'll need data all along the way to make sure you aren't dumping money into something that is a complete waste of time and funds.
 
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This is a skewed poll with already biased questions. Of course given the choice, you would pick one that does everything but the question is, is that feasible? And I don't know why you say this isn't about Terpin, cause it clearly is.

There are very few companies that would do the whole spectrum of marketing that you mentioned. There might be large companies that do offer but most of the time especially with smaller budgets (which is what Dash has), the job tends to be part of marketing. Be it digital ads, SEO, etc etc. To have a full marketing gig, you're going to need millions.

Dash can't afford TV ads and I don't think it's suitable right now. Digital ads also are of questionable benefit until people know what Dash is. SEO, you go for SEO specialists. Print? Meh. E-newsletters? tungfa already doing a good job. Most of these are already covered in one way or another. Reddit/Facebook/social media, all covered. Could this be done better? Maybe but I wouldn't say they're doing a horrible job.

What is Dash clearly lacking? Media coverage. And I don't mean all these small bloggers/video bloggers here and there. They're great, but their reach is limited. Even the Daily Decrypt only gets about a few thousand views each video on average and I can bet you most of them would be people who already know what Bitcoin and altcoins are. You need coverage in real news and prominent places. Not just places where crypto ppl already hang out. How do you get media coverage? You approach them directly or you get a PR specialist to do it. I know that Dash has tried and failed on their own to get the necessary media people to cover them.

So i would disagree, I would think PR is of a tremendous importance right now and it's the low lying fruit that is within our budget and has targeting. Whether Terpin is the right guy, I don't know. But oh wait, this isn't about Terpin.
 
Also, how did Ethereum get where they are? through huge media coverage. Even when their product was far from ready and there are other good projects out there as well.
Ethereum was even covered by Wired. A quick google news search of Ethereum shows so much coverage (and in mainstream news too) compared to any other coin other than Bitcoin.
 
BolehVPN said:
Also, how did Ethereum get where they are? through huge media coverage. Even when their product was far from ready and there are other good projects out there as well.
Ethereum was even covered by Wired. A quick google news search of Ethereum shows so much coverage (and in mainstream news too) compared to any other coin other than Bitcoin.
Click to expand...
Etherum reminds me of Dash back in the Summer of 2014. Darkcoin got a lot of coverage at that time and its price shot up through the roof. I think Etherum is at that exact stage. The hype will fade away and the price will crash sooner or later. These are my 2 duffs in this matter
 
AnarchicCluster said:
Etherum reminds me of Dash back in the Summer of 2014. Darkcoin got a lot of coverage at that time and its price shot up through the roof. I think Etherum is at that exact stage. The hype will fade away and the price will crash sooner or later. These are my 2 duffs in this matter
Click to expand...
Ah but there are a lot of projects using Ethereum already. But yeah digressing :D
 
TheDashGuy said:
Still yet to get a vote for a "PR" company.... :]

Keep voting people!
Click to expand...
Since you claim to be some sort of marketing expert with oodles of experience, my "knows nothing about crypto" wife thinks you are acting overly butt-hurt because you aren't the one being paid. Right or wrong, at the very least it's an interesting way of looking at your pattern of posting.

What are you campaigning for now with this post? Will you be submitting a proposal next?
 
Jeztah said:
Since you claim to be some sort of marketing expert with oodles of experience, my "knows nothing about crypto" wife thinks you are acting overly butt-hurt because you aren't the one being paid. Right or wrong, at the very least it's an interesting way of looking at your pattern of posting.

What are you campaigning for now with this post? Will you be submitting a proposal next?
Click to expand...

I gave up on what all you "investors" think of me along time ago. I merely don't want such a large chunk of the budget to be used for something as tiny and useless as "personal relations" aka everyone thinks Dash has an image problem.

Keep bothering me and I'm happy to add you to my ignore list though! Since you obviously have literally nothing to say thats actually useful...
 
TheDashGuy said:
I gave up on what all you "investors" think of me along time ago. I merely don't want such a large chunk of the budget to be used for something as tiny and useless as "personal relations" aka everyone thinks Dash has an image problem.

Keep bothering me and I'm happy to add you to my ignore list though! Since you obviously have literally nothing to say thats actually useful...
Click to expand...
That would be awesome. Please do add me so I can comment without you responding.

And it's "Public Relations".
 
Thedashguy, I think you need change your tactics. Wanting to get blocked makes your voice more silent and your opinions not heard. Respect other people's opinions and when their wrong you can say I told you so. If your wrong, take it on the chin and learn then move forward. Don't let them ideas bashing around in your head get mixed up with payback. I try to read everyone of your posts, there is brilliance there waiting for that ah ha moment
 
Dunedoo said:
Thedashguy, I think you need change your tactics. Wanting to get blocked makes your voice more silent and your opinions not heard. Respect other people's opinions and when their wrong you can say I told you so. If your wrong, take it on the chin and learn then move forward. Don't let them ideas bashing around in your head get mixed up with payback. I try to read everyone of your posts, there is brilliance there waiting for that ah ha moment
Click to expand...

Totally agreed. But I won't sit around and listen to idiots like Jeztah who literally do NOTHING to help Dash. Thats some real trolling right there. If you think I'm a troll then ignore me and get it over with and stop bothering me.

I do more for Dash than most of you get-rich-quick types so how about you realize that and shut the hell up and go back to your boredom corner. (Not you obviously Dunedoo.) Just get really fed up with the kids around here.

Ban me or ignore me or shut the hell up and get off my nuts. That goes for everyone.
 
If you look at Jeztah's comment it was actually challenge/ stir. His wife said you were butt hurt, if I thought I had my ah ha moment I'd be butt hurt if it didn't grow legs and payoff.
He did ask some good questions, are you a marketing guru? Could come in handy for Dash if you are
But if your not just it say it.
The other one is are you going to make a new proposal? Are you? I'm ready to read it if you are
 
Dunedoo said:
If you look at Jeztah's comment it was actually challenge/ stir. His wife said you were butt hurt, if I thought I had my ah ha moment I'd be butt hurt if it didn't grow legs and payoff.
He did ask some good questions, are you a marketing guru? Could come in handy for Dash if you are
But if your not just it say it.
The other one is are you going to make a new proposal? Are you? I'm ready to read it if you are
Click to expand...

Well first off the guy comments on everything I comment on, which is just sad.

But to entertain you I will gladly answer & respond to those questions/concerns once.

1. His wife is clueless, therefore her opinion is even less valid than his.

2. In the Dash world, I would say I am more of a "marketing guru" than 99.5% of the community. If you would like a run down as to why I will gladly provide that. No I do not hold a 4+ year degree in Marketing, but I have been working with small businesses on their marketing, websites, print collateral and focused quite a bit on the SEO side of things coupled with data driven design that helps actually convert users to sales. I have worked for a few more wealthy tech companies, and often times was 1 of 2-5 people on the "marketing team". I have been working on website SEO since before google even started taking off points for keyword stuffers, so you could say I know a thing or two. I have been doing web design (which if you know ANYTHING you know all web designers should also be marketers) for about 10 years now, and at no time in that period did I completely waste my days trolling useless children on the internet.

3. No I will not be making a new proposal to help douchebags like him. I might put one or two up for sales since I've been branded a troll by half of this damn useless community.

4. No shit I have some issues with people here, but if anyone can recall I was the nicest person a few months ago before these idiots started following me around so they could feel like true Terpin buttlickers.


As I have said before, don't give a crap how anyone thinks of me, most of the people here have proven to me that they are completely useless. There is no sense in me trying to smack some sense into anyones head because they have already made up thier minds.
 
I think the same, PR first, when Dash's value grows and the tiny budget allocation is actually worth something and the masses are coming in droves, then full Marketing. Imo I still don't think Dash has it shit together enough for the world to simply click and it's done. We don't have enough point of sales around the world, the wallet is too different to logging into online banking, need to wait for it to sync, update versions, there's no help desk, I can't start a masternode with a button click
 
Dunedoo said:
I think the same, PR first, when Dash's value grows and the tiny budget allocation is actually worth something and the masses are coming in droves, then full Marketing. Imo I still don't think Dash has it shit together enough for the world to simply click and it's done. We don't have enough point of sales around the world, the wallet is too different to logging into online banking, need to wait for it to sync, update versions, there's no help desk, I can't start a masternode with a button click
Click to expand...

Exactly why we don't need PR yet.

As I have repeatedly said:

We are in phase 2 (incubating), not phase 4 (market entry).
business-development-lifecycle-1024x611.png
 
Because I wouldnt market a car that hasn't been fully designed or built yet. Take the reputation of VW after the emission scandal. Dash is still in the design and build stage, imo this will go in for sometime until we have a perfect product. I like the material in your post (valley of death) Why not a proposal pre-marketing assessment of the product or a bit of market research to see if the product is ready to sell. Getting the website wiz bang is good, it'll be one tick out of a hundred. The social media stuff is good another tick. The I house clips are awesome. Now have a look at the foundation, it's joining fee where's the funds go etc, it's not going to real good at all.
 
Careful with the personal attacks. Saying "someone does this", or "is doing this for that reason" is a personal attack. Please read the post and answer the question or comment without insinuating anything else.

BolehVPN Please offer some alternative questions you think would be more appropriate or not biased.

Lebubar Why do you think we need PR?

My opinion is that we don't need either marketing or PR until we can get merchants setup to accept Dash easily.
 
Solarminer,
We need more people to know Dash. Even if still some work or merchants adoption.
PR will not only attract more investors or users, but maybe some worker that will do something to the ecosystem and help Dash to grow.
How did we get new developers? The minimum is that they know what is Dash and what Dash is trying to build.
 
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