feedbands
Active member
Hey Folks, we've been working super hard over here and have lots of updates.
First if you haven't seen the new dashinformer.com please check it out. We're pretty proud of it, and again, this is just the landing page we built for tracking purposes for the campaign. We had to wait for it to be complete before firing up the ads, so the ads began delivering about ten days ago.
New Branding = New Ads
We have a slew of new ads incorporating the new branding ready to go. Here are the general concepts behind them, focusing on our core feature set: transaction speed, transaction cost, and privacy.
Those are just to give you an idea of the messaging and the look and feel of it all, but we have the ads in many more formats and sizes than in the album.
We continue to believe that a huge portion of the global crypto-following population is unaware of Dash's existing core feature set. These ads directly help address that, which we hope will help us to bring new partnerships & integrations, recognition in the space, and new, interested community participants.
Google is still delivering at full volume, as are our retargeting partners, with yahoo and bing also delivering.
Partnerships Update
We have formed direct partnerships with CoinDesk and Cointelegraph, with ads beginning to roll next week in all formats. We bought 1.5 million impressions from Cointelegraph and 1.6 million impressions from Coindesk. We are in talks with TechCrunch and New York Times. Techcrunch appears to be going the route of Google / Facebook with choosing not to run cryptocurrency ads. We suspect the New York Times will likely drop out ad well, given the amount of press and level of fear around it.
Ad networks are a funny thing. There are the two main ones that everyone's heard about, and then a large handful of second tier networks that actually have massive reach and very high quality sites. We've begun working with some of these.
Mailchimp
As you may or may not have heard, mailchimp is cutting off service to cryptocurrency related entities. This is insane to us but alas our dashinformer mailing list is hosted with mailchimp so we are expecting to lose service to it. Strange times indeed.
Remarketing
Our remarketing list is currently over 100,000 people and we expect that to jump to several hundred more thousand. Remarketing is currently delivering at great volume and they are now offering facebook lookalike audiences based on interest matching and we are going to start experimenting with that.
Focused on Fostering Adoption
As we move forward we are brainstorming ways that the advertising can more directly foster adoption. One idea we had was to promote a social media meme asking visitors to tell us on social media where they want to be able to #spenddash and to tag dash and the merchant. Many providers who have integrated with various cryptocurrencies often report that they integrated based on a customer request. We feel this could be a powerful move to help drive integrations.
We continue to believe in the value of communicating our unique and useful feature set to people following the space who are unaware. There is such a massively larger audience following the cryptocurrency space today than there was a year ago. Most of them have never heard of Dash or what Dash does.
We are working hard and around the clock over here to get the word out in a clean, professional way at scale while we still can.
Recent Statistics:
In the last week alone the dashinformer.com landing page has seen 150,000 unique users, 30 million ad impressions, 250k clicks. 250k sessions. Average time on homepage was just under 2 minutes, whereas average time on merchants page was 2.5 minutes, so it's nice to see the merchants spending longer on the page overall. Everyone we're reaching through targeting are people who are coming from something crypto related on the web, whether it was a keyword search or a content page about crypto. "Merchants" are people coming via search terms like "how to accept bitcoin" and "how to accept cryptocurrency payments."
And that's about where we're ad with the ads. Shutting off internet ads is a bit like whack a mole. There's always ways to keep doing it effectively, and in today's climate we need to stay one step ahead always thinking of a next move.
We will keep fighting the good fight to help Dash reach greater levels of awareness and adoption, so long as the network approves.
Current roadmap and efforts supporting other treasury funded initiatives.
Right now we are laser focused with AlejandroE's team in Venezuela, finishing up the Spanish translation of the new dashinformer site, adding Venezuelan specific content including access to DashHelp Venezuela's helpdesk and new remittance info, and translating all of our new ads into Spanish and launching them with the ads targeting in Venezuela. We are doubling down all of our advertising efforts moving forward into Venezuela and supporting the teams there as much as we can. And of course, we do support all treasury funded projects however we can but Venezuela is the main focus with community integration currently. The country continues to suffer from a collapsing currency, creating a powerful vacuum for Dash to enter.
* these ad concepts have been worked into approximately 15 different sizing formats for desktop and mobile web
First if you haven't seen the new dashinformer.com please check it out. We're pretty proud of it, and again, this is just the landing page we built for tracking purposes for the campaign. We had to wait for it to be complete before firing up the ads, so the ads began delivering about ten days ago.
New Branding = New Ads
We have a slew of new ads incorporating the new branding ready to go. Here are the general concepts behind them, focusing on our core feature set: transaction speed, transaction cost, and privacy.
Those are just to give you an idea of the messaging and the look and feel of it all, but we have the ads in many more formats and sizes than in the album.
We continue to believe that a huge portion of the global crypto-following population is unaware of Dash's existing core feature set. These ads directly help address that, which we hope will help us to bring new partnerships & integrations, recognition in the space, and new, interested community participants.
Google is still delivering at full volume, as are our retargeting partners, with yahoo and bing also delivering.
Partnerships Update
We have formed direct partnerships with CoinDesk and Cointelegraph, with ads beginning to roll next week in all formats. We bought 1.5 million impressions from Cointelegraph and 1.6 million impressions from Coindesk. We are in talks with TechCrunch and New York Times. Techcrunch appears to be going the route of Google / Facebook with choosing not to run cryptocurrency ads. We suspect the New York Times will likely drop out ad well, given the amount of press and level of fear around it.
Ad networks are a funny thing. There are the two main ones that everyone's heard about, and then a large handful of second tier networks that actually have massive reach and very high quality sites. We've begun working with some of these.
Mailchimp
As you may or may not have heard, mailchimp is cutting off service to cryptocurrency related entities. This is insane to us but alas our dashinformer mailing list is hosted with mailchimp so we are expecting to lose service to it. Strange times indeed.
Remarketing
Our remarketing list is currently over 100,000 people and we expect that to jump to several hundred more thousand. Remarketing is currently delivering at great volume and they are now offering facebook lookalike audiences based on interest matching and we are going to start experimenting with that.
Focused on Fostering Adoption
As we move forward we are brainstorming ways that the advertising can more directly foster adoption. One idea we had was to promote a social media meme asking visitors to tell us on social media where they want to be able to #spenddash and to tag dash and the merchant. Many providers who have integrated with various cryptocurrencies often report that they integrated based on a customer request. We feel this could be a powerful move to help drive integrations.
We continue to believe in the value of communicating our unique and useful feature set to people following the space who are unaware. There is such a massively larger audience following the cryptocurrency space today than there was a year ago. Most of them have never heard of Dash or what Dash does.
We are working hard and around the clock over here to get the word out in a clean, professional way at scale while we still can.
Recent Statistics:
In the last week alone the dashinformer.com landing page has seen 150,000 unique users, 30 million ad impressions, 250k clicks. 250k sessions. Average time on homepage was just under 2 minutes, whereas average time on merchants page was 2.5 minutes, so it's nice to see the merchants spending longer on the page overall. Everyone we're reaching through targeting are people who are coming from something crypto related on the web, whether it was a keyword search or a content page about crypto. "Merchants" are people coming via search terms like "how to accept bitcoin" and "how to accept cryptocurrency payments."
And that's about where we're ad with the ads. Shutting off internet ads is a bit like whack a mole. There's always ways to keep doing it effectively, and in today's climate we need to stay one step ahead always thinking of a next move.
We will keep fighting the good fight to help Dash reach greater levels of awareness and adoption, so long as the network approves.
Current roadmap and efforts supporting other treasury funded initiatives.
Right now we are laser focused with AlejandroE's team in Venezuela, finishing up the Spanish translation of the new dashinformer site, adding Venezuelan specific content including access to DashHelp Venezuela's helpdesk and new remittance info, and translating all of our new ads into Spanish and launching them with the ads targeting in Venezuela. We are doubling down all of our advertising efforts moving forward into Venezuela and supporting the teams there as much as we can. And of course, we do support all treasury funded projects however we can but Venezuela is the main focus with community integration currently. The country continues to suffer from a collapsing currency, creating a powerful vacuum for Dash to enter.
* these ad concepts have been worked into approximately 15 different sizing formats for desktop and mobile web
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