There have been concerns, or questions regarding the “poor” or non-existent return on investment that this proposal offers to the Dash community. My first thought was to ask if those with questions had actually done the math to calculate the ROI or not. Let's do that for a minute because the numbers are pretty revealing.
For a moment, we’re just going to ignore the possibility that we actually surpass the volume of CoinMarketCap. While I think that is possible, given the ambitious roadmap and features, we would have to get lucky to do that in a year.
Based on the marketing we are looking at, and the other competitors in the space, I think we can realistically generate 10% of the traffic that CMC has within the next 4-6 months
The average Google CPM ( Cost Per Thousand visits ) is $1 - $10 for normal sites, for the following scenarios I will use a conservative $5 CPM for simplicity.
10% of CMC Traffic: 36.8M Visits
Full Market Price: Visits x $5 CPM = $184K/Month
Dash Price: Full Market Price * 50% = $92K/Month
Thanks to the 1% Dash Treasury Cap, Dash Price: $40k
Actual discount or savings for dash, 184,000 - 40,000 = $144,000
Boom, $144,000 (amount Dash is saving) / $75,000 (amount Dash invested) = 192% ROI
Outside of the crypto industry, an ROI in 5-7 years is considered pretty good. That’s a 15-20% per annum return. Of course, crypto doesn’t exactly play by the typical rules. But an ROI of 192% in one month (after hitting 10% of CMC volume) seems pretty spectacular.
But again, this relationship with Dash was designed to be a good deal for Dash under many possible scenarios. Let’s say we are wildly optimistic in our projections and we only capture 1% of the CMC traffic by 6 months.
1% of CMC Traffic: 3.7M Visits
Full Market Price: Visits x $5 CPM = $18.5K/Month
Dash Price: Full Market Price * 50% = $9.25K/Month
Ok, still not too shabby. Dash makes 12% return on their investment, per month. If we fail to continue growing, Dash would completely recover the initial investment within 8.3 months.
But let’s consider the “wildly successful” scenario. With good marketing, great features, and continued development in response to the feedback of the Dash community, and the larger crypto community, what do those numbers look like?
100% of CMC Traffic: 368.21M Visits
Full Market Price: Visits x $5 CPM = $1.84M/Month
Dash Price: Full Market Price * 50% = $920K/Month
Thanks to the 1% Dash Treasury Cap, Dash Price: $40k
Holy crap batman, if this blows up to CMC-like volumes, the value of the ad to Dash is discounted by $880,000 per month.
So in every scenario we have looked at, from generating a mere 1% of CMC traffic, all the way to 100% of CMC traffic, Dash gets a good return, all the way to fantastic return.
If anyone questions our math, kindly point out the flaw or incorrect assumptions.