I don't think it's correct to say that the DIF is seeking funding for marketing. There are some investments that the DIF has made that involve marketing. However, that's incidental and not the main reason for the investment.
If anything, the DIF should be a net consumer of marketing. After launch of the Dash/CrayPay app the DIF will have an interest in promoting $6M of sales with the app over the next two years. I also believe this aligns with Dash/CrayPay user interest. DCG will also have this interest. The way the agreement is worded DCG “owns” the task of promoting these sales.
$6M of sales over 2 years. This happens if just 3,000 people spend $100 of dash a month for 20 months.
So DAO, there is a very specific goal for marketing. The real spirit of this thread is: How?
An expert in marketing (not me) should be the one to answer this question. There are several ways this could be set up.
1) DCG acquire marketing assets.
1a) Hire someone
1b) Pay a firm
2) DAO funds separate marketing group
3) DAO funds nothing and DIF partners promote their products.
4) I’m sure many multi party agreements are possible.
1 & 2 above could be done in conjunction. Benefit of competition with the drawback of duplication of resources.
I expect 3 will happen organically, with no further DAO outlay. We have said there is a new unannounced partner brought into the DIF. Call them Partner X. Now, of course, Partner X has a dash focused product. Partner X is currently building their own internal marketing resources. So if Partner X has earned media about their Dash product, they could mention advantages provided by Dash/CrayPay as a way to promote their own Dash product.
