You are missing the point IMHO, most of the issues here is, there is no plan on how to achieve a return, and there is no guaranteed people will look, find and watch a documentary for dash. At least not one you are making people from the community believe in. Also not even sure there is enough material to bring a story yet. And finally, is there a preview of how would it look like?
JZA, I'm glad you are looking out for Dash, and looking for good and measurable ROI's on projects.
But if I might ask, what is the ROI on Dash Global News site? Yes, your project. I see expenses reported pretty well, but I don't see any measurable ROI. How is your project any better than the proposed Dash Documentary on "how to achieve a return"?
I'm not suggesting we shouldn't fund your project. But how can you ask them for more specific ROI when you haven't given specific ROI either?