Too big? Superbowl ad. You make me laugh, what a ridiculous waste of money! There are far more cost effective ways to advertise a product. It costs between 5 and 5.5 million dollars for 30 seconds during the supwrbowl on average. Not to mention the cost to produce the commercial, I assume you want it to be good. What we are discussing here is tiny compared to that, no matter what metric you use. And it wouldn't be for advertising, but for PR. Giving to charity, would make dash stand out from the crowd, and also give us bragging rights to use in said commercials.