Darksend Rebranding Discussion
- Thread starter TaoOfSatoshi
- Start date
crowning
Well-known member
PrivateSend and InstantSend.
The more telling the words, the better Joe Average understands what it's for.
And, since I'm the poor soul who will most probably implement this in the CORE-client, it makes life MUCH easier to have words which are BOTH adjectives/adverbs and verbs, both for the UI and for the documentation as well.
I already did it as PoC with PrivacyProtect instead of Darksend (see https://github.com/dashpay/dash/pull/760), and it was (semantically) a mess.
The more telling the words, the better Joe Average understands what it's for.
And, since I'm the poor soul who will most probably implement this in the CORE-client, it makes life MUCH easier to have words which are BOTH adjectives/adverbs and verbs, both for the UI and for the documentation as well.
I already did it as PoC with PrivacyProtect instead of Darksend (see https://github.com/dashpay/dash/pull/760), and it was (semantically) a mess.
alex-ru
Well-known member
PrivacyProtect is preferred for me also.
Because "Send" may be confusing: "I don't want to Send my money anywhere (to anybody) now! I just want to keep them privately (Protect Privacy) - to clear the previous history in the background mode".
Also, if we have 2 similar terms like "PrivateSend and InstantSend" - it may be confusing - people will ask: "What is the difference?", "Which one of them I should use?" and so on...
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dark_wanderer
Member
What about the name Incognito ?
The user would send his/her DASH Incognito!!!
https://en.wikipedia.org/wiki/Incognito said:
The user would send his/her DASH Incognito!!!
TaoOfSatoshi
Well-known member
Yeah, I think that PrivateSend and InstantSend are nice and to the point. To make the two similar will be better going forward, IMHO. Keeping it simple is key for mass adoption.
Paws
Member
Or simply Silent Send (SS), Most Latin based languages share this root description of knowing Silent as not having a presence. Many of the Japanese students learning English know what being "silent" is, pretty much every person can figure out the opposite.
Or more straight forward "No Trace" "Invisible" so-on.
Or more straight forward "No Trace" "Invisible" so-on.
n00bkid
Member
How about "PrivatePay" and "InstaPay"?
It keeps the "Private" and "Insta", which I like, but "InstaPay" is easier to say than "InstaSend" (too many S sounds).
The "X" suggestions fail to appeal to the more conservative users we'd also like to market to. Crypto geeks may associate the letter "X" with "transaction" or something, but to many others, the letter "X" has a negative connotation. Like "Mrs. X" (a murderer) or "XXX" (porn) or "Mr. X" (anonymous, scary person).
I like Tao's suggestion of choosing these very important words to market to as many people as possible. Not to stroke the tinglies of techgeeks.
It keeps the "Private" and "Insta", which I like, but "InstaPay" is easier to say than "InstaSend" (too many S sounds).
The "X" suggestions fail to appeal to the more conservative users we'd also like to market to. Crypto geeks may associate the letter "X" with "transaction" or something, but to many others, the letter "X" has a negative connotation. Like "Mrs. X" (a murderer) or "XXX" (porn) or "Mr. X" (anonymous, scary person).
I like Tao's suggestion of choosing these very important words to market to as many people as possible. Not to stroke the tinglies of techgeeks.
Macrochip
Active member
If you're relating an innocent "X" automatically to porn I am worried about your cognitive imprints...
Ever wished someone Merry X-mas? Ever seen a X-Road sign? Do math teachers encourage students to look for naked women when they ask them to "find x"?
When I originally suggested PrivateX I actually meant "PrivatX" to streamline with InstantX. In case you didn't know: Contrary to popular belief the "X" is not without meaning.
InstantX is a contraction of "Instant Transa(X)ion thus PrivatX becomes a contraction of Private Transaction. It can't come more natural than this if you ask me.
Also I can't believe I just had to explain this. :tongue:
Ever wished someone Merry X-mas? Ever seen a X-Road sign? Do math teachers encourage students to look for naked women when they ask them to "find x"?
When I originally suggested PrivateX I actually meant "PrivatX" to streamline with InstantX. In case you didn't know: Contrary to popular belief the "X" is not without meaning.
InstantX is a contraction of "Instant Transa(X)ion thus PrivatX becomes a contraction of Private Transaction. It can't come more natural than this if you ask me.
Also I can't believe I just had to explain this. :tongue:
The thing that you have to explain is on its own a reason 
It's not common lingo and won't be natural
"X" it's not porn to me, btw:
XXX is porn related
Xmas is a well known contraction
X-Men are actually "Extra Men"
X in math is something that you don't know
All in all i really think that from a mktg perspective InstaPay or InstaSend or InstantSend makes more sense. InstaX doesn't come up with any logical action
BTW i think that both Insta(nt)Pay/Send make sense. Pay as a minor negative connotation, Send looks more... generous. That's why I'd vote for Send
It's not common lingo and won't be natural
"X" it's not porn to me, btw:
XXX is porn related
Xmas is a well known contraction
X-Men are actually "Extra Men"
X in math is something that you don't know
All in all i really think that from a mktg perspective InstaPay or InstaSend or InstantSend makes more sense. InstaX doesn't come up with any logical action
BTW i think that both Insta(nt)Pay/Send make sense. Pay as a minor negative connotation, Send looks more... generous. That's why I'd vote for Send
eduffield
Core Developer
I think we should ditch the names of these altogether. Attributes of currencies shouldn't have names especially when the underlying protocol can change. So it would be appropriate to say Dash supports privacy and instant transaction, but why does the process need a name? I'm sure both Darksend and InstantX won't be the final implementation or strategy we'll use, it'll get confusing to keep renaming them every 2 years. We could even have 2 or 3 separate subnetworks with different protocols.
Dash has instant transactions and privacy built in... sounds good to me
Dash has instant transactions and privacy built in... sounds good to me
TheDashGuy
Well-known member
PrivateTx? Just call it what it is, don't make people think too much.
edit:
Evan said it best. They don't need names, they are features of Dash and should be called such, we can have nicknames for the features but we should just explain that instant transactions are part of Dash and so on.
edit:
Evan said it best. They don't need names, they are features of Dash and should be called such, we can have nicknames for the features but we should just explain that instant transactions are part of Dash and so on.
flare
Well-known member
I agree, these features should be unnamed in future versions of Dash - a integral part of the package. Whatsapp introduced end-to-end encryption some days ago, did they name it "encryptiX"?
Macrochip
Active member
No because it's default and you can't turn it on or off voluntarily like we can do with IX and DS over the Dash-Qt GUI. I fully agree that names can be ditched when the feature becomes default and not a choice. But until that's the case we still have to worry about naming opt-in features for distinction and marketing purposes.
crowning
Well-known member
That's okay for the documentation, but that can't be put on a checkbox or button of the wallet. For this we need good replacements for Darksend and/or InstantX. IMO InstantX is already quite good, I wouldn't replace it.
I agree with this. I think the "dark" part of "Darksend" is toxic and needs to go as soon as possible. If it means a temporary rebranding that's eventually removed, that's fine with me.
I can only imagine..."Darksent" to "PrivacyProtected" being only the tip of the iceberg on that one..
When it comes to public documentation the naming of various Dash technology is unnecessary, IMO. While the specifics should be easily found by anyone willing to ask/look for it, Jane and Joe Public generally don't care about how it works, they only care that it is easy to use and does what is promised. Just tell the public Dash is private, secure and instant.
95% (!) of users won't change the defaults or want to mess with anything, even to make things more private. (See this article: https://www.uie.com/brainsparks/2011/09/14/do-users-change-their-settings/) IMO PrivacyProtect/DarkSend and InstantX should be the default, invisible to most users while letting them benefit from the privacy, security and speed of Dash.
95% (!) of users won't change the defaults or want to mess with anything, even to make things more private. (See this article: https://www.uie.com/brainsparks/2011/09/14/do-users-change-their-settings/) IMO PrivacyProtect/DarkSend and InstantX should be the default, invisible to most users while letting them benefit from the privacy, security and speed of Dash.
TaoOfSatoshi
Well-known member
I think the point is well taken that in the future, these names won't be needed. However for now, in V12.1, we will need to have these names sorted out. If the marketing whizzes do their jobs and bring people in, I want them to be greeted with an easy to understand wallet. The terms PrivateSend and InstantSend represent their functions well, IMHO PrivacyProtect and InstantX do not.
Once these terms are set, no need to change them again.
In the future it will just be Dash.
Once these terms are set, no need to change them again.
In the future it will just be Dash.
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