Yes, these two things are related.
DASH is envisioned as being a currency platform that will scale to global levels of users.
This is a non trivial task, never before attempted. Bitcoin was an experiment, whether Satoshi was an independent genius or whether he was a Google 20%'er or an intern/analyst at Illuminati HQ doesn't matter, the experiment demonstrated the basic concept of the consensually determined blockchain, but as released, to this day and for the forseeable future is technically far too slow and inefficient to scale beyond an extremely limited environment. PoW is a stop-gap measure at best, I am sure Satoshi did not envision 7 billion people wasting electricity on blockchain security, and/or all those terawatt fuelled integer operations being concentrated via mining pools which circumvent the whole point of distributed consensus.
While DASH has addressed some Bitcoin limitations (privacy and fungibility) and the overlay network of Masternodes allows scope for greater transaction volume and blockchain custodianship far more secure (by many orders of magintude) than even perfectly distributed PoW can ever provide, these are works in progress, arguably still at an early stage, and not yet ready for prime time.
Here then are the principle reasons that I believe make advertising/marketing directed at the public currently premature:
1. Useability of DASH is still far too complex for the non-techie. Public and private keys, backups, etc. are meaningless jargon that the public are not interested in.
2. PoW is never going to scale to global levels. A globally used currency is by definition going to have a very large market cap and needs to be completely robust against blockchain corruption/manipulation/vandalism/terrorism/etc. There are not enough computational devices on Earth to provide this level of security, and there are certainly not enough people who could afford to run them. PoW is exclusive of poorer users, to whom the concept of spending money on otherwise useless to them computer hardware and furthermore having to pay to run it is justifiably alien.
Those poorer users in poorer nations are also arguably the ones who might benefit from more immediately, and adopt more readily, a trustless, corruption proof and above all cheap to use digital currency and its associated services.
3. Aquiring DASH (or any other digital currency) is currently far too tedious a process. While this may be attributed to 3rd party problems with exchanges, regulations, etc. I think there is much more that could be done at a core level to facilitate people's initial and continued access to DASH. Mining is not an option for anyone except geeks with money to spare for hardware and running costs.
Half the world's population is struggling for basic necessities, mining as a means of acquisition excludes these people completely.
4. ...TBC, getting phonetappingitus so will wrap up...
All of the above issues can only be solved by continued technical innovation, for example further development of the Proof of Service model to allow easier access for smaller investors, and there is a long way to go.
My contention therefore is that development of core technology is currently, and will remain for some time, of vastly greater importance than advertising and marketing, and it is on core technology that we should be spending any available budget.
I have said for a long time that any attempt to advertise within the crypto community is pointless, as it's a minute microcosm consisting mostly of what I will here politely characterise as ADD afflicted opportunists, but I feel that until DASH gets a lot closer to actual practicality as a global transaction platform, any effort or money spent on 'mainstream' marketing and advertising is also pointless.
As technical innovation continues, garnering interest from other developers, strategists and potential platform application providers who will in turn publicise DASH in circles of value is important. Advertising to the public at this stage is not, and may even be counterproductive as new users encounter the various problems outlined above and are not just unimpressed but negatively impressed.
REMEMBER: Just because I might not take myself seriously doesn't mean that you don't have to!
DASH is envisioned as being a currency platform that will scale to global levels of users.
This is a non trivial task, never before attempted. Bitcoin was an experiment, whether Satoshi was an independent genius or whether he was a Google 20%'er or an intern/analyst at Illuminati HQ doesn't matter, the experiment demonstrated the basic concept of the consensually determined blockchain, but as released, to this day and for the forseeable future is technically far too slow and inefficient to scale beyond an extremely limited environment. PoW is a stop-gap measure at best, I am sure Satoshi did not envision 7 billion people wasting electricity on blockchain security, and/or all those terawatt fuelled integer operations being concentrated via mining pools which circumvent the whole point of distributed consensus.
While DASH has addressed some Bitcoin limitations (privacy and fungibility) and the overlay network of Masternodes allows scope for greater transaction volume and blockchain custodianship far more secure (by many orders of magintude) than even perfectly distributed PoW can ever provide, these are works in progress, arguably still at an early stage, and not yet ready for prime time.
Here then are the principle reasons that I believe make advertising/marketing directed at the public currently premature:
1. Useability of DASH is still far too complex for the non-techie. Public and private keys, backups, etc. are meaningless jargon that the public are not interested in.
2. PoW is never going to scale to global levels. A globally used currency is by definition going to have a very large market cap and needs to be completely robust against blockchain corruption/manipulation/vandalism/terrorism/etc. There are not enough computational devices on Earth to provide this level of security, and there are certainly not enough people who could afford to run them. PoW is exclusive of poorer users, to whom the concept of spending money on otherwise useless to them computer hardware and furthermore having to pay to run it is justifiably alien.
Those poorer users in poorer nations are also arguably the ones who might benefit from more immediately, and adopt more readily, a trustless, corruption proof and above all cheap to use digital currency and its associated services.
3. Aquiring DASH (or any other digital currency) is currently far too tedious a process. While this may be attributed to 3rd party problems with exchanges, regulations, etc. I think there is much more that could be done at a core level to facilitate people's initial and continued access to DASH. Mining is not an option for anyone except geeks with money to spare for hardware and running costs.
Half the world's population is struggling for basic necessities, mining as a means of acquisition excludes these people completely.
4. ...TBC, getting phonetappingitus so will wrap up...
All of the above issues can only be solved by continued technical innovation, for example further development of the Proof of Service model to allow easier access for smaller investors, and there is a long way to go.
My contention therefore is that development of core technology is currently, and will remain for some time, of vastly greater importance than advertising and marketing, and it is on core technology that we should be spending any available budget.
I have said for a long time that any attempt to advertise within the crypto community is pointless, as it's a minute microcosm consisting mostly of what I will here politely characterise as ADD afflicted opportunists, but I feel that until DASH gets a lot closer to actual practicality as a global transaction platform, any effort or money spent on 'mainstream' marketing and advertising is also pointless.
As technical innovation continues, garnering interest from other developers, strategists and potential platform application providers who will in turn publicise DASH in circles of value is important. Advertising to the public at this stage is not, and may even be counterproductive as new users encounter the various problems outlined above and are not just unimpressed but negatively impressed.
REMEMBER: Just because I might not take myself seriously doesn't mean that you don't have to!