"Border-Free Love" - Live action + VFX DASH Commercial, 2M Views over 6 Months

Pieter Eralith

Pieter Eralith

Member
Hi folks!

This is the new update thread for our Border-Free Love advertising proposal, found here.

Thank you all for your continued support!
 

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Hi everyone!

We're getting to a pretty advanced stage in our editing and VFX process for this ad. Due to contractual restrictions with our actors and their agencies, we cannot redistribute the unfinished ad. If you would like to see the current edit, please send me a PM whereas I will send you a nondisclosure agreement to sign, after which you will get access to the edit.

Thanks!
 
Hi Pieter, is the new logo going to be incorporated into the ad or is it not possible this late in development?
 
dashnode said:
Hi Pieter, is the new logo going to be incorporated into the ad or is it not possible this late in development?
Click to expand...
We've known about the coming change since September, so our artists have been briefed to replace all logos when the new materials once they're signed off.
 
Here it is! This is the pre-Evolution version of Border-Free Love with finalized VFX, including the new logo on our bird! The confirmation of an Evolution release date, will bring multilanguage text translation and voice-overs and a new call-to-action screen at the end.

 
Last edited:
Hi Dash Nation!

I have an update for everyone regarding this project:

Eralith Studios has had a busy 2018, and we want to thank everyone for their continued support, as well as congratulate the DAO on the continued success of new and ongoing proposals.

We’ve been relatively quiet in the past few months regarding our Dash project, in equal parts due to waiting for the right conditions to distribute the Border Free Love commercial, as well as growing our Cape Town studio full-time and experiencing other forms of career growth.

This resulted in the paid distribution of Border Free Love being pushed back further than we wanted. A few factors contributed to this delay:
  • A persistent bear market for most of 2018 led us to delay converting the distribution budget of 300 DASH into fiat, as we were waiting for the market to recover and get the maximum value out of the Dash we were allocated.
  • Our targeted release window was intended to hit at the same time as a complete Evolution wallet, and we were holding out to use this as an advertisement for a 1.0 version of an official Evolution wallet. We will now promote the existing Dash wallet instead.
  • Facebook and Google banned cryptocurrency ads on their platform right after we finished production, with only some parts of the bans being walked back over the course of several months.
  • Our deal with our talent agency meant if we waited to officially distribute the ad on a large scale, we could get more mileage out of the funds spent licensing the actors as we technically have a year of broadcast rights.
  • The developing situation of Dash in Latin America has shifted our focus.
With the reduced value of our distribution budget, our new strategy entails:

  • Run a small Facebook campaign, and then deposit all distribution funds once the ads are approved for the platform.
  • Focus 100% of our distribution budget on targeting Venezuelan, Colombian and other Latin American consumers until the 1st of April, pending a usage extension by the talent agency.
  • Provide the existing Spanish, Portuguese and Filipino translations of the ad free for community use and viral marketing.

Overall, we are extremely grateful that we were able to produce a high-quality commercial at the peak of the market, and going forward we’re excited to officially get this out there in front of thousands of consumers.

Thanks again for your continued support. We can’t wait to see what 2019 holds for Dash!
 
After Monday, the 7th of January, the new edits of the ad will be available in high resolution for anyone who wants to publicly broadcast them. There will be an indemnity form so we stay compliant to usage laws, but in the meantime, share the videos as much as you like on social media!

fb.com/dashadverts
 
We are (Finally) LIVE! After struggling with Facebook red tape and having given up entirely on YouTube, we removed all mention of cryptocurrency in our tags, and by luck, got approved by YouTube!

Over the next month, we're going to pour in as much of our distribution budget as we can, directing thousands of clicks to the Latin American download and live help pages for Dash, ending on the 1st of April.

We are still working with our partners to try and get through the Facebook approval process (which is operated entirely by bots and no human support), but in the meantime, please enjoy the full Spanish version of Border-Free love (Portuguese and English is available on the channel):


Thanks to everyone for your continued support! Let's deliver the message of Border-Free Love to the people of Venezuela and Colombia!
 

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