Ben Swann
New member
UPDATE - PROPOSAL IS LIVE: Following the encouraging feedback from the forum, I decided to submit my proposal yesterday (12/23). The proposal is not showing on Dash Central yet, but you can vote on the proposal here: https://www.dashninja.pl/proposalde...3bbc922ceed1edc246dcf6e0692777c920440f32de816
Below is the final proposal that has been submitted.
Thank you for your support on this project!
- B
Bring Ben Swann’s Reality Check Show Back on the Air with Dash as the Sole Sponsor.
Summary
We propose that just as DASH is creating disruption in the financial world, it now creates disruption in the media world by bringing back to the masses Reality Check with Ben Swann. As the sole sponsor of Reality Check, DASH will be branded and tied to what is one of the most successful news segments in the world. Our hope is to establish and sustain a long-term partnership, and we would be honored to be an enduring ambassador of Dash.
Reality Check with Ben Swann is a news and information segment that paved the way in covering stories mainstream media misrepresented or simply deceived the public about in the United States and around the world. In 2016, Reality Check with Ben Swann had 110 Million video views on Facebook and outperformed media giants such as VICE News.
About Ben Swann
I have 18 years of experience in journalism, behind and in front of the camera. I became drawn to covering under-reported issues and events early on in my career, particularly during my time covering the drug war in Mexico when I realized that the war on drugs was being misrepresented and most mainstream media had no interest in upholding their commitment to sharing the truth with the public. I’ve received two Emmy awards and two Edward R. Murrow awards, as well as several AP awards from my time in Texas and New Mexico.
While I am relatively new to Dash, I am not new to the cryptocurrency community. I’ve been discussing Bitcoin since 2013, longer and more thoroughly than most journalists in the media, in my own reporting as well as during my appearance at the Texas Bitcoin Conference in 2014. My experience stands in contrast to the majority of mainstream media, which is scrambling to catch up on coverage largely because cryptocurrency has become so accessible and attractive that they can no longer ignore it. However, the majority of media corporations fail to objectively and accurately report on this industry.
Benefits to Dash
We have the ability to bring Dash to a vastly larger audience than ever before. Reality Check episodes dive into subjects that are embraced and heavily recirculated by an enormous and diverse crowd. This crowd comes from widely varying political, social and geographic backgrounds and they range from individuals who have spent a great deal of their own time on research to individuals who are learning about these subjects for the first time, and the subject of cryptocurrency is no exception. The promotion of Dash will fit seamlessly with our reporting: while our audience is diverse, it shares a common passion for disruption in the media as well as a mindset that embraces disruptive technologies like cryptocurrency.
We have the advantage of both a huge audience and existing experience in speaking to the public about cryptocurrency. Using the same footprint that has helped Reality Check and Truth In Media episodes reach hundreds of millions of viewers, we will be able to integrate Dash and crypto within our videos as well as bring those topics to live events at a more intimate level with the public. Our team is ready to pick up where we left off, and we will work closely with Dash to develop and execute a successful Dash branding strategy for events, video and other content.
Deliverables and Funding Breakdown
Ben Swann announces his partnership with Dash video. Huge viral potential.
2 to 5 minute video with Ben announcing his return.
Reality Check Sponsorship
This team will work solely to build partnerships with websites to distribute Dash sponsored Reality Checks. Third party sites and properties will be able to monetize the video, but may not take out the Dash sponsor part of the video. This will lead to more media outlets wanting to show the Reality Checks and a larger audience for Dash.
Ben Swann/Team at 3 Crypto/Blockchain events. Ben Swann and team go to one, US based, blockchain conference a month (3 total) to promote Dash. Live stream on Facebook and Youtube for 30/60 mins with TiM/Reality Check/Dash backdrop. Social promotion before and after the event. The events have not been picked yet, and we would love the Dash community’s feedback on where in the US you would like us to go.
Exclusive sponsor of Truth In Media website. Up to 4 banners per page with estimated impressions of 1,000,000 per banner.
Co-branded merch. Ben Swann’s Reality Check Powered By Dash merch to give away to fans. T-shirts, decals, stickers, etc.
Mention Dash. Ben and team, while being interviewed by other press, will mention Dash is the reason Ben was able to come back. Upon return, we have a tentative interview with a well known podcaster.
Sponsor/Event Dash Discounts: Discounts for sponsors of other TiM properties and TiM events will receive discounts if they pay in Dash.
Project investment: Three months 800 Dash/month (based on 30 day moving average)
Dealing with Price Fluctuations
We will save some for when and if there is a dip in the price of Dash. When Dash is performing well, we will add to advertising budget for Dash sponsored content, if there is a huge upswing create other Dash sponsored content.
Project Updates to be Expected by the Community
We will provide a monthly KPI report. The KPI report will include banner impressions, clicks, video plays and social media engagement and reach.
Projected Timeline:
Jan: Studio set up, Announcement video, Truth In Media crypto section launched, first blockchain event, media interviews Ben. Studio relocation with updates from Ben wearing Dash item, updates “powered by Dash”. Updates would be on the website and social media in the form of videos, images, and Instagram/Facebook “Stories”.
Feb - April: 24 Reality Check with Ben Swann’s released.
I would love to hear your feedback on the proposal.
- B
Below is the final proposal that has been submitted.
Thank you for your support on this project!
- B
Bring Ben Swann’s Reality Check Show Back on the Air with Dash as the Sole Sponsor.
Summary
We propose that just as DASH is creating disruption in the financial world, it now creates disruption in the media world by bringing back to the masses Reality Check with Ben Swann. As the sole sponsor of Reality Check, DASH will be branded and tied to what is one of the most successful news segments in the world. Our hope is to establish and sustain a long-term partnership, and we would be honored to be an enduring ambassador of Dash.
Reality Check with Ben Swann is a news and information segment that paved the way in covering stories mainstream media misrepresented or simply deceived the public about in the United States and around the world. In 2016, Reality Check with Ben Swann had 110 Million video views on Facebook and outperformed media giants such as VICE News.
About Ben Swann
I have 18 years of experience in journalism, behind and in front of the camera. I became drawn to covering under-reported issues and events early on in my career, particularly during my time covering the drug war in Mexico when I realized that the war on drugs was being misrepresented and most mainstream media had no interest in upholding their commitment to sharing the truth with the public. I’ve received two Emmy awards and two Edward R. Murrow awards, as well as several AP awards from my time in Texas and New Mexico.
While I am relatively new to Dash, I am not new to the cryptocurrency community. I’ve been discussing Bitcoin since 2013, longer and more thoroughly than most journalists in the media, in my own reporting as well as during my appearance at the Texas Bitcoin Conference in 2014. My experience stands in contrast to the majority of mainstream media, which is scrambling to catch up on coverage largely because cryptocurrency has become so accessible and attractive that they can no longer ignore it. However, the majority of media corporations fail to objectively and accurately report on this industry.
Benefits to Dash
We have the ability to bring Dash to a vastly larger audience than ever before. Reality Check episodes dive into subjects that are embraced and heavily recirculated by an enormous and diverse crowd. This crowd comes from widely varying political, social and geographic backgrounds and they range from individuals who have spent a great deal of their own time on research to individuals who are learning about these subjects for the first time, and the subject of cryptocurrency is no exception. The promotion of Dash will fit seamlessly with our reporting: while our audience is diverse, it shares a common passion for disruption in the media as well as a mindset that embraces disruptive technologies like cryptocurrency.
We have the advantage of both a huge audience and existing experience in speaking to the public about cryptocurrency. Using the same footprint that has helped Reality Check and Truth In Media episodes reach hundreds of millions of viewers, we will be able to integrate Dash and crypto within our videos as well as bring those topics to live events at a more intimate level with the public. Our team is ready to pick up where we left off, and we will work closely with Dash to develop and execute a successful Dash branding strategy for events, video and other content.
Deliverables and Funding Breakdown
Ben Swann announces his partnership with Dash video. Huge viral potential.
2 to 5 minute video with Ben announcing his return.
Reality Check Sponsorship
- Dash will be the sole sponsor of Reality Check for the duration of this sponsorship.
- Estimated 30M video views, 75M social impressions. Those estimates are organic views and impressions. The estimated video views and impressions do not include views and impressions gained through advertising. Videos will be uploaded to Facebook, YouTube, DTube, LBRY, Amazon Prime, Roku, embedded on Steemit and News Websites. Episode teasers will be posted to Instagram and Twitter. These will be in video or image format.
- Sponsorship includes:
- Lower third bug. “Ben Swann’s Reality Check Powered By Dash” and will be seen on all platforms listed above and more as we expand our network.
- Facebook “handshake” on every video sponsored by Dash. This means extra exposure for Dash. Learn more about a Facebook handshake here: https://www.socialmediaexaminer.com/facebook-branded-content-what-marketers-need-to-know/
- Link in the description of the Youtube, DTube, and LBRY if available
- 5 second intro. Example “Reality Check is powered by Dash digital currency” after the intro to the Reality Check segment.
- Lower third bug. “Ben Swann’s Reality Check Powered By Dash” and will be seen on all platforms listed above and more as we expand our network.
- There will be two Reality Checks a week; Every Tuesday and Thursday unless the date lands on a US holiday. Then Reality Check’s marketing department will decide what day to release that Reality Check on.
- Videos will cover topical US and World issues and will be 2 to 5 minutes long.
- A total of 24 episodes will be sponsored.
- This money would be used to advertise videos sponsored by Dash as well as articles that were written about Dash on TiM. For example: one of the first articles on the Dash sponsored crypto section of TiM, will be an article about how to buy Dash. Estimated 15,000,000 to 30,000,000+ more impressions for Dash.
This team will work solely to build partnerships with websites to distribute Dash sponsored Reality Checks. Third party sites and properties will be able to monetize the video, but may not take out the Dash sponsor part of the video. This will lead to more media outlets wanting to show the Reality Checks and a larger audience for Dash.
Ben Swann/Team at 3 Crypto/Blockchain events. Ben Swann and team go to one, US based, blockchain conference a month (3 total) to promote Dash. Live stream on Facebook and Youtube for 30/60 mins with TiM/Reality Check/Dash backdrop. Social promotion before and after the event. The events have not been picked yet, and we would love the Dash community’s feedback on where in the US you would like us to go.
Exclusive sponsor of Truth In Media website. Up to 4 banners per page with estimated impressions of 1,000,000 per banner.
Co-branded merch. Ben Swann’s Reality Check Powered By Dash merch to give away to fans. T-shirts, decals, stickers, etc.
Mention Dash. Ben and team, while being interviewed by other press, will mention Dash is the reason Ben was able to come back. Upon return, we have a tentative interview with a well known podcaster.
Sponsor/Event Dash Discounts: Discounts for sponsors of other TiM properties and TiM events will receive discounts if they pay in Dash.
Project investment: Three months 800 Dash/month (based on 30 day moving average)
Dealing with Price Fluctuations
We will save some for when and if there is a dip in the price of Dash. When Dash is performing well, we will add to advertising budget for Dash sponsored content, if there is a huge upswing create other Dash sponsored content.
Project Updates to be Expected by the Community
We will provide a monthly KPI report. The KPI report will include banner impressions, clicks, video plays and social media engagement and reach.
Projected Timeline:
Jan: Studio set up, Announcement video, Truth In Media crypto section launched, first blockchain event, media interviews Ben. Studio relocation with updates from Ben wearing Dash item, updates “powered by Dash”. Updates would be on the website and social media in the form of videos, images, and Instagram/Facebook “Stories”.
Feb - April: 24 Reality Check with Ben Swann’s released.
I would love to hear your feedback on the proposal.
- B
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