Mark R
New member
Proposal Summary:
Original Document - Google Drive Link
https://drive.google.com/open?id=1iOkCCh5g4h0J8dTOhhzupoT8CYZsvQafd-sXKt1sPqU
The HWY Bar Road Trip project will promote the adoption of Dash in high-volume California cannabis retail locations. The project will coincide with the launch of the HWY Bar product line and the onset of recreational use laws in CA.
The proposed funds will help offset costs for the planning and execution of the “HWY Road Trip,” a 30-day journey in a HWY/Dash co-branded Airstream, which will visit approximately 90 high volume dispensaries (from San Diego to the Bay Area) over the course of the trip. At each stop, the HWY team will put on a 2 hour “customer appreciation” event, where patients, recreational consumers, and dispensaries will sample and be educated on the bars. Orders will be placed and fulfilled, and the fun will be documented and disseminated on numerous media sources.
HWY Bars will be sold exclusively through CannTrade, the wholesale cannabis marketplace which has a contract with Dash (whereby Dash is the only digital currency accepted on the platform). Businesses on CannTrade will be equipped with Dash-ready accounts and be incentivized to transact in Dash, while consumers will be motivated to download a Dash Wallet and purchase using Dash.
Dispensaries will receive a 2-for-1 deal on HWY Bar boxes if they pay using Dash. To make this as easy as possible, a Dash ATM will be transported on the Airstream to ensure the transactions can happen anywhere, and with ease. Additionally, any patient/consumer that downloads a Dash Wallet will receive a “buy 1 get 1” coupon to use when they make their purchase at the dispensary counter.
As a product, HWY Bars have unique advantages, from manufacturing capacity and production costs, to well established distribution companies signed on to carry them, to flavors and nutrition otherwise unavailable in a cannabis-infused product. (See the video of High Times Top Chef and HWY recipe designer Brandon Allen below to learn more about the bars).
The last crucial element of this proposal is the marketing and media exposure this project can bring. The Road Trip is a month long event that will require outreach and coverage via social and cannabis specific media, before, during, and after the event. This project will enlist the services of two of the most effective media companies in the Cannabis space, CFN Media (http://www.cfnmedia.com) and Cannabis Radio (http://www.cannabisradio.com), each who have wide reach in the B2B and B2C markets.
We expect the HWY Bar Road Trip to be highly successful in moving bars and increasing awareness and adoption of Dash at both a B2B and B2C level.
We are seeking a one time payment of 358 Dash (~$158,000) to help fund this project. You can learn more about the HWY Partners Brandon Allen and Mark Restelli below (end of the proposal), and visit the HWY website here: https://www.hwybrand.com We look forward to hearing your thoughts and fielding any questions the network may have.
Disclosure: Mark Restelli, one of the partners at HWY, is also a co-founder of CannTrade, a business that has had a previous budget proposal approved by Dash. CannTrade is currently in the process of integrating with Alt Thirty Six to allow for the use of Dash for transactions on the CannTrade platform. That integration will be completed in January 2018. We assert that crossover is a positive, and that the convergence of three companies (Alt Thirty-Six, CannTrade, and HWY), each offering separate value and applying pressure from a different angle will help drive Dash adoption more effectively.
HWY Bar
Bar Concept and Design
Edibles are one of the fastest growing segments in the 7 billion dollar cannabis retail market, which is projected to hit 20 billion by 2021. Much of the projected growth is based on expanding recreational legalization, which will bring new waves of consumers to the market.
HWY is branded as an active lifestyle brand with mass appeal and is especially well positioned to capture the imagination of novice and experienced consumers alike. While the general population is becoming more curious about and aware of the health benefits found in compounds within cannabis, the industry has been producing edibles that pair beneficial cannabinoids with unhealthy ingredients. The central value proposition behind HWY is that the bars offer a high quality, popular class of product (Hemp-nut Granola bars) with healthy, whole ingredients that enhance (rather than detract from) the beneficial properties of cannabinoids.
As a bonus, HWY will be able to offer a superior product at a price point significantly lower than consumers are used to seeing on dispensary shelves.
Learn about the concept, design, and flavors from the bars’ creator, High Times Top Chef Brandon Allen, in the video below:
The Competitive Advantage -- Why the Bars will Flourish in CA
The HWY Bar’s parent company (Plant 2 Products Collective) possesses a manufacturing facility in Mammoth Lakes, CA, and has secured both manufacturing and distribution licenses from the city. Because it is already fully licensed by the municipality and in good standing, HWY is positioned to be among the earliest businesses to secure state licensure once the state of California begins issuing licenses in 2018.
The HWY Manufacturing Facility is outfitted with a fully automated continuous bar production line with the capacity to produce 2000 bars per hour. Because of production volume and automation, HWY is able to produce a bar with high quality, whole ingredients while keeping production costs down (between $0.79 - $0.88 per bar).
In a B2B market where price is king, HWY will be able to sell boxes to dispensaries at the highly competitive price of 3 dollars per bar. The MSRP in stores will be set at $6, an inexpensive price for any product at a dispensary, as generally the only items for under $10 are hard candies, akin to jolly ranchers or lollipops.
Because the quality of the product is so high, the class of product (Infused Hemp-nut Granola Bars) is unique to the market, and the offer price is low, we expect retailers and consumers to be excited to make purchases. And we are not the only ones. After hearing the business specs, learning about the bars, and tasting the flavors for themselves, highly successful distributors (Highlanders Distribution, Cathedral Distribution, and Speedweed) have eagerly agreed to carry the HWY Bar products.
The Launch and Road Trip
But we want to introduce the state to HWY ourselves. We want to meet our customers face to face--and we want them to use Dash to buy.
To launch the product, HWY plans to embark on a 30 day road trip that will begin in March, 2018. The HWY team will travel the CA Coast in a wrapped and HWY/Dash co-branded Airstream (mock-ups below), from San Diego to the Bay Area, visiting an average of 3 dispensaries a day (~90 top-notch shops over the entirety of the trip).
The team will spend ~1 week in San Diego and Orange County, ~ 2 weeks in Greater Los Angeles, and ~9 days in the Bay Area. In all regions, the trip will target high volume dispensaries.
For each visit, HWY will coordinate a “Consumer Appreciation” event, where consumers and dispensary agents will sample and be educated on the bars, Dash, and how to purchase using the digital currency. All purchases that occur will be through CannTrade, the Wholesale Cannabis Marketplace which supports Dash currency.
Original Document - Google Drive Link
https://drive.google.com/open?id=1iOkCCh5g4h0J8dTOhhzupoT8CYZsvQafd-sXKt1sPqU
The HWY Bar Road Trip project will promote the adoption of Dash in high-volume California cannabis retail locations. The project will coincide with the launch of the HWY Bar product line and the onset of recreational use laws in CA.
The proposed funds will help offset costs for the planning and execution of the “HWY Road Trip,” a 30-day journey in a HWY/Dash co-branded Airstream, which will visit approximately 90 high volume dispensaries (from San Diego to the Bay Area) over the course of the trip. At each stop, the HWY team will put on a 2 hour “customer appreciation” event, where patients, recreational consumers, and dispensaries will sample and be educated on the bars. Orders will be placed and fulfilled, and the fun will be documented and disseminated on numerous media sources.
HWY Bars will be sold exclusively through CannTrade, the wholesale cannabis marketplace which has a contract with Dash (whereby Dash is the only digital currency accepted on the platform). Businesses on CannTrade will be equipped with Dash-ready accounts and be incentivized to transact in Dash, while consumers will be motivated to download a Dash Wallet and purchase using Dash.
Dispensaries will receive a 2-for-1 deal on HWY Bar boxes if they pay using Dash. To make this as easy as possible, a Dash ATM will be transported on the Airstream to ensure the transactions can happen anywhere, and with ease. Additionally, any patient/consumer that downloads a Dash Wallet will receive a “buy 1 get 1” coupon to use when they make their purchase at the dispensary counter.
As a product, HWY Bars have unique advantages, from manufacturing capacity and production costs, to well established distribution companies signed on to carry them, to flavors and nutrition otherwise unavailable in a cannabis-infused product. (See the video of High Times Top Chef and HWY recipe designer Brandon Allen below to learn more about the bars).
The last crucial element of this proposal is the marketing and media exposure this project can bring. The Road Trip is a month long event that will require outreach and coverage via social and cannabis specific media, before, during, and after the event. This project will enlist the services of two of the most effective media companies in the Cannabis space, CFN Media (http://www.cfnmedia.com) and Cannabis Radio (http://www.cannabisradio.com), each who have wide reach in the B2B and B2C markets.
We expect the HWY Bar Road Trip to be highly successful in moving bars and increasing awareness and adoption of Dash at both a B2B and B2C level.
We are seeking a one time payment of 358 Dash (~$158,000) to help fund this project. You can learn more about the HWY Partners Brandon Allen and Mark Restelli below (end of the proposal), and visit the HWY website here: https://www.hwybrand.com We look forward to hearing your thoughts and fielding any questions the network may have.
Disclosure: Mark Restelli, one of the partners at HWY, is also a co-founder of CannTrade, a business that has had a previous budget proposal approved by Dash. CannTrade is currently in the process of integrating with Alt Thirty Six to allow for the use of Dash for transactions on the CannTrade platform. That integration will be completed in January 2018. We assert that crossover is a positive, and that the convergence of three companies (Alt Thirty-Six, CannTrade, and HWY), each offering separate value and applying pressure from a different angle will help drive Dash adoption more effectively.
HWY Bar
Bar Concept and Design
Edibles are one of the fastest growing segments in the 7 billion dollar cannabis retail market, which is projected to hit 20 billion by 2021. Much of the projected growth is based on expanding recreational legalization, which will bring new waves of consumers to the market.
HWY is branded as an active lifestyle brand with mass appeal and is especially well positioned to capture the imagination of novice and experienced consumers alike. While the general population is becoming more curious about and aware of the health benefits found in compounds within cannabis, the industry has been producing edibles that pair beneficial cannabinoids with unhealthy ingredients. The central value proposition behind HWY is that the bars offer a high quality, popular class of product (Hemp-nut Granola bars) with healthy, whole ingredients that enhance (rather than detract from) the beneficial properties of cannabinoids.
As a bonus, HWY will be able to offer a superior product at a price point significantly lower than consumers are used to seeing on dispensary shelves.
Learn about the concept, design, and flavors from the bars’ creator, High Times Top Chef Brandon Allen, in the video below:
The Competitive Advantage -- Why the Bars will Flourish in CA
The HWY Bar’s parent company (Plant 2 Products Collective) possesses a manufacturing facility in Mammoth Lakes, CA, and has secured both manufacturing and distribution licenses from the city. Because it is already fully licensed by the municipality and in good standing, HWY is positioned to be among the earliest businesses to secure state licensure once the state of California begins issuing licenses in 2018.
The HWY Manufacturing Facility is outfitted with a fully automated continuous bar production line with the capacity to produce 2000 bars per hour. Because of production volume and automation, HWY is able to produce a bar with high quality, whole ingredients while keeping production costs down (between $0.79 - $0.88 per bar).
In a B2B market where price is king, HWY will be able to sell boxes to dispensaries at the highly competitive price of 3 dollars per bar. The MSRP in stores will be set at $6, an inexpensive price for any product at a dispensary, as generally the only items for under $10 are hard candies, akin to jolly ranchers or lollipops.
Because the quality of the product is so high, the class of product (Infused Hemp-nut Granola Bars) is unique to the market, and the offer price is low, we expect retailers and consumers to be excited to make purchases. And we are not the only ones. After hearing the business specs, learning about the bars, and tasting the flavors for themselves, highly successful distributors (Highlanders Distribution, Cathedral Distribution, and Speedweed) have eagerly agreed to carry the HWY Bar products.
The Launch and Road Trip
But we want to introduce the state to HWY ourselves. We want to meet our customers face to face--and we want them to use Dash to buy.
To launch the product, HWY plans to embark on a 30 day road trip that will begin in March, 2018. The HWY team will travel the CA Coast in a wrapped and HWY/Dash co-branded Airstream (mock-ups below), from San Diego to the Bay Area, visiting an average of 3 dispensaries a day (~90 top-notch shops over the entirety of the trip).
The team will spend ~1 week in San Diego and Orange County, ~ 2 weeks in Greater Los Angeles, and ~9 days in the Bay Area. In all regions, the trip will target high volume dispensaries.
For each visit, HWY will coordinate a “Consumer Appreciation” event, where consumers and dispensary agents will sample and be educated on the bars, Dash, and how to purchase using the digital currency. All purchases that occur will be through CannTrade, the Wholesale Cannabis Marketplace which supports Dash currency.