Pieter Eralith
Member
I just wanted to swing by make an update post on behalf of our team.
If you have not met us at Eralith yet, please have a gander at our first ad campaign:
https://www.dashcentral.org/p/Dash_YouTube_Marketing_Campaign
We are just coming off the heels of this round of voting, and being close to being funded, we are rearing to get started planning our next YouTube commercial.
In light of discussions with fellow community members, we've made some decisions:
Because this is very much a community funded process, we thought it imperative to talk a little bit about how we see our commercial pitches working from now on. Since we are not a traditional advertising agency, we have the freedom to do things a little differently, and we think it will bear fruit creatively.
Regarding community input, we have decided that we will submit our pitches directly to the forums to be vetted by the community.
We will not be performing public story roundtables per sè, as this would make the process unnecessarily long and messy.
We will instead create pitch threads, and submit multiple storyboards with accompanying treatment documents. We will then ask you guys to vote on your favourites. We will be consistently targeting the same message: “Dash is the superior cryptocurrency.”, but simultaneously looking at different storytelling methods for delivering said message. It might be that a lot of members gravitate towards a certain story, but prefer a different treatment.
As production progresses, we will continuously update our pitch threads with new animatics and WIP’s to illustrate our progress and allow for feedback to heighten our message.
We do want to build our capacity for longform campaigns, so once we establish characters the community is on board with, we will use them repeatedly, which will reduce production costs.
Once production is finished/nearly finished on the selected ad, we will submit our pre-proposal as usual and wrap production before submitting the final proposal.
We are confident that by adopting this approach we can create a process that bolsters our community and adds exposure to the analog and digital campaigns of our fellow community members.
Let us know what you think, and thank you for your continued support!
If you have not met us at Eralith yet, please have a gander at our first ad campaign:
https://www.dashcentral.org/p/Dash_YouTube_Marketing_Campaign
We are just coming off the heels of this round of voting, and being close to being funded, we are rearing to get started planning our next YouTube commercial.
In light of discussions with fellow community members, we've made some decisions:
Because this is very much a community funded process, we thought it imperative to talk a little bit about how we see our commercial pitches working from now on. Since we are not a traditional advertising agency, we have the freedom to do things a little differently, and we think it will bear fruit creatively.
Regarding community input, we have decided that we will submit our pitches directly to the forums to be vetted by the community.
We will not be performing public story roundtables per sè, as this would make the process unnecessarily long and messy.
We will instead create pitch threads, and submit multiple storyboards with accompanying treatment documents. We will then ask you guys to vote on your favourites. We will be consistently targeting the same message: “Dash is the superior cryptocurrency.”, but simultaneously looking at different storytelling methods for delivering said message. It might be that a lot of members gravitate towards a certain story, but prefer a different treatment.
As production progresses, we will continuously update our pitch threads with new animatics and WIP’s to illustrate our progress and allow for feedback to heighten our message.
We do want to build our capacity for longform campaigns, so once we establish characters the community is on board with, we will use them repeatedly, which will reduce production costs.
Once production is finished/nearly finished on the selected ad, we will submit our pre-proposal as usual and wrap production before submitting the final proposal.
We are confident that by adopting this approach we can create a process that bolsters our community and adds exposure to the analog and digital campaigns of our fellow community members.
Let us know what you think, and thank you for your continued support!
