Well Libra is losing lots of it's project associates like paypal, visa, mastercard or mercadopago which are projects dedicated to payment methods so i think THAT specifically makes it lose lot of value.
They Still got lots of endorsement partners (Important ones) like Vodafone or spotify of uber Tho.
In general i think Libra will make the crypto space more visible for NoCoiners. Once they understand digital currencies with Facebook's coin then they will probably migrate to other Cryptos with better features like Dash for example.