Youtube Campaign report, week 1
Hi everybody!
This is the promised first weekly report for the Eralith Studios YouTube ad campaign. Later reports will be posted in this same thread. We will also copy the reports to the original proposal thread at Dashcentral.org.
TL/DR
Report date: June 16, 2017
Campaign cost to date: $491.19
Impressions: 98,948
Interactions: 16 649
Interaction rate: 16.82%
Average cost per interaction (CPV): $0.03
Clicks: 303
Click through rate (CRT): 0.34%
Cost per click (CPC): $1.61
Interesting observations
Adsense reports that the campaign is limited by budget. This means that there is scope for spending more money on the same keywords at the same price.
“How to Bitcoin” is by far the most effective keyword. This means that there is a huge new population of people interested in Bitcoin. Targeting them should be a priority.
The most views come from India and the global south. This may be due to:
1) The ad: Dash: Private Instant Cash.
The ad runs in-line before YouTube videos, and the respondent may click away from the video after 5 seconds.
2) The Budget
In our proposal, we budgeted $1 500.00 at $ 50 per day for 30 days. Because of the appreciation of Dash between proposal submittal and payout, we were able to pay $ 2 180.00 into the DashAds YouTube account on June 5, 2017.
3) Campaign settings
3.1) Daily budget.
We decided to keep the daily budget at $50 but to extend the campaign beyond 30 days until the $ 2 180.00 is spent.
3.2) Landing page.
We tried to link the video to Dash.org, but the YouTube algorithm would not allow the link since our keywords contained the word “Bitcoin” and the word “Bitcoin” does not appear on any Dash.org page. The YouTube algorithm regards a landing page that is relevant to the keywords a high-quality landing page, and one that is not relevant to the keywords a low-quality landing page. The quality of the landing page is used in calculating the ad’s position in the keyword auction.
We were therefore compelled to create a new website as the landing page, for the purpose of paying less per view and to redirect interested respondents to Dash.org. In order to be able to link to the page, the word “Bitcoin” had to be included on the page.
The landing page is here. Note that it serves only as a proxy to redirect people to Dash.org.
https://dash-digitalcash.com/
3.3) Demographics targeted
Language: We limited the campaign to English speakers only, since the ad is in English.
Countries: The whole world.
Age: 18-65 years of age.
Gender: All
3.4) Keywords
We wanted to reach Bitcoin users, especially people who are new to Bitcoin since the ad compares Dash to Bitcoin. The ad would not have meaning to people without that context.
4) Results. (reported on June 16, 2017)
These results are from June 5, 2017, to June 16, 2017. We had some technical hiccups in the first day or so of running the ad and had to pause it for a day to sort things out. (June 6-7) Fortunately, we caught the problems early and the campaign is now running exactly as planned.
4.1) Campaign cost to date:
$491.19
4.2) Impressions
“Impressions” refers to the times that the video ran for at least 5 seconds before a YouTube video. What is important, is that this particular ad contains the full message in the first 5 seconds. Every single impression, therefore, has the ability to deliver the full message!
Impressions: 98,948
We believe that flashing our message 100 000 times to Bitcoin users for the amount spent is an absolute bargain.
4.3) Interactions
“Interactions” refers to the times that the respondent allowed the ad to run at least 30 seconds. Since this ad is only 22 seconds long it means that the whole ad was watched.
Interactions: 16 649
Interaction rate: 16.82%
Average cost per interaction: $0.03
4.4) Clicks
Clicks: 303
Click through rate (CRT): 0.34%
Cost per click (CPC): $1.61
4.5) Keywords
Here are some of our best performing keywords:
4.5.1) “how to bitcoin”
Maximum bid: $0.10
Impressions: 63,096
Views: 9,603
View rate: 15.22%
Avg cost per view: $0.04
4.5.2) “bitcoin”
Maximum bid: $0.10
Impressions: 4,342
Views: 833
View rate: 19.18%
Avg cost per view: $0.04
4.5.3) “uasf”
Maximum bid: $0.10
Impressions: 1,237
Views: 223
View rate: 18.03%
Avg cost per view: $0.04
4.5.4) “bitcoin explained”
Maximum bid: $0.10
Impressions: 105
Views: 19
View rate: 18.10%
Avg cost per view: $0.04
4.6) YouTube analytics
This differs from the Google Adsense analytics above because it does not report on the campaign but on the performance of the video itself. The difference in views represents the number of times the video was shown organically (i.e. not as part of the paid campaign.)
4.6.1) Views: 17,710
4.6.2) Geographies
India: 30%
Mexico: 7.4%
United States: 7%
Brazil: 4.9%
Vietnam: 3.2%
4.6.3) Gender
Male: 84%
Female: 16%
Hi everybody!
This is the promised first weekly report for the Eralith Studios YouTube ad campaign. Later reports will be posted in this same thread. We will also copy the reports to the original proposal thread at Dashcentral.org.
TL/DR
Report date: June 16, 2017
Campaign cost to date: $491.19
Impressions: 98,948
Interactions: 16 649
Interaction rate: 16.82%
Average cost per interaction (CPV): $0.03
Clicks: 303
Click through rate (CRT): 0.34%
Cost per click (CPC): $1.61
Interesting observations
Adsense reports that the campaign is limited by budget. This means that there is scope for spending more money on the same keywords at the same price.
“How to Bitcoin” is by far the most effective keyword. This means that there is a huge new population of people interested in Bitcoin. Targeting them should be a priority.
The most views come from India and the global south. This may be due to:
- Keywords targeting the global south may be cheaper.
- There is much more interest in the global south in alternative currencies. India specifically is interesting, since the government outlawed larger cash denominations a few months ago. We believe this to be the main reason.
1) The ad: Dash: Private Instant Cash.
The ad runs in-line before YouTube videos, and the respondent may click away from the video after 5 seconds.
2) The Budget
In our proposal, we budgeted $1 500.00 at $ 50 per day for 30 days. Because of the appreciation of Dash between proposal submittal and payout, we were able to pay $ 2 180.00 into the DashAds YouTube account on June 5, 2017.
3) Campaign settings
3.1) Daily budget.
We decided to keep the daily budget at $50 but to extend the campaign beyond 30 days until the $ 2 180.00 is spent.
3.2) Landing page.
We tried to link the video to Dash.org, but the YouTube algorithm would not allow the link since our keywords contained the word “Bitcoin” and the word “Bitcoin” does not appear on any Dash.org page. The YouTube algorithm regards a landing page that is relevant to the keywords a high-quality landing page, and one that is not relevant to the keywords a low-quality landing page. The quality of the landing page is used in calculating the ad’s position in the keyword auction.
We were therefore compelled to create a new website as the landing page, for the purpose of paying less per view and to redirect interested respondents to Dash.org. In order to be able to link to the page, the word “Bitcoin” had to be included on the page.
The landing page is here. Note that it serves only as a proxy to redirect people to Dash.org.
https://dash-digitalcash.com/
3.3) Demographics targeted
Language: We limited the campaign to English speakers only, since the ad is in English.
Countries: The whole world.
Age: 18-65 years of age.
Gender: All
3.4) Keywords
We wanted to reach Bitcoin users, especially people who are new to Bitcoin since the ad compares Dash to Bitcoin. The ad would not have meaning to people without that context.
4) Results. (reported on June 16, 2017)
These results are from June 5, 2017, to June 16, 2017. We had some technical hiccups in the first day or so of running the ad and had to pause it for a day to sort things out. (June 6-7) Fortunately, we caught the problems early and the campaign is now running exactly as planned.
4.1) Campaign cost to date:
$491.19
4.2) Impressions
“Impressions” refers to the times that the video ran for at least 5 seconds before a YouTube video. What is important, is that this particular ad contains the full message in the first 5 seconds. Every single impression, therefore, has the ability to deliver the full message!
Impressions: 98,948
We believe that flashing our message 100 000 times to Bitcoin users for the amount spent is an absolute bargain.
4.3) Interactions
“Interactions” refers to the times that the respondent allowed the ad to run at least 30 seconds. Since this ad is only 22 seconds long it means that the whole ad was watched.
Interactions: 16 649
Interaction rate: 16.82%
Average cost per interaction: $0.03
4.4) Clicks
Clicks: 303
Click through rate (CRT): 0.34%
Cost per click (CPC): $1.61
4.5) Keywords
Here are some of our best performing keywords:
4.5.1) “how to bitcoin”
Maximum bid: $0.10
Impressions: 63,096
Views: 9,603
View rate: 15.22%
Avg cost per view: $0.04
4.5.2) “bitcoin”
Maximum bid: $0.10
Impressions: 4,342
Views: 833
View rate: 19.18%
Avg cost per view: $0.04
4.5.3) “uasf”
Maximum bid: $0.10
Impressions: 1,237
Views: 223
View rate: 18.03%
Avg cost per view: $0.04
4.5.4) “bitcoin explained”
Maximum bid: $0.10
Impressions: 105
Views: 19
View rate: 18.10%
Avg cost per view: $0.04
4.6) YouTube analytics
This differs from the Google Adsense analytics above because it does not report on the campaign but on the performance of the video itself. The difference in views represents the number of times the video was shown organically (i.e. not as part of the paid campaign.)
4.6.1) Views: 17,710
4.6.2) Geographies
India: 30%
Mexico: 7.4%
United States: 7%
Brazil: 4.9%
Vietnam: 3.2%
4.6.3) Gender
Male: 84%
Female: 16%
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