Preproposal: Dashification, turning a country into a Dash Nation

[Dashification]

Hello! We are very pleased to introduce ourselves here, on Dash Forum!

We have been learning, knowing and using Dash since January 2018 and we are very enthusiastic about the potential, benefits and goals we can achieve as a solid community.

During some months we have been shaping our project, to consolidate what we think is the ideal and memorable strategic process that drives the adoption and responsible use of Dash to turn a country into a Dash Nation. We name it: DASHIFICATION.

We are the Dashification team, a group of professionals and entrepreneurs, happy to belong and work together with a project that allows us to improve the world, fulfilling the goal of becoming the people's favorite payment service. Thanks to the empathy and the knowledge acquired by news, videos, threads and conferences on Dash Forum, especially by Amanda B Johnson, as well as the inspiration with the achievements obtained by Dash Venezuela, led by Eugenia Alcalá Sucre, we have decided to undertake our DASHIFICATION project, beginning in Mexico.

We are passionate about our communities, Dash and its benefits. We are secure that by being experts in strategic marketing, Edutainment and activities based on brand experience, we can offer and achieve a great benefit to the Dash Community worldwide.

Our proposal includes strategic activities and the creation of media content based on Brand Experience and Edutainment, with particular emphasis on how to use Dash, and its benefits versus FIAT and other crypto currencies.

The following days we are going to post more information about our team, our basis and finally our preproposal with all the details and a wonderful video hoping each one of you can take a few minutes to check it out, give us your feedback and let us know your support. We are looking forward to read your comments, guidances and good will for us to grow within this community.

Dashification will begin in Mexico and Venezuela by supporting all the existing initiatives, generating synergy... and hopefully many other places!

Thank you!

 

[algodon.franelas]

This team and their ideas are SO AWESOME!

I can hardly wait for them to introduce themselves and tell about their projects!

This is very exciting... hurry up, guys!

 

[Saul Felipe Cano Quiñones]

Hello! We are very pleased to introduce ourselves here, on Dash Forum!

We have been learning, knowing and using Dash since January 2018 and we are very enthusiastic about the potential, benefits and goals we can achieve as a solid community.

During some months we have been shaping our project, to consolidate what we think is the ideal and memorable strategic process that drives the adoption and responsible use of Dash to turn a country into a Dash Nation. We name it: DASHIFICATION.

We are the Dashification team, a group of professionals and entrepreneurs, happy to belong and work together with a project that allows us to improve the world, fulfilling the goal of becoming the people's favorite payment service. Thanks to the empathy and the knowledge acquired by news, videos, threads and conferences on Dash Forum, especially by Amanda B Johnson, as well as the inspiration with the achievements obtained by Dash Venezuela, led by Eugenia Alcalá Sucre, we have decided to undertake our DASHIFICATION project, beginning in Mexico.

We are passionate about our communities, Dash and its benefits. We are secure that by being experts in strategic marketing, Edutainment and activities based on brand experience, we can offer and achieve a great benefit to the Dash Community worldwide.

Our proposal includes strategic activities and the creation of media content based on Brand Experience and Edutainment, with particular emphasis on how to use Dash, and its benefits versus FIAT and other crypto currencies.

The following days we are going to post more information about our team, our basis and finally our preproposal with all the details and a wonderful video hoping each one of you can take a few minutes to check it out, give us your feedback and let us know your support. We are looking forward to read your comments, guidances and good will for us to grow within this community.

Dashification will begin in Mexico and Venezuela by supporting all the existing initiatives, generating synergy... and hopefully many other places!

Thank you!

Awesome, i'm from Cancun, please send soon information so we can work together seems that we have the same goal and i believe that together we can work to achieve it.

 

[Dashification]

This team and their ideas are SO AWESOME!

I can hardly wait for them to introduce themselves and tell about their projects!

This is very exciting... hurry up, guys!

Thank you very much Eugenia! @algodon.franelas We are also very excited!!

 

[Dashification]

Awesome, i'm from Cancun, please send soon information so we can work together seems that we have the same goal and i believe that together we can work to achieve it.

Hello!!! Yes, indeed! Thats our purpose, to colaborate and consolidate a great team within the community to achieve bigger and better results! Yes we are going to share our preproposal and keep track with you! Thank you very much for your interest and writing to us!

 

[Dashification]

Hello! Good evening!
As we wrote some days ago, we would like to introduce our team dear community.

Juan Pablo Cárdenas Rizo, marketing specialist.
Bachelor in Business Administration (Universidad Metropolitana) Major in Management and Marketing. Masters Degree in Marketing Management with double degree (EOI from Spain and UCAB from Venezuela, mention "CUM LAUDE") with more than 20 years of experience in the marketing area, trade marketing, research, brand building and sales, promoting leading brands in different categories and maximizing their profitability in international markets. Extensive experience leading and developing high performance teams.

Luis Guillermo Fernández Fuentes, marketing and crypto specialist.
Bachelor in Business Adminsitration (Universidad Metropolitana) Major in Management and Marketing. Certification on Insurance and Reinsurance Management (INESE, Spain 2006) Risk Management (UCAB 2015). 3 years of experience as a specialist and advisor on cryptoactives. Serial Entrepeneur. 15 years of experience on branding (consulting and execution), founder and developer of international business projects in food and beverages and mass consumption. Finalist in the IDEAS Contest (2012) with the Project "Festival of the Humor of Venezuela".

Laura Andreína Roquero, communications specialist.
Bachelor in Social Communication (major in Advertising and Public Relations) and University Professor (Universidad Católica Andrés Bello). Certification in Digital Marketing (IAB Spain) and Certification in Personal Productivity in the Digital Era (Google in partnership with the Santa María la Real Foundation, Spain). With more than 15 years of experience in the world of Communications, leading audiovisual projects, management of social networks, guidance on strategic planning and organizational campaigns. Expertise in the development of editorial projects, communications plans for new brands.

We hope you keep on tracking our posts, because the next one will have our DASHIFICATION project!
Thanks in advance!

The DASHIFICATION team

 

[Dashification]

Hello dear community! We are very glad to introduce you our preproposal for DASHIFICATION or how to turn a country into a Dash Nation.

Vision: turn the countries of the world into Dash Nations by increasing our synergy within the community and achieving results that as a team can reach much more people and better results for DAO.
We love to create lovemarks and we are experienced in branding an edutainment, two pillars that offer great results that respond to each market.

Our objective: DASHIFICATE Venezuela and Mexico…to begin.

Pre-proposal:
We have developed DASHIFICATION as the ideal and memorable strategic process that drives the adoption and responsible use of Dash to turn a country into a Dash Nation.

Our proposal includes strategic activities and the creation of media content based on Brand Experience and Edutainment, with particular emphasis on how to use Dash, and its benefits versus FIAT and other crypto currencies.

We are focused on 3 fully identified targets: general users, commercial allies and strategic allies.

DASHIFICATION has been structured in 5 stages, in order to achieve knowledge and maturity on the Dash brand and achieve the main objective: “Recognize Dash as digital cash you can use anywhere to make instant, private, economic and safe payments”.

Each stage responds to a market situation according to the knowledge of Dash and its emotional connection with our targets.

Our scope on this pre-proposal is based on the first stage of DASHIFICATION: named "Dash Me", where we will meet our targets to gather valuable information for us to create our campaign, besides discovering what are hidden motivations or insights that will allow us to develop Dash as the favorite payment service. These activities we will perform are based on edutainment so we can teach how to use Dash and they also include a vivid experience using Dash on commercial transactions.

Besides this, we will begin to build alliances to develop a network of commercial allies that will allow our community to use Dash for their transactions.

In addition, we will start to build the team that will develop an application to send remittances using Dash from all over the world to our communities in Latin America, immediately, privately, economically and safely.

Within 10 weeks, a bit more than 2 months, we have the following KPIs as objectives:

What?
This preproposal as we see, is focused on the first of 4 stages. It is our starting point for a much bigger process we named DASHIFICATION.

We include on this stage:
1. Market research to consolidate Dash Community: by developing close and effective branding dynamics for the next stages.
2. Media contents:

• Digitally
  • Traditional Social Media platforms: Facebook, Twitter, Instagram, LinkedIn, web site, YouTube Channel
• Audiovisual
  • Videos during our events
  • Videos for digital platforms (YouTube Channel, Instagram TV, Facebook, WebSite)

3. Advertising campaign according to local insights revealed during DashMe Research Events.
4. Conference/First DashMe Event in Mexico City, including the experience of commercial transactions using Dash during the event
5. Participation on 2 relevant FinTech Events:

• FinnoSummit (September 12 & 13)
• FinTech Conference (November 14 & 15)

6. Two Hospitality Suites Events to consolidate alliances and a business network for the use of Dash (more than 2.700 POS).
7. Creating and coaching an IT Team to develop a remittance APP that will allow anyone throughout the world send remittances to LatAm using Dash (and its benefits of Private and Inmediate Send Policies).

How:

1. DASH ME / MARKET RESEARCH AND EXPERIENCIAL EVENTS TO CONSOLIDATE DASH COMMUNITY:
Meet and greet of people with the same interests in which, through edutainment, we will generate the opportunity to share knowledge, tools and interact commercially with Dash currency.

2. MEDIA CONTENTS:
Social Media: interesting and learning contents for our audiences (general and specialized) in Dash Dinero Digital through networks of daily use (Facebook, Instagram, Twitter, YouTube, WebSite, LinkedIn) and also in the natural technological networks (Dash Forum, Discord).

Audiovisuals: audiovisual content for exhibition during the events, as well as for all digital platforms (social networks, website, YouTube channel).

3. ADVERTISING CAMPAIGN “DASHIFICATION”

• 
  
  
  • Development of advertising campaign, based on the discovery and development of the Dashification´s credentials
  • Know and describe our users target
  • Determine the motivation that drives Dashification
  • Discover functional and emotional Dashification´s attributes
  • Building the key brand benefit of Dashification
  • Development and construction of Dashification selling line and campaign theme

4. CONFERENCE – DASH ME EVENT · LIVE DASH

5. PARTICIPATE IN 2 FINTECH REGIONAL EVENTS (BRANDING)

• 
  
  
  • FinnoSummit (September 12 and 13)
  • FinTech Conference (November 14 and 15)

6. LOBBY TO CONSOLIDATE ACCEPTANCE OF DASH IN BUSINESS PLACES (HOSPITALITY SUITES)

7. IT HACKATON TO CREATE A REMITTANCE APP USING DASH

Where?
We are going to begin by working in Venezuela as an ally of Dash Ve. Since Eugenia Alcalá and her team have been so inspiring for us, we contact each other and have been working since some months ago to create and align goals with DASHIFICATION.
We have been studying the possibility of effectively turning Venezuela into the first Dash Nation and we have great expectations of it. During the next weeks we are going to start implementing this process to Dash Venezuela and letting all of our community know and have a closer approach to the results.
On the other hand, our next country on the radar is Mexico.

Why México?
Issue: Is there any payment method different from cash in Mexico that is instantaneous, safe and gives me privacy without the intervention of third parties? How do I use it and what benefits does it give me?
Faced with a statistical reality of a 56% unbanked population -preferring to have cash- (El País, January 2018), Mexico presents itself as an indisputable opportunity to publicize Dash, its uses and benefits versus FIAT. Only a few months ago, a landmark was marked with the same operation repeated hundreds of times: young people without a credit card buying a video game through cryptocurrencies.
A solution for entertainment purchases as videogames (outside of banking), the acquisition of major assets or even as an investment, are just some of the facilities that this currency offers and that through edutainment we can teach.
Entertainment and learning in a single experience that will generate emotional links between users and tools and place Dash as their favorite payment method for any financial operation (pay / buy / sell services or goods). Similarly, 55% of SMEs are not banked in Mexico (Bolsamania.com/BMS, February 2018), which represents limited access to credit and other financial instruments, often restricting their exercise and growth plans, making the use of Dash as payment method more important to our project.
Internet penetration in Mexico is an interesting opportunity for the potential adoption of Dash as a payment method, since 63% of the population has access to Internet and 72.2% of the population over 6 years of age has a cell phone; out of this population, 8 out of 10 have smartphones (Milenio Digital, February 2018). Likewise, the Smartphone has become the most used medium by Internet users in Mexico, with a penetration of 96%. The fixed Internet at home was the second access point for the Internet with 78% "(Web Financial Group S.A)
Likewise, remittances in Mexico draws attention: during the month of February 2018, 2,198 million dollars went into the country for remittances, which is equivalent to an increase of 6.9% over the same month of the previous year (BBVA Research, April 2018). As you can see, we consider Dash as the ideal cryptocurrency to receive remittances, reducing commission costs and facilitating those who do not have a bank account to receive capital from anywhere in the world. The problem of knowing Dash, its use and benefits vs. FIAT and other cryptocurrencies, encouraging their use and becoming the ideal payment method is our focus of attention. The solution: to make this tool known and to guide the initial use of it in a personal, entertaining and close experience.


Thank you!
The DASHIFICATION Team

 

[Dashification]

Awesome, i'm from Cancun, please send soon information so we can work together seems that we have the same goal and i believe that together we can work to achieve it.

Hello! Nice writing to you again! We already upload our preprop...feel free please to check it out and letting us know your approach and commentaries!
Thanks!