Tharp & Clark
1. Continuity
2. Slightly Softer and less (robotic as they say) edgy version of what we already have
3. Easy to put on T-shirts and letterhead and hats and bags and everything else
4. I always felt like that D with the little hash in the center of it was a brilliant concept...
Outsider view from someone that just drank the coolaid:
1. The brand needs some serious work. looks like a "duh" from this extensive exchange here. Glad to see the marketing firm hired. If you ever want a change, Weiden and Kennedy is in my backyard and built the Nike Brand. Dash should be...
