Pre-Proposal: Dash.org website overhaul, step 1 — solid branding.

bmd

bmd

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Gm Dashers! 💙 ​

Some of you may know me from the Dash Discord server (if you're not there, here is the official link: https://discord.com/invite/PXbUxJB ). Most of you will probably think that I'm another son of a rich father from Nigeria. That's not the case.

My name is Simion, and for the past 2 decades, I’ve been building digital products together with different remote teams, mostly for E-commerce and Web3 niche. The overall focus was, is, and always will be — building great User Experience (let's keep it shorter – UX). Hence the nickname, Black Mirror Designer (from the TV series, yeah, the apps that were built as a "joke" are coming to life, today).

For the past 7 months, I have worked closely with Pshenmic on the https://platform-explorer.com website overhaul and on https://pshenmic.dev improvements. Plus, I generated some design concepts for other Dash products, like the Google Chrome Platform Browser Extension (prototype naming "Dashy Mask"), Dash Voting app, Dash Trustless Staking project website. Now, we are waiting for a proper SDK to implement all our ideas.


What's UX? — Some of you may ask. ​

Let me tell you a short but interesting story.

Imagine that every single digital product/app is just a simple game. Every time you use that app, you get some experience, as in any modern game. You click a button, you get +1XP. You order food — eat that food — fulfil your “hungry meter” — get another +200 XP, and level up. Every app interaction is a step-by-step experience gainer and level of progress. Good and bad experience, it all stacks up and gives a final result — the goal of the sale-funnel; a new user, a new download, a new deposit, etc. Every step matters, especially the first one. Even a 1% improvement in the first step of a user journey can lead to doubling the "sales" in the final step of the funnel.
Click to expand...

Having this in mind, you can clearly understand the importance of great design. Great UX — from the first steps. Products that "flow" in your hand. Interface that doesn't make you feel dumb, but in contrast — makes you become the "hacker", only because the UX is so great and you can easily solve your day-to-day needs. Without any bumps on your way. Without any pain, errors, or cluttered interface.

Every journey starts with the first step; every branding starts with the color. Then comes the shape. After — the font. We want to improve everything, starting from the first step of this massive journey of "Overhauling the Website."

We want to start by updating the brandbook and guidelines and attract attention from the masses: colors, fonts, motion shapes and patterns, 3D icon set, Dash merch (swag) and many others. Based on this brandbook — we want to create templates to refresh the overall look and feel of all Dash products. Please don’t panic, one thing at a time. We see the overall flow of the tasks and wish to adapt — to complete the mechanism and add some purple fuel.

Updating the branding, static and motion creatives for Dash social platforms, will make us, Dashers, look more appealing to all the Web3 community, and not only internally and all that creativity could help us “glue” together every single bit and piece of Dash ecosystem and increase recognition.

As a deliverable, we will get fresh new guidelines that could be used by many people in the community: from designers and developers to content creators and social media posts. Static and Motion assets that will help take the designs of future apps to another level. Things like Youtube or OBS covers for community, landing pages, apps and many more. Step by step create a set of tools for me, a magic Katana. So me, as the Samurai Designer, will use this artifact wisely and create a unique landing page for Dash.org website (but in the next series, stick with us all folks!).

On the last call with Pshenmic and Rion, we started this discussion about a complete overhaul of the Dash UX: starting with a refresh in Dash branding.

Here you can check the video with the presentation of my ideas:

And the Figma presentation of our proposal:
https://www.figma.com/deck/aaac4F85...-(bmd-2025)?node-id=1-99&t=uzyfBmzBiIkAPVrO-1

Our vision is to create "an interesting show" from our work that we’ve already used to do for other clients. Dash needs our brains and we are happily sharing our energy in exchange for some Dashes. But the goal is not so financial today, and we are strong Dash believers that it can get back to ATH. So we will wisely HODL at least 20 to 30% of the coins we get.


I'm here for all your feedback and questions, don't be shy and connect — like Nokia.
Bas, Hilawe, Onetime and xkcd already got involved in completing the questionnaire, get involved in the #brainstorm branch in our Dash Discord Server.

With all the respect to every single — Dasher,
Simion Muntean · CEO @ bmd.gg

ps. first post on this forum, will try to be more active and connect with active members, have a wonderful 2025!
 
Great proposal presentation, I really enjoyed going through it.
You showed the community that you know what you do over past months and your work is really top.
You got my support Simon.

ps. you lost your virginity here on forum ;)
 
Good, you can start by removing all references to "digital cash", it's boring and unappealing. Be clear this is a unique web3 project. And if anyone dare put "live on crypto" I will declare it a failure. It is exhausting to endure the same relentless shit.

So far, I like your depth of thinking, you have the okay from me to go out there and break all rules to produce something radical and amazing.
 
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